Analytics and Search Marketing Tips

How to Use the Universal Analytics Measurement Protocol to Integrate with SmartThings

Analytics, Google Analytics

How to Use the Universal Analytics Measurement Protocol to Integrate with SmartThings

With great new products like SmartThings intelligent device sensors coming out, we’re inspired to do some cool offline tracking tests using Google’s Universal Analytics robust Measurement Protocol. To get inspired yourself by the offline tracking possibilities, read this funny story of how we coupled Google Universal Analytics’ with SmartThings devices to track offline activity within our office and have it reported inside Google Analytics real-time event reports.

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September 13, 2013    2 Comments

7 Key Takeaways from the Data Driven Conference (DDC) 2013

Analytics

7 Key Takeaways from the Data Driven Conference (DDC) 2013

I was happy to attend the very first Data Driven Conference 2013 (DDC2013), hosted by Mixpanel. DDC 2013 brought together some of the smartest data-driven people in technology for an afternoon of unscripted conversations on how the data driven approach is impacting all aspects of business from product development and design, to marketing and customer communications.

Overall, the theme of DDC was centered around the idea that industries need to break away from how they traditionally treat data. Read on for the 7 important ‘chunks’ of information that I took away from the conference, including thoughts on data collection challenges and a collection of solid Big Data analytics tips.

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September 9, 2013    0 Comments

How to Track Downloads & Outbound Links in Universal Analytics

Google Analytics

How to Track Downloads & Outbound Links in Universal Analytics

By default Google Analytics does not track file downloads, email, telephone or other outbound link clicks automatically. We developed dynamic outbound link / download tracking code a couple years ago to address this and due to the popularity, we revisit it from time to time as the Google Analytics platform evolves. The latest evolution addresses the new Universal Analytics syntax, which includes a feature that leverages the new hit callback functionality.

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September 4, 2013    47 Comments

In-Store (Offline) Tracking with Google’s Universal Analytics

Analytics, Google Analytics

In-Store (Offline) Tracking with Google’s Universal Analytics

Can you imagine counting the in-store purchase as part of a more complete conversion path from campaign, to landing page, to intermediate conversion steps, to online, AND now, to offline transaction? We now have the ability to help you send offline activities occurring in brick and mortar stores to Google Analytics using Universal Analytics.

This new type of tracking offline conversions can allow you to measure the success of your offline coupons, identify how people that bought in-store found your website, and much more. In this post, Paul shares a hypothetical scenario of using Universal Analytics to track offline conversions; specifically, a sale made at a brick and mortar store. Read on to explore how to bring this new offline sales data into your analytics!

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August 25, 2013    1 Comment

Using Google Universal Analytics with PhoneGap Apps

Google Analytics

Using Google Universal Analytics with PhoneGap Apps

We come across unique tracking issues all of the time at Blast. These range from advanced widget/tool tracking to very detailed data collection for inline listings on a website. Our technical team has encountered many unique situations and we absolutely love the challenge when we take on work that pushes the limits of Google Analytics and we are able to build a solution that provides value to our clients. Read on to learn about one such unique request that we recently received. We provided a solution for getting mobile application tracking on the PhoneGap framework to work correctly in Universal Analytics.

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July 16, 2013    68 Comments

89 Inbound Marketing Tactics from Mozcon 2013 Day 3

Digital Marketing

89 Inbound Marketing Tactics from Mozcon 2013 Day 3

MozCon 2013 is in the books and day 3 brought everything to a close in fitting fashion. From what to test in social marketing to how to improve the culture of your workplace, read on to find it all in the 100 inbound marketing tactics listed below.

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July 10, 2013    0 Comments

133 Digital Marketing Ideas from MozCon 2013 Day 2

Digital Marketing

133 Digital Marketing Ideas from MozCon 2013 Day 2

Listening to all of the digital marketing ideas on Day 2 of MozCon 2013 I came to the realization that I love my job. Now, this isn’t a new revelation, I frequently think about that. But, it’s still nice to be in an environment that reminds me of just how cool it is.

Read on for 133 digital marketing ideas and to see why digital marketing is so cool.

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July 9, 2013    3 Comments

How to Fully Track the Print Page Action with Google Analytics

Google Analytics

How to Fully Track the Print Page Action with Google Analytics

Have you ever wondered if people are printing pages from your website?

Wonder no more…as we have provided a solution to track all the methods people use to print a page on your website. We will show you how to capture this data whether they click on your pretty print button, right click and choose print from the right click menu, use keyboard shortcuts ‘Ctrl+P’ (Windows) or ‘Cmd+P’ (Mac), or use the File > Print menu. If you use Google Analytics, read this post to learn how you can track how many people are printing your website pages.

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July 9, 2013    17 Comments

101 SEO Tips from MozCon 2013 Day 1

Digital Marketing

101 SEO Tips from MozCon 2013 Day 1

The time has come for this year’s top SEO conference MozCon. Three days of world-class speakers sharing their newest ideas, products and strategies for all things SEO and digital marketing. Rand Fishkin knows how to throw a conference and true to form, this year’s is bigger and better than ever before.

I’ve wrapped up the day 1 goodies and put them all together in this list of 101 SEO tips. Read on to see the latest ideas from some of the best in the industry.

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July 8, 2013    13 Comments

Get the Complete Story with Big Data Analytics

Analytics

Get the Complete Story with Big Data Analytics

YES, Big Data is an OVERUSED BUZZWORD but there is truly real value to be had even by small organizations. Big data helps you see the complete story by aggregating data from different sources like web analytics, social, customer and location data. Big Data Analytics is getting easier, less expensive, and more likely to accelerate business understanding then ever before.

Give us 5 minutes of your time to read this primer on Big Data, and you will take away a clearer understanding of Big Data, learn what the benefits are, and be introduced to two entry level solutions that allow the smallest of organizations to get their feet wet with minimal risk and cost.

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July 2, 2013    5 Comments

Universal Analytics – Now Properly Namespaced

Google Analytics

Universal Analytics – Now Properly Namespaced

Google’s new Universal Analytics platform has a lot of great features. We wrote about quite a few of the features in our last post about Yellow Pages NZ moving to Universal Analytics. Also, there are many great posts by Justin Cutroni that do a fantastic job of explaining the benefits.

One feature has flown under the radar and hasn’t been talked about as much: the ability to properly namespace. This is partially because the audience that would need such a feature is probably smaller than the mass audience that can benefit from the more publicized Google Analytics Universal Analytics features.

This ability drastically changed from the classic version of Google Analytics. Read on to learn why exactly would someone want to do this and how it is useful.

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May 21, 2013    4 Comments

Yellow Pages Group New Zealand Upgrades to Universal Analytics

Google Analytics

Yellow Pages Group New Zealand Upgrades to Universal Analytics

The Google Analytics team recently announced the public beta of Universal Analytics. Universal Analytics includes a lot of great features today, with many more planned for the future. It is an exciting change and one that the team here at Blast is continually providing feedback to Google on to help shape it into a great platform.

Read on to learn about how we built an implementation in Universal Analytics that met the demanding business requirements of our client, Yellow Pages NZ.

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May 20, 2013    7 Comments

Using Multiple Trackers in Google Analytics

Google Analytics

Using Multiple Trackers in Google Analytics

We believe in simplicity and automation. Eliminating development time and lowering the potential for coding errors is what drove the development of our battle tested Google Analytics multi-tracker script. If you have the need to use multiple Google Analytics trackers, for tracking affiliates, creating an aggregated roll-up profile for all of your sites, or other various reasons; you’ll appreciate this post which will save you time and help you avoid unnecessary headaches. Plus, this solution can help ease your migration to Universal Analytics (even if you are only using one tracker)!

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April 17, 2013    24 Comments

How to Enable Real-time Reporting in Adobe SiteCatalyst

Adobe Analytics

How to Enable Real-time Reporting in Adobe SiteCatalyst

Did you know that Adobe Analytics, SiteCatalyst v15, has a feature that allows you to see near real-time data? If the answer is no, you are not alone. The majority of clients that we work with do not have it enabled. Adobe released this feature for version 15 back in October 2012, so it is a somewhat recent feature. Unfortunately, and we’re not sure exactly why, this feature is not enabled by default. Read on to learn more about what you get with this feature and how to enable it.

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April 3, 2013    1 Comment

Google Analytics Remarketing Boosts Conversion!

Google Analytics, Paid Search

Google Analytics Remarketing Boosts Conversion!

If you are interested in learning about Google Remarketing this is your comprehensive resource to learn what it is, why you should use it, how it works, drawbacks of the remarketing tag, steps to setup remarketing, types of remarketing lists you can create, and accessing your remarketing lists from Adwords.

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April 1, 2013    2 Comments

Prevent Data Loss when using Google Analytics Remarketing Tag

Google Analytics

Prevent Data Loss when using Google Analytics Remarketing Tag

Did you know that you could lose up to 70% of your analytics data by implementing the Google Analytics Remarketing Tag?

The reason is that Google Analytics replaces the standard GA tracking code with the DoubleClick tracking code. Because the DoubleClick tracking code (dc.js) uses a third-party cookie which can track user activity across websites, it is blocked by most ad blocking and privacy protection software. Read the entire post to see how we solved this data loss concern which you can implement on your own site to reap the benefits of remarketing without concern.

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April 1, 2013    9 Comments

How to Track Downloads & Outbound Links in Google Analytics

Google Analytics

How to Track Downloads & Outbound Links in Google Analytics

It has been almost 2 years since we published our wildly popular post, “How to Track Downloads in Google Analytics.” Since Google Analytics does not track file downloads or other outbound link clicks automatically, we saw an opportunity to provide this code to the community. In our original post we provided some explanations and code examples for tracking file downloads in Google Analytics using event tracking.

We decided to revisit our original post and provide a valuable code update that improves performance, makes tracking downloads more manageable and easier to extend.

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March 22, 2013    142 Comments

Google+ Local Is Now Friendlier to Healthcare

Local Search Marketing

Google+ Local Is Now Friendlier to Healthcare

We caused a stir and Google responded with two positive changes to their Google+ Local Quality Guidelines that will help people get more accurate contact information for their healthcare providers.

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March 18, 2013    0 Comments

Google Adwords Enhanced Campaigns Shake Things Up

Paid Search

Google Adwords Enhanced Campaigns Shake Things Up

Google recently announced Enhanced Campaigns, which is the biggest change to come to Adwords in a long time. Google Adwords Enhanced Campaigns is the latest attempt for Google to capitalize on the increasing shift toward mobile use. To help demystify the new updates, we have outlined the most important enhancements and provided guidance on the actions you need to take.

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March 7, 2013    1 Comment

Can You Trust Your Google Analytics Data?

Analytics, Google Analytics

Can You Trust Your Google Analytics Data?

Your data in Google Analytics may not be as accurate as you think. If you have a large volume of traffic, your data could easily be off by 10-80%, or even more. Shocking right? One reason for inaccurate data is your implementation; we’ve focused on that topic in previous blog posts and we also offer consulting services to expertly address those issues.

Another reason, which is outside of your control in Google Analytics Standard, is the amount of data you have and your probability to receive sampled data in the GA reporting interface (or even via the API). We’ll be focusing on the latter, diving into the world of sampled GA data and helping you understand at what point you should trust the data (or not).

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February 21, 2013    17 Comments

 

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