Analytics and Search Marketing Tips

Is Your Site Speed Optimized?

June 24, 2009           Search Engine Optimization, Web Site Strategy

As pointed out on Google’s Research Blog, speed matters. Google ran a test on their search results to determine how page loading time affects user satisfaction. In Google’s experiment, they injected a delay of only 100 to 400 milliseconds. The decline in the number of searches is certainly measurable.

While none of us have the traffic level of Google, it still brings up an interesting question: Is your site speed-optimized?

There are several reasons to optimize the speed and functionality of your page:

  • Increase user satisfaction through usability efficiency
  • Increase time-on-page metrics
  • Decrease your own and your users’ bandwidth needs

In addition to code-level changes you can make on your website, functionality changes will also increase the user’s perception of speed and performance. The efficiency in which users can achieve their goal on your site is as important as how fast your site loads.

The bottom line is that when we speed-optimize our pages, it increases usability – the keystone to increased conversions.

Google recently published a resource for developers that shares knowledge of how we can code to make web pages load faster. While most developers and designers know most of these tips, it is great to have all of these resources in one place; everything from articles to downloads to community forums.

Here are some of our favorite articles from Google’s speed resource:

Want to check the speed of your website?

Here are three resources that will help you to test your website speed:

Being Google Analytics Consultants and Google Website Optimizer Consultants we can help you analyze, test and optimize your website speed.


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  • Anonymous

    There are some common things that can be done to help speed your site up. …. The schema only needs to be optimized once, while the tables need to be …


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