Local Search Marketing

Claim and Verify Local ListingsClaim and Verify Local Listings

Increased Local SEO TrafficIncreased Local SEO Traffic

Promote Your Local ListingsPromote Your Local Listings

 

Local Search Marketing
 

Are You on the Local Search Map?

If not you better stake your claim fast. Local search is the next online gold rush. Over 20% of searches have local keywords and even more searches have local intent. This is roughly 3 billion Google Search Queries every month that contained local terms (according to Comscore reports).

Companies that invest in local search now will establish a formidable and sustainable competitive advantage.

When triggered by a search query, local search dominates the page, casting a shadow over organic website listings in the process. (as seen in the example below).

Local Search Marketing Results

The search engine results page for “sacramento mattress store” demonstrates how powerful local search marketing can be. The bulk of the page is occupied by local listings, drawing immediate attention to our client’s location (Sleep Train). You’ll notice that Sleep Train is the highest ranking organic website listing as well, which is almost irrelevant in this case. Clearly, the local listings dominate the search results page and will take a large percentage of clicks away from the organic website listings.

Prioritize and Manage Local Search

Local search is highly cost effective, but rather complex. Using it to acquire new clients effectively requires careful implementation and continual management. We can help make your local search efforts manageable whether you have:

  • One Hotel Location
  • Several Restaurant Locations
  • Hundreds of Retail Store Locations
  • or Thousands of Doctors in Different Locations

Considering that Google is by far the largest search engine and being a Certified Google Partner, we start with Google Local Listing optimization and then expand out to the many local search directories.

Here is a list of the different types of local search and the top local search sites:

  • Search Engine Maps (Google, Bing and Yahoo)
  • Review Sites (Yelp, Urban Spoon, Zagat)
  • Yellow Page Directories (Insider Pages, Superpages)
  • Local Directories (CitySearch, Localeze)
  • Business Directories (InfoGroup/InfoUSA, Acxiom)
  • Niche, Industry Specific Directories (Health Grades)

There is more to local search than just submitting your listings. You need to ensure that your local search listings are:

  • Claimed / Verified
  • Accurate
  • Optimized

Why is Local Search Marketing Important?

70% of people online are shopping for local products and services. With smart mobile phone usage booming this is going to increase and further reinforce the importance of local search.

Local search marketing is a critical aspect of search engine optimization for retail stores, doctors, restaurants, hotels and more. For businesses that are not so locally focused like large B2Bs, local search marketing is still an important customer touch point since vendors, customers, partners and potential employees will likely be looking to get directions to your office. A bad experience can quickly erode brand affinity.

Plus, bad data is rampant in local search engines and online directories which is a key reason for duplicate local listings that can wreak havoc on your customers’ experience.

What does Local Search Marketing include?

Below is a list of the key local search marketing activities that are typically included in a local search marketing engagement:

  • Claim and Verify Local Listings
  • Managing Listings for Multiple Locations
  • Optimize Local Listings for Increased Local SEO Traffic
  • Eliminate Duplicate Listings
  • Help You Increase and Manage Reviews
  • Submit Your Business to Additional Local Directories
  • Setup Analytics Tracking to Properly Track Local Activity
  • Promote Your Local Listings

If you’re ready to get serious about helping your customers find you locally and maximize your sales,  Request More Information.

Start with a Local Search Audit, if you are unsure about where you stand in local search and would like to get a better idea before you commit to local search marketing. 

Recent Local Search Clients

 

 

Case Study
 

Sutter Health: SEO Improves Traffic by +200%

What’s the use of health insurance if you can’t find a doctor? Blast increased visibility of Sutter Health doctor profile pages over 200% by utilizing techniques in organic…

Read Case Study »

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