Testing and Personalization Consulting

Unified DataUnterstand Users’ Needs

Strong VisualizationPersonalized Online Experiences

Real-Time CollaborationIncrease Goal Conversions

 

 

Having a beautiful website that ranks well in search engine results is a fundamental achievement, but it’s only half the battle.

In order to create loyal fans and clients, make sales, build a mailing list, or achieve any other (type of conversions), the user has to enjoy the process of navigating your site. The ultimate user experience (UX) strikes a balance between four important elements: design, technology, user needs and business goals. Aligning and integrating these elements leads to optimum goal conversions.

Importance of Conversion Optimization

Conversion optimization (also known as “testing”) is a data-driven process leveraging digital analytics, persuasion architecture, and user feedback to:

User Experience Wheel

  • Better understand your users’ needs
  • Provide them with a personalized online experience
  • Increase your goal conversions

By enhancing the overall usability and performance of your website, you can essentially steer user decisions to reach key performance indicators (e.g., revenue per visitor, transaction volume, qualified leads, etc).

Fortunately, the majority of steps you can take towards site optimization are relatively easy to implement. Most important, these small, strategic changes can increase your conversions exponentially and, thus, your site’s return on investment.

Data-Driven and Customized Testing

The difference between having an opinion and having a hypothesis is data.

Our test recommendations are driven by both qualitative and quantitative data, providing a reliable picture of your site’s performance. While quantitative data is key to finding the low-performing pages of your website (i.e. the “where”), qualitative data provides insights into what is actually happening on those pages (i.e. the “why”).

To gather this data, we leverage various tools (e.g. Adobe Target, Optimizely) and technology, including analytics, user testing, heat-mapping, user session replay, and others.

Personalization Delivers Targeted Content

Once you’ve completed your A/B testing, personalization helps translate your learnings into customized experiences that are tailored to meet the needs of your audience segments.

Using tools such as Optimizely Personalization, you can leverage your data to deliver messages, such as product offerings, to current or prospective customers based on multiple data points:

  • Browsing behavior
  • Past purchase behavior
  • Time zone
  • Customer specific needs
  • Demographic information

Our Optimizely Personalization consultants can help you identify and target high-value audiences, under-performing segments, and new opportunities to deliver the right message to the right person at the right time along their customer journey.

Process Gets Proven Results

Every client requires a customized strategy to meet specific goals. Our proven, data-driven testing process is designed with the flexibility to set you up for success with clear goals and a tailored execution plan.

Testing UX Flow Chart Example

Iterative Testing Leads to Success

Conversion optimization is a continuous process. Key learnings from each test, which are just as important as the end result, are analyzed and incorporated into future rounds of testing.

There is no “magic bullet” to solve every issue, but we help you gain insight from each test, regardless of the outcome. Our commitment to sustained learning, demonstrated by our iterative testing process, has delivered value to clients like Healthcare.gov and more.

Recent Testing and Personalization Clients

 

Talk to a Testing & Personalization Expert

Call 1 (888) 252-7866 or Request a Proposal

Case Study: Telestream


Learn how we increased Telestream revenue 300% with our Testing and User Experience services.

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