What if you could know what each of your customer segments wants from your site and what causes them to take action?
The answer: You would dramatically increase customer engagement and conversion — reaching higher levels of revenue and success.
Enterprises are under constant pressure to optimize their marketing budgets, maintain competitive advantage, and meet their business goals. Using conversion optimization testing tools has become a given. The new era of testing is personalization.
That’s where Blast and Google Optimize 360 come in.
Using Optimize 360, we help leaders EVOLVE their organizations with enterprise-level personalization and testing strategy, governance, and execution.
Optimize 360 is offered with the Google Analytics 360 Suite of integrated marketing optimization tools.
As part of the most widely used analytics platform in the world, Optimize 360 is the only enterprise experience personalization and testing platform with native connections to your Google performance and advertising data.
Google Optimize 360 allows you to create a custom segmented customer experiences and then test those experiences to increase engagement, interactions, and conversion goals. It is easy to create A/B, multivariate, or redirect tests through the visual editor (shown below).
Most importantly, our personalization and testing consultants will help you create and leverage existing customer segments in Google Analytics 360 for accurate targeting and delivery of personalized customer experiences for each of your audience segments.
Google Optimize 360 Visual Editor
This level of personalization is made possible through Optimize 360’s open system and tight integration with Google Analytics 360. Another key differentiator is the superior user privacy, which enables precise remarketing without putting users’ personal data at risk.
Integrates directly with Google Analytics 360 to leverage your customer segments and behavioral insights for highly targeted testing.
Enables easy customization and experimentation to create and test highly personalized content, and quickly analyze user impact.
Includes enterprise support and services with guaranteed service levels, ongoing training, and access to new features.
As one of the first and longest running Certified Google Analytics consultants, we offer comprehensive consulting in the areas of analytics and marketing optimization strategy, implementation, optimization, and training to ensure Optimize 360 works for you.
If you need help in your evaluation and selection process, Blast will educate you on how Optimize 360 compares to other enterprise personalization and testing tools, such as Optimizely and Adobe Target, so you know you’re choosing the right solution to help EVOLVE your business.
Every client requires a tailored consulting approach to address specific challenges, opportunities, and goals. Blast’s Optimize 360 personalization and testing team uses a data-driven testing process, honed through hundreds of client engagements, to meet your unique needs.
Strategy – Understanding your business and challenges is the first, critical step. Through deep research and discovery, we ensure your users’ goals are met across the customer journey.
Implementation – Getting Optimize 360 up-and-running requires focus. We connect your goals and strategies with specific tactics to make it happen.
Optimization – Conversion optimization is a continuous process. Key analyses and learnings from every test are documented and incorporated into future rounds of testing.
Training – Our Google Optimize 360 personalization and testing consultants provide ongoing education and training to guide your sustained success.
View our Testing and UX case studies to learn how we’ve helped various clients optimize their customer experiences.
As an Optimize 360 Certified Partner, Blast has been working with the tool since its early alpha stage, providing the Google team with product-specific feedback to help guide the development process, while expanding our tool expertise.
Interested in pricing of Google Optimize 360? Reach out to discuss tool pricing and how we can help you EVOLVE your business with our Optimize 360 consulting services.
Talk to a Google Optimize 360 Expert
Call 1 (888) 252-7866 or Request a Proposal