Brad Millett Selected as Finalist for Adobe Analytics Idol Competition

Adobe Analytics Idol Finalist Brad Millett

Senior analytics strategist to share two unique tips at Adobe Summit

ROCKLIN, CA (March 1, 2017) — Blast Analytics & Marketing will be on stage at the upcoming Adobe Summit in Las Vegas, March 23-27, thanks to Brad Millett.

Millett, senior analytics strategist at Blast, has been selected as a finalist for the Adobe Analytics Idol competition — a fun, fast-paced, and informative breakout session where real Adobe Analytics users share their top tips and tricks. Millett submitted two tips that were deemed worthy to present to more than 100 session attendees, who will vote for the best Adobe Analytics tips. Many more will watch the recorded session afterwards.

While it’s a first for Millett, it’s the second time Blast has vied for Adobe Analytics Idol status. In 2015, Joe Christopher, vice president of analytics, was a finalist in the same competition. “It’s a lot of fun,” Christopher said. “I look forward to helping Brad prepare and then watching him present his awesome tips.”

In an email to Millett, Adobe said “We received a slew of fantastic tips and had trouble selecting those that were most valuable and compelling. We’re honored to inform you that you (and your tips) have been selected as a finalist for this year’s competition! Congratulations!”

“I’m excited for the opportunity to represent Blast, my teammates, and the digital analytics consulting industry at this popular session. To be selected among so many other analytics experts is a humbling, yet rewarding, experience.”
– Brad Millett

Those anxious to hear Millett’s two great tips can view the recorded session, which will be posted to the Adobe Summit website after the event — unless you’re lucky enough to be in attendance.

About Blast Analytics & Marketing

Blast Analytics & Marketing is a leading analytics and digital marketing consulting company supporting leaders to EVOLVE their organizations. Through its deep expertise and proven process honed over 17 years working with clients worldwide, the company helps enterprises transform their data into actionable insights and better decision making — to do more of what works and less of what doesn’t.

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Blast Analytics & Marketing
Sarah Katinger, (888) 252-7866
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