Blurb hit a wall in International SEO. The ccTLD project that Blast led increased YoY non-branded organic visitor growth by more than 90% in the EU and the rest of the world. I can’t tell you how much I appreciate the support, insights and help you and your team have provided us!
Alexei Kulberg, Blurb
As the #1 mattress retailer on the West Coast, Sleep Train clearly had a strong brand and product. However, their online marketing wasn’t reflecting the quality of their brand, breadth of product offerings, or their leadership in the industry.
Blurb was looking to increase revenue by increasing registrations, so we overhauled their analytics configuration and created a test plan. By implementing and learning from different variations, we created the optimal page for increasing micro and macro conversions, leading to macro dollars.
By strategically designing a series of landing page optimization tests for Telestream, Blast was able to find an optimal balance between messaging, relevance, and usability. The result? Ridiculous increases in revenue and conversion rates.
Nature Air is the world’s first carbon-neutral airline, so ‘naturally’ we wanted to help them succeed by increasing traffic and conversions. Testing and content strategy generated a 70% increase over record sales.