Analytics and Search Marketing Tips
Are you looking for new ideas on Google Analytics for advanced segments, dashboards, and custom reports?
Would you like to get more out of Google Analytics but don’t have the time to develop reports yourself?
Are you unsure your reports are done correctly?
Have no fear dear reader.
The new & improved Google Analytics Solutions Gallery is here to save the day.
The improved Google Analytics Solutions Gallery provides a centralized resource for user submitted analytics solutions addressing a huge variety of analytics needs.
By leveraging the expertise of others in the analytics community, you’ll be able to accelerate your understanding and access to key insights.
You’ll gain ideas for how segments can be used, how new custom reports give you a view of your data that you didn’t realize was more efficient, and how to create dashboards that quickly communicate value to your stakeholders.
While you can import solutions directly from the Solutions Gallery itself, the better way is to import solutions when you’re working inside your own Google Analytics account.
In GA, when creating a new dashboard, you will now see an option for importing from the gallery, as shown below:
In GA, when creating a new segment you will also see the same import option, as shown below:
In GA, when creating a new custom report, you will also see the same import option, as shown below:
In all three of these scenarios, when you click on the “Import from Gallery” button, the Google Analytics Solutions Gallery window appears and you can then search for what you need, as well as easily import a solution into your account:
We love giving back to the analytics community. So far, we’ve submitted the following solutions:
Quickly understand your ecommerce performance across various dimensions such as source, mobile and product.
Email Dashboard (#3 Top Dashboard in the Gallery)
Quickly view your email marketing performance and revenue.
Local Search Traffic (yelp, maps, etc) Segment
Use this segment to identify visits coming from local search (maps, yelp, yellow pages, and more). See the full regex string to understand what it is matching. This will match any domain that has the word maps in it for example.
Bot Traffic Segment
Use this segment to learn if bots such as keynote or gomez are visiting your site.
2+ Transactions Segment
Better understand your most highly engaged users that have completed at least 2 transactions.
Check out all the other Blast Analytics & Marketing Gallery submissions here.
And subscribe to our blog to get updates on more submissions we’re doing all the time.
As with most crowdsourced sites, anyone can add solutions. This is great, but it can lead to a flood of similar solutions with varying levels of quality. To help you easily find the top ones, Google has added the ability for you to rate the solutions.
Speaking of rating solutions….
Please rate our solutions in the gallery, and also comment below if you have any favorite Google Analytics solutions that you’ve found or contributed. Or let us know if there is a solution that you would like us to create.
As Google Analytics has grown in capability and complexity over the years, regular users sometimes find it difficult to take advantage of its great potential. Now with the Solutions Gallery, you can leverage the experience of experts for your own needs and not have to worry about whether the solution was done correctly. This is a huge improvement and should contribute greatly to the continuing adoption of Google Analytics over other analytics tools.
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Ryan is a Google Analytics Consultant at Blast Analytics & Marketing. With a variety of skills under his belt he spends his days assisting clients with all of their Google Analytics needs. Fueled by music, he relishes a good challenge and is driven to learn.
Add Ryan to your circles on Google+ Ryan Chase has written 4 posts on the Web Analytics Blog.
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