Posts by Kayden Kelly

Analytics

Supporting Women in Analytics and Marketing

Supporting women in analytics and marketing should be implicit, yet we still operate in a global business environment where not everyone is treated equally.

There are many capable, successful women in analytics and marketing, within Blast as well as client and partner organizations. These women are critical resources to the industry’s growth, as well as its long-term sustainability.

See how Blast is using our industry leadership to raise awareness of the topic and encouraging others to do the same. You’ll also be able to read interviews with female Blast team members to hear their thoughts on what else the industry can do to help, and some advice for women looking to join the field of analytics and marketing.

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Sep 25, 2017    1 Comment

Get the Complete Story with Big Data Analytics

Analytics

Get the Complete Story with Big Data Analytics

YES, Big Data is an OVERUSED BUZZWORD but there is truly real value to be had even by small organizations. Big data helps you see the complete story by aggregating data from different sources like web analytics, social, customer and location data. Big Data Analytics is getting easier, less expensive, and more likely to accelerate business understanding then ever before.

Give us 5 minutes of your time to read this primer on Big Data, and you will take away a clearer understanding of Big Data, learn what the benefits are, and be introduced to two entry level solutions that allow the smallest of organizations to get their feet wet with minimal risk and cost.

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Jul 2, 2013    5 Comments

Google Analytics Remarketing Boosts Conversion!

Google Analytics, Paid Search

Google Analytics Remarketing Boosts Conversion!

If you are interested in learning about Google Remarketing this is your comprehensive resource to learn what it is, why you should use it, how it works, drawbacks of the remarketing tag, steps to setup remarketing, types of remarketing lists you can create, and accessing your remarketing lists from Adwords.

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Apr 1, 2013    2 Comments

Handy Google Analytics Reference Guide (80+ Tips, Definitions & Rules)

Google Analytics

Handy Google Analytics Reference Guide (80+ Tips, Definitions & Rules)

Need help remembering why Adwords clicks and Analytics visits don’t match, or what the difference is between metrics and dimensions? Download our simple reference guide to help you pass the GAIQ test and help you remember key concepts of Google Analytics.

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Dec 13, 2012    11 Comments

What is Bounce Rate? Avoid Common Pitfalls

Analytics

What is Bounce Rate? Avoid Common Pitfalls

Bounce Rate doesn’t lie, but it can definitely DECEIVE you! Did you know that a high bounce rate isn’t always bad? Do you know how to interpret bounce rate?

This post will help you better understand bounce rate and avoid common analysis mistakes. Read this post to understand the difference between bounce rate and exit rate, that context matters when it comes to bounce rate, and how bounce rate can cause you to make bad decisions.

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Feb 12, 2012    71 Comments

Top 10+ Analytics Tips from Accelerate Conference 2011

Analytics

Top 10+ Analytics Tips from Accelerate Conference 2011

The first Accelerate Conference (2011) at UC San Francisco Mission Bay was a fantastic “fire hose” of analytical insights and observations from a variety of the top minds in the analytics industry. If you missed it, this post will give you a wealth of analytics, social, mobile and conversion tips. Plus, a link to register for FREE for the next conference.

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Dec 27, 2011    3 Comments

Is a Paid Analytics Tool Really Better?

Analytics

Is a Paid Analytics Tool Really Better?

Yes! However, paying for an analytics tool is not the silver bullet many think it is. Paid analytics solutions are complex and often overwhelm people. If your organization isn’t already analytics driven, you won’t change this by dropping in a sophisticated analytics tool. First build an analytics driven culture. Then focus on the analysis, not the tool.

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Aug 2, 2011    0 Comments

How to Track Local Search in Google Analytics

Google Analytics

How to Track Local Search in Google Analytics

Learn how to use advanced segments in Google Analytics to track your local search efforts. This specific advanced segment helps you look at your local search traffic as an aggregate to see how well your local search channel is performing as a whole. Then it allows you to more easily isolate the individual local search sites to analyze your channel strengths and weaknesses. This will help you better prioritize your future local search marketing efforts. Read this post and start segmenting your marketing channels today!

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Apr 25, 2011    2 Comments

Search Engine Optimization

Top 6 Tips on How to Start your SEO Process (Interview on RSS Ray)

Learn how to jump start your SEO efforts with the 6 tips I shared in this interview with online marketing blogger RSS Ray on how to get started with SEO and make sure you are going in the right direction.

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Mar 23, 2011    3 Comments

Analytics, Google Analytics

How To Use Events as Goals in Google Analytics (V5)

Events as a goal type in Google Analytics…why does this matter? Because you can now track more types of site interactions as goals. If you have been waiting for better ways to measure overall and individual types of site interactions that help you to better understand user engagement on your site…then your wait is over.

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Mar 21, 2011    43 Comments

Why are Term Clouds in Google Analytics so Special?

Google Analytics

Why are Term Clouds in Google Analytics so Special?

Google Analytics Term Clouds help you perform and share SEO analysis with stakeholders because they simply and instantly tell the story of what is going on in large/complex data sets. See examples of how to use Term Clouds in your SEO Analysis.

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Mar 19, 2011    4 Comments

Search Engine Optimization

How to Remove Google Duplicate Listings (Finally)

Many companies have struggled with the issue of Google Maps duplicate listings. Finally, there is a high probability solution to get the duplicate listing deleted. Read this post to get step by step instructions on how to remove your duplicate listings from Google.

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Jan 2, 2011    12 Comments

Digital Marketing

How To Add Social Media Icons (Properly)

Don’t just slap up social media icons! Be thoughtful about helping users to understand the value and benefits of each social media channel. This is a quick case study on how to thoughtfully add social media icons that will help you get better traction in your social marketing efforts.

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Nov 29, 2010    6 Comments

Analytics, Google Analytics

Google Analytics Partners Developer Competition 2010

The Google Analytics Partner Developer competition was a fierce show-down between the best and brightest Google Analytics developers in the Partner network. The top three Google Analytics API integrated tools took home the glory.

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Oct 25, 2010    0 Comments

Analytics, Google Analytics

Don’t be Misled by Averages – Use Advanced Segments

How to segment your metrics to benchmark and measure site activity patterns with a few of our favorite custom advanced segments in Google Analytics. This will help you track big picture trends and help you to optimize your site by allowing you to more easily discover where your site is succeeding or failing to please your users.

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Oct 2, 2010    1 Comment

Analytics, Google Analytics

Google Analytics Tip: Blog Tag Analysis

Google Analytics Tip to analyze your Blog. Two key aspects of Blog Tag analysis are shared which includes External Tag Traffic analysis to evaluate SEO Benefits and Internal Tag Activity analysis to evaluate UX/Navigation Benefits.

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Jul 29, 2010    5 Comments

Conversion Testing

Meaningful Differentiation – A Key to Improving Conversion

Can you quickly state your company’s meaningful differentiation? Is it really meaningful? Read on to see whether or not you have truly created a unique story that your company can rally around.

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Jul 22, 2010    2 Comments

Search Engine Optimization

Top 7 Search Engine Marketing Tips – SMX West 2010

Top 7 most interesting SEM (Search Engine Marketing – SEO and PPC) tips I learned at SMX West 2010 Conference.

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Mar 6, 2010    6 Comments

Conversion Testing

WebAward for Best Airline Website with 70% Jump in Revenue

Blast Advanced Media received the Best of Industry WebAward For Outstanding Achievement in Web Development in the “Best Airline Website” category for strategic design and development on NatureAir.com, a site for the Eco-Friendly Costa Rica Airline. Only one Best Website Award is given for each industry to the entry that receives the highest score in […]

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Nov 6, 2009    0 Comments

Conversion Testing

Google Website Optimizer Increases Conversion 591%

How website usability testing increased sales in the face of the global travel recession Nature Air used website usability testing and improved search engine optimization to reverse decreasing web sales. The global recession has taken a serious toll on the travel industry. Costa Rica Airline, Nature Air, was feeling the harsh reality of the recession. […]

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Jun 17, 2009    27 Comments

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