Improve Decision Making
Forecast Customer Behavior
EVOLVE Your Organization
More than ever, marketing organizations are being pressed to maximize effectiveness and optimize return on investment (ROI) — and for good reason. Companies want to know their marketing spend is delivering bottom-line results by identifying, reaching, engaging, converting, and retaining more customers.
Yet many marketing executives struggle with the measurement and analysis of marketing performance, unable to confidently answer important business questions such as:
If that’s you, Blast is here to help. With our data-driven, holistic approach, we will help you architect and implement an integrated marketing analytics strategy that answers your questions and enables you to:
Forecast customer behavior
Take meaningful action
Enhance the customer journey
Demonstrate sustainable value
EVOLVE your organization
The goal of an analytics initiative is to develop actionable insights from your data, continuously learning from user and organizational activity to make smarter decisions and improve business results.
Effective marketing data analytics requires a few key elements, including:
Bringing these pieces together and truly harnessing the power of your marketing data, however, requires specific expertise. As experienced marketing analytics consultants, Blast will ensure you establish the framework and processes necessary to successfully execute marketing data analytics within your data-rich environment.
While other firms may excel at one or the other, Blast combines its proven expertise in analytics consulting and digital marketing to deliver holistic marketing analytics solutions based on your unique business needs.
Specifically, we will work with your organization to:
Scores of companies have benefited from Blast’s marketing analytics consulting expertise. As just one recent example, we successfully helped an ecommerce client review its customer base and determine their most valuable customers.
By conducting a Recency, Frequency, and Monetary analysis on our client’s customer data, we were able to identify specific customer segments such as Best Customers, Biggest Spenders, Most Loyal, etc.
This enabled the client to focus its marketing spend on targeted campaigns, with tailored content, that yielded greater ROI among these top-performing segments.
Blast consultants are ready to help you, too. Whether you’re just starting to explore marketing analytics or need additional expertise and support from an agency to take you further, Blast will ensure your success.
Talk to a Marketing Analytics Consultant
Call 1 (888) 252-7866 or Request a Proposal