Testing & UX Case Studies

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Quicken: Why Timing is Everything in A/B Test Implementation

The Blast team has been a joy to work with on this experiment. In particular, Roopa Carpenter, who we work with on our test strategy & execution has been patient, clear and customer-focused. Over and over again, she has been very responsive to all our needs. Most important, even during the heat of peak season, she remained professional and focused. We truly value this partnership!

Janin Kompor, Web Strategy Leader

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Quicken: Why Timing is Everything in A/B Test Implementation

Quicken: Why Timing is Everything in A/B Test Implementation

Blast partnered with Quicken to test their high value product comparison chart page. At first, the results seemed straight forward, but after digging in, Quicken realized that it wasn’t that simple. Find out how the data revealed deeper insights that enabled Quicken to make an informed business decision.

Sleep Train: Conversion-Driven Online Marketing Sets Sleep Train Up For Success

Sleep Train: Conversion-Driven Online Marketing Sets Sleep Train Up For Success

As the #1 mattress retailer on the West Coast, Sleep Train clearly had a strong brand and product. However, their online marketing wasn’t reflecting the quality of their brand, breadth of product offerings, or their leadership in the industry.

Blurb: Conversion Testing Drives $1.72 Million Increase in Lead Value

Blurb: Conversion Testing Drives $1.72 Million Increase in Lead Value

Blurb was looking to increase revenue by increasing registrations, so we overhauled their analytics configuration and created a test plan. By implementing and learning from different variations, we created the optimal page for increasing micro and macro conversions, leading to macro dollars.

Telestream: Conversion Rate Optimization Testing Increases Revenue Almost 300%

Telestream: Conversion Rate Optimization Testing Increases Revenue Almost 300%

By strategically designing a series of landing page optimization tests for Telestream, Blast was able to find an optimal balance between messaging, relevance, and usability. The result? Ridiculous increases in revenue and conversion rates.

How Website Usability Increased Sales in the Face of the Global Travel Recession

How Website Usability Increased Sales in the Face of the Global Travel Recession

Nature Air is the world’s first carbon-neutral airline, so ‘naturally’ we wanted to help them succeed by increasing traffic and conversions. Testing and content strategy generated a 70% increase over record sales.

K-LOVE: Improved User Experience through Website Strategy, Usability Testing and Design Collaboration.

K-LOVE: Improved User Experience through Website Strategy, Usability Testing and Design Collaboration.

Blast offered strategic guidance to the K-LOVE team to create a beautiful, well-organized, and user-friendly website. Blast followed up with usability testing to confirm recommendations.


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