Joao Correia is the Director of Data Insights at Blast Analytics & Marketing. His mission is to improve business performance through data, actionable insights and thoughtful strategy.
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As your business grows, you can drastically improve your marketing performance by segmenting your customers. Learn how to create data-driven campaigns that are more relevant to your various customers, ultimately increasing response rates and sales. Includes a simple step-by-step RFM analysis example, plus easy-to-follow checklist to take your email marketing to the next level.Read More
Do you trust your web analytics data?
Whether it has been a week, a month, or a year after your web analytics strategy is implemented, how do you know if the tracking is still accurate?
Most likely you don’t and you are not alone. Data tracking monitoring and data governance in digital analytics is only beginning to gain visibility. Unless you test every single component of the implementation, every day (which is by no means practical) you cannot have full confidence in your data quality.
There are several enterprise level and open source solutions in the market to address this business-critical issue of maintaining data quality.Read More
Your company performance is strong and your user base is increasing, but you aren’t satisfied and want to drive growth to the next level. You need scalable analytics to succeed. Raw, unsampled data is critical to providing your company the answers it needs to stay competitive, innovate, and gain a competitive advantage.
Unfortunately, commercial enterprise analytics solutions carry a hefty price tag. What if we told you there is an affordable solution without compromise? Learn how you can run an enterprise, open source, event-level analytics platform with Snowplow and Amazon Web Services.Read More
Cloud data analytics solutions are democratizing data-driven culture and revolutionizing the business analytics world with lower costs, faster implementation and productized analysis. With the right guidance creating a data-driven culture is now easier and cheaper than ever.Read More
Google Analytics Premium clients have the option to export clickstream (hit-level) data into Google BigQuery through a native integration. Clickstream data empowers analysts to answer much more complex (and valuable) business questions, namely by integration with other data sources (e.g. CRM).
Many technical teams are new to Google BigQuery and how to work with it. On top of that, the structure of how the GA Premium data is stored in BigQuery may not be obvious at first glance. By following the instructions we’ve provided in this post, you’ll jump-start your knowledge and more quickly arrive at an ETL process that can bring this valuable clickstream data into your own data warehouse.Read More
Having a solid web analytics implementation with summarized data can bring value to organizations, but as your analytics maturity evolves you’ll find that highly granular, hit-level data tied to a user will allow you to answer far deeper and more valuable business questions.
Stop waiting for your analytics tool to build a feature to answer your business questions. Move into the limitless world of clickstream data analysis!
Read this post to start the journey into clickstream data analysis!Read More
Instead of focusing on business questions, people tend to enter a state of over-thinking and over-analyzing a situation so that a decision or action is never taken. This is known as analysis paralysis.
In this article we present an easy to follow 6 step framework to overcome this increasingly common problem with a structured analytical approach and the incredible data visualization tool – Tableau. This will empower you to generate a solid ROAI (Return On Analytics Investment) by improving your ability to take action on Google Analytics data. Gold star and a raise for you!Read More
For those of you who are using Google Analytics Standard on a website that receives over 500,000 visits a month, you are likely hitting a frustrating obstacle in your analysis; sampled data.
Want to make good business decisions? You need data you can trust. You can’t trust sampled data.
While you evaluate upgrading to Google Analytics Premium; what can you do about sampling? This post describes a new solution that will help you easily obtain unsampled data from Google Analytics.Read More
Let’s face it, we’re visual creatures. We’d much rather read and interpret visual data than have to dive into a numbers-packed spreadsheet. This goes double for time-crunched executives. How many times have you presented a data table to management, and not received the response you’re looking for?
Data Tables like this can be rich in insight but are often dull and difficult to understand. They require interpretation and patient explanation.
Bottom line: Presentation matters. What you need is truly awesome data visualization that’s easy to understand, great to look at and rich with actionable insight. Check out these four SEO Data Visualization report examples that we share the strategy behind and that you can download and edit for your own use.Read More
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