Analytics Help and Tips

Is Your Site Speed Optimized?

As pointed out on Google’s Research Blog, speed matters. Google ran a test on their search results to determine how page loading time affects user satisfaction. In Google’s experiment, they injected a delay of only 100 to 400 milliseconds. The decline in the number of searches is certainly measurable. While none of us have the [...]

More Google Analytics Updates

Google Analytics adds custom reports and advanced segmentationThese new features are in Beta, but should show up now when you log into Analytics. Advanced segmentation allows you to easily separate your traffic streams and then view these separations graphically. You can use existing segments or create new ones. Custom reports are where the fun begins, [...]

Take your SEO to the next level with these tips and tricks!

Let’s say you’re a rookie in the field of search engine optimization, and you’ve just recently gotten the hang of how good fundamental SEO practices work. Let’s also say you’ve recoded your company’s new website in order to implement these best practices. So far you have removed all image-based page and section titles and replaced [...]

Start Testing! Google Website Optimizer Works

Want to make web design and development decisions easier? Then start testing! In a recent test, we utilized Google Website Optimizer to see if we could improve the conversion of a key goal (requesting a catalog) on an ecommerce web site. We identified what we believed to be the obstacles on the the current request [...]

SEO Tip: Why Use Squidoo?

Unless you have been purposefully shunning the online social media movement over the past few years, by now you might have heard of a nifty website called Squidoo.Squidoo is essentially a wiki website functioning on Seth Godin’s credo that “Everyone’s an expert on something!” By that standard, anyone who is passionate enough about a subject, [...]

Usability is in the Eye of the Beholder

Last month I attended the Search Engine Strategies conference in San Jose. I was there to pick up on the latest and greatest ground-breaking techniques used for UI, SEO, SEM, SMO, and other various acronyms of internet marketing importance. I attended several classes, teaching me everything from why on Earth Twitter just might be remotely [...]

Site Optimization Tip of the Day – www.roadrunnersports.com

Today’s tip of the day comes from Road Runner Sports and involves part 1 in a discussion on error messages. See our other videos on our YouTube Channel.

Site Optimization Tip of the Day

Key Takeaway: Know who your audience and make it easy for them to get what you’re offeringSubject: AT&T Go Paperless email marketing campaign – part 2 To view this and past Tips of the Day visit our YouTube Channel

Site Optimization Tip of the Day

Key Takeaway: Connect the messaging in a marketing campaignSubject: AT&T Go Paperless email marketing campaign To view this and past Tips of the Day visit our YouTube Channel

Site Optimization Tip of the Day

Key Takeaway: Know your audience and provide clear pathways To view this and past Tips of the Day go to our YouTube Channel

Site Optimization Tip of the Day

Site Optimization Tip of the Day

The Importance of Web Site Content in a Redesign

Looking at a redesign of your web site entails not only the look and feel of the site, but, to be done right, should include your content as well. Many businesses fail to take into account how much time needs to be devoted to writing content for their web site. Because running your business is [...]

3 months = $450,000

How to evaluate what you lose by doing nothing!One of the items we’ve been discussing with new clients a lot lately is estimating their “lost opportunity” with their current sites. If you are considering redesigning your site one of the important factors in your decision making should be what the cost to your company is [...]