Blast Advanced Media

As pointed out on Google’s Research Blog, speed matters. Google ran a test on their search results to determine how page loading time affects user satisfaction. In Google’s experiment, they injected a delay of only 100 to 400 milliseconds. The decline in the number of searches is certainly measurable.
While none of us have the traffic [...]

How website usability testing increased sales in the face of the global travel recession
Nature Air used website usability testing and improved search engine optimization to reverse decreasing web sales. The global recession has taken a serious toll on the travel industry. Costa Rica Airline, Nature Air, was feeling the harsh reality of the recession.
However, their [...]

If you are serious about local search and thoroughly understanding your traffic sources, you need to check out the new activity dashboard in Google Local Business Center. It offers new reporting that shows impressions and, more importantly, the activity on your local search listings.
For example, it shows your top search queries, total website activity from [...]

Our team launched our free Google Analytics iPhone app today. It is very basic to start but utilizing the Google Analytics API it provides fast access to your site activity within multiple accounts and profiles.
Being a Google Analytics Authorized Consultant, we frequently need to grab quick site metrics during a meeting and this iPhone [...]

When someone moves to a different state, there are a number of state-owned websites a new resident may need to use. For this scenario, how does the California DMV website compare to that of the Washington DOL? The DMV leaves a lot to be desired in terms of usability, and the main culprit [...]

It’s very simple to improve the conversion of your website. First make sure your site works and fix anything that is broken. 99% of the sites we perform website evaluations on have a variety of common problems such as bad internal/external links that lead to error pages, form validation issues, functionality like forms and shopping [...]

What can you and I learn from Susan Boyle (if you haven’t heard of her, you’re likely the only one)?

It is to craft our marketing messages (or any communication) so that they will stick in the minds of our audience.
If you are a marketer (or you are in any way responsible for creating messages for [...]

Ready to improve your Marketing Campaign ROI by Doubling Conversion Rate?You invest a lot of time, money and effort into your website and online marketing. Wouldn’t you like to know about a simple process using free and inexpensive tools that can help you methodically boost your return on investment? Okay, I know you are thinking [...]

Below is list of what to test (from my session on ‘Radically Improving your Conversion Rate’ using Google Website Optimizer at Search Engine Strategies New York 2009) in really no specific order because each site is different. If you are new to Google Website Optimizer check out our Top 7 Google Website Optimizer [...]

The KISSmetrics blog recently posted 35 Resources for Getting the Most out of Google Website Optimizer.
We are of course excited that they included six resources that we created or were involved in:

Google Website Optimizer A/B Test Tutorial for Content Page
Google Website Optimizer Multivariate Test Tutorial for Ecommerce Product Page
Google Website Optimizer Test: We Didn’t Implement [...]