Search Engine Optimization

Minimized Risk with Performance Based Fees

There are many approaches to SEO (Search Engine Optimization). Our approach is simply to be 'Champions of Content.' By focusing on developing and distributing quality content in a variety of formats such as text, images, and videos; we can help any business, large or small, improve their search engine visibility.

We Invest in Learning about You

We dig in and invest ourselves in learning who you are, what you have to offer and what makes you different. Once we understand this, we will benchmark your current search visibility, research your competition and create a custom SEO strategy to help you methodically and continuously gain marketshare. We can't guarantee Top 3 non-paid search results on highly competitive keywords (nobody can) but we guarantee we can measurably increase your overall search visibility and non-paid/organic search engine traffic.

No Tricks Necessary
The quality of your content is the key to success. The less you use SEO tricks and spam, the better the chance you have to keep your users engaged and more likely to take the actions you desire such as subscribing, requesting information, joining or purchasing.

Some of our Top SEO Tactics include:
Developing, optimizing and as appropriate distributing content that maps to different stages of user intent. For example, with an ecommerce site that sells products it is essential to provide content that maps to the complete buying cycle. If you provide useful content for people searching at these various stages you are more likely to drive them to your site and keep them on it. Below is a list of the stages of the buying cycle:

Awareness
Information Search
Alternative Evaluation
Purchase Decision
Post Purchase Behavior

Developing, optimizing and as appropriate distributing content in multiple formats and on a variety of sites. This is critical to generate quality inbound links, build awareness, and increase the possibility of multiple listings on a search engine result page (SERP). It is possible for your content to occupy more than one if not all ten of the search engine results on a search engine by using this tactic. This is further made possible by universal search which is the term for search engine result pages that aggregate results from a variety of content sources and types. For example, we can help you create content of the following types and distribute it through the popular sources:

news/pr
articles
local/maps
video
presentations
web/microsites
blogs
social networking/review sites
products/comparison shopping
images
finance
books
directories
rss feeds

Our Search Engine Optimization Service Includes:

Search Engine Optimization Strategy – Research and analysis of your company, website, and competition which helps us develop the overall SEO strategies that we will employ to meet your goals.
SEO Keyword Research – Extensive research of your what your audience is searching for and what their intent is. Based on your goals, we provide recommendations on which keywords and phrases will be most beneficial to optimize. Or, if you prefer, you can identify which keyword phrases you would like to target.
Meta Tags Copywriting – Rewriting and optimization of the Title Tag, Meta Tag Description, H1 Tags and Image Tags for each page of your site.
SEO Copywriting Recommendations – A thorough review of the existing content of your site and recommendations on how to optimize the keywords and phrases that you have chosen. If needed, we have writers that can create new, optimized content for your website.
Sitemap & Other Search Engine Optimization Changes – If needed, creation of or revision to your existing Sitemap, No Follow Tags, Robots.txt files, etc. As well as careful link analysis to ensure you don't have any inbound or outbound links that are broken and setting up 301 redirects to ensure proper link flow, integrity and avoid duplicate content penalties.
Implementation of SEO Changes – We can work with your website designer to implement the search engine optimization recommendations or let our team make the changes directly to your website.
Development of a Link Building Strategy – An explanation of how we will optimize the internal and external links of your site to increase site optimization.
Ongoing SEO Link Building – We take a “quality over quantity” and blended link building approach to relevant one way link building for our clients.
Search Engine Optimization Reporting – Initially we will benchmark where we start and continue monitoring search engine rankings to demonstrate increases in quality traffic and conversions (sales or leads generated) from our SEO efforts.
Follow-Up Communication – Timely communication when the phases of your SEO project are completed. You will always know what we are working on for you and you will have direct access to your own dedicated search engine optimization expert.

How we achieve top search engine rankings

There are three major elements your site must have to achieve top rankings.

An optimized website – Having a lot of content and links won't do you much good if your site is a mess. One of your first steps should be to ensure your website has been thoroughly and properly optimized. This should include the following:
- Meta, title and description tags
- Internal navigation structure
- Internal linking structure
- Directory and file name design
- Keyword list to page map
- Content optimization - headers, keyword density
- Title or Alt tags for images
- Image filenames
- Robots.txt file
- Clean, Validated XHTML/CSS code

Inbound links – 1-3 quality inbound links pointing to pages in your site is a key method search engines like Google use to determine your site's importance. Think of links as a popularity contest. When respected sites link to your site, the more popular search engines think it is. Link building campaigns are very effective when combined with on site optimization.
Content – You can't expect to rank well if your site doesn't have content about the term(s) being searched, and duplicate content copied from other sources doesn't count. Original, structured and useful content about your product or service is required, and more is always better. There's no such thing as too much unique content. When done properly you increase the chance of garnering supplemental results where you get two listings in a row where the second listing is indented.