Blast Advanced Media

Blast Advanced Media received the 2009 Silver Ribbon Award in Which Test Won’s Best Tests of 2009 for the Best B2C Lead Generation Tests.

Blast Advanced Media received the Best of Industry WebAward For Outstanding Achievement in Web Development in the “Best Airline Website” category for strategic design and development on NatureAir.com, a site for the Eco-Friendly Costa Rica Airline.
Only one Best Website Award is given for each industry to the entry that receives the highest score in [...]

Google publicly announced the new Website Optimizer Experiment Management API at the eMetrics Marketing Optimization Summit conference in Washington, DC on October 20th. Google previously chose Blast Advanced Media’s Motivity CMS platform to test integration with the new Website Optimizer API and to provide feedback and suggestions.
Below is a snippet from Google’s blog announcement [...]

Several Blast team members attended the Google Analytics Authorized Consultant Summit (GAAC) last week. The rollout of new Google Analytics features is one of my favorite take-aways -  other than having a great time at the Googleplex.  Google provided us with a glimpse of the new GA features, but we had to keep [...]

5. Usability data is addicting and can lead toward a long term desire to better serve your customers. Watching a usability testing session unfold in real time allows you, the product maker, to take a step away from the product and understand what is happening on the ground. Without empathy, it is much more difficult [...]

As pointed out on Google’s Research Blog, speed matters. Google ran a test on their search results to determine how page loading time affects user satisfaction. In Google’s experiment, they injected a delay of only 100 to 400 milliseconds. The decline in the number of searches is certainly measurable.
While none of us have the traffic [...]

How website usability testing increased sales in the face of the global travel recession
Nature Air used website usability testing and improved search engine optimization to reverse decreasing web sales. The global recession has taken a serious toll on the travel industry. Costa Rica Airline, Nature Air, was feeling the harsh reality of the recession.
However, their [...]

If you are serious about local search and thoroughly understanding your traffic sources, you need to check out the new activity dashboard in Google Local Business Center. It offers new reporting that shows impressions and, more importantly, the activity on your local search listings.
For example, it shows your top search queries, total website activity from [...]

Our team launched our free Google Analytics iPhone app today. It is very basic to start but utilizing the Google Analytics API it provides fast access to your site activity within multiple accounts and profiles.
Being a Google Analytics Authorized Consultant, we frequently need to grab quick site metrics during a meeting and this iPhone [...]

When someone moves to a different state, there are a number of state-owned websites a new resident may need to use. For this scenario, how does the California DMV website compare to that of the Washington DOL? The DMV leaves a lot to be desired in terms of usability, and the main culprit [...]