Testing & UX Case Studies

Featured Case Study: Blurb


Blurb hit a wall in International SEO. The ccTLD project that Blast led increased YoY non-branded organic visitor growth by more than 90% in the EU and the rest of the world. I can’t tell you how much I appreciate the support, insights and help you and your team have provided us!

Alexei Kulberg, Blurb

As the #1 mattress retailer on the West Coast, Sleep Train clearly had a strong brand and product. However, their online marketing wasn’t reflecting the quality of their brand, breadth of product offerings, or their leadership in the industry.

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Blurb was looking to increase revenue by increasing registrations, so we overhauled their analytics configuration and created a test plan. By implementing and learning from different variations, we created the optimal page for increasing micro and macro conversions, leading to macro dollars.

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By strategically designing a series of landing page optimization tests for Telestream, Blast was able to find an optimal balance between messaging, relevance, and usability. The result? Ridiculous increases in revenue and conversion rates.

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Nature Air is the world’s first carbon-neutral airline, so ‘naturally’ we wanted to help them succeed by increasing traffic and conversions. Testing and content strategy generated a 70% increase over record sales.

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Blast offered strategic guidance to the K-LOVE team to create a beautiful, well-organized, and user-friendly website. Blast followed up with usability testing to confirm recommendations.

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