Google Analytics

Google Analytics helps you make profit-generating improvements to your advertising and website

What is Google Analytics?

Google Analytics Certified Partner

Google AnalyticsTM is a free, powerful website analytics tool. It precisely tracks visitors, referrals, search engine performance, email promotions, and even offline initiatives. Featuring visually enhanced reports, Analytics helps users focus their marketing resources, improve site navigation, and achieve a higher ROI. It measures the success of both AdWords and non-AdWords advertising campaigns, revealing which ads and keywords convert the best.

Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.

Free and Sophisticated Analytics

Too hard to believe for many large companies but Google Analytics offers all the features you’d expect from a high-end analytics offering, at no cost.  Saves you money so that you can spend it on optimizing and advertising your website.

Easy to use

Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.

Scalable for any size site

Google Analytics is a hosted service that runs on the same servers that power Google.  From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.

Adwords Integration

If you have an AdWords account, you can use Google Analytics directly from the AdWords interface.  Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.

Tracks all online and potentially offline campaigns

Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
With proper setup you can also close the loop on your marketing and track traditional offline marketing campaigns.

The power of Google

Google Analytics is just one of many great Google applications that can help optimize your website and improve your online marketing.  Our favorites include Website Optimizer, Blogger, Checkout, Insight, AdWords, AdSense, and Webmaster Tools.

Our Favorite Google Analytics Features

Google Analytics can be a basic or an advanced website analysis tool depending on whether or not you configure and utilize it properly to extract the valuable data that it captures about your site’s activity.  Some of our favorite features for gaining valuable insight that helps us optimize our client’s websites include:

Advanced Segmentation

Advanced Segmentation

Isolate and analyze subsets of your traffic. Select from predefined custom segments such as “Paid Traffic” and “Visits with Conversions” or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.
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Custom Reports

Custom Reports

Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.
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Fast Implementation

Fast Implementation

Paste the Google Analytics tracking code into each of your website pages and tracking begins immediately. Of course, we highly recommend setting up your goals, filters, additional profiles and more to get the maximum value out of Google Analytics.

Keyword and Campaign Comparison

Keyword and Campaign Comparison

Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.

Custom Dashboards

Custom Dashboards

No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.

Internal Site Search

Internal Site Search

Find out how your visitors search your site, what they look for, where they end up and did they take action on your site.

For ecommerce sites you can see if users are more likely to buy when using search, what products they are searching for and not buying, and are they finding what they are looking for.

For lead generation sites you can determine whether or not people contact you when looking for certain information and make changes to your site to improve the number of visitors who contact you.

Ecommerce Tracking

E-commerce Tracking

Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources. For example, when you understand which keywords are driving the most revenue per visit you can adjust your search engine optimization efforts to focus on increasing traffic to these higher revenue producing terms.

Funnel Visualization

Funnel Visualization

Find out which pages result in lost conversions and where your would-be customers go. This is a critical tool when you have any multi-step purchase, (such as a checkout or even a simple form), to help you understand what steps are causing the problems and help you hone in on fixing the issues. This is a key tool in analyzing and improving your e-commerce or lead generation website’s conversion rate.

Email reports

Scheduled Analytics Report Emails

Schedule automatically sent personalized analytics report emails that contain exactly the website activity data that you want to share with specific users. For example, you can send one report to the CEO and another to the marketing VP since these users have different information needs.

GeoTargeting

GeoTargeting

Find out where your visitors come from and identify your most lucrative geographic markets. We often find that our clients are spending money advertising to international audiences that aren’t converting. Or we identify a large user market from a country that our client didn’t realize was a strong candidate to focus on to increase sales. If you are a US company and you identify that you have a large audience from a non-english speaking country it may make sense to develop a website or content specific to their language to increase the likelihood of gaining their business.

Need Google Analytics Support or Consulting?

Google Analytics users have access to support and consulting resources including:

To sign up for a free account or get more information, visit the Google Analytics website.

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