Motivity CMS is Now Integrated with Google Analytics and More

Motivity CMS is Now Integrated with Google Analytics, Google Webmaster Tools, Google Website Optimizer, Google Adwords and Google Maps

Will the best CMS please stand up?

If you are lucky enough to know a programmer (or in my case, be married to one), you know that the subject of content management systems (CMS’s) and their inability to integrate with analytics can be a touchy one with clients.  The client wants an easy-to-use CMS that allows them to change just about everything on the site without the aid of a trained professional (and without “breaking” anything), but they ALSO want to be able to get the full spectrum of analytics data.

Whether you are developing a site for a client, or you ARE the client, it’s hard to choose a good CMS that is worth it’s weight in gold when it comes to analytical data capabilities.  Difficult? Yes.  Impossible – not anymore!

The Cure for Application A.D.D.

Most CMS’s do a decent job at allowing you to manage content. They allow you to change font size, add hyperlinks, and maybe even add a picture or two.  What they don’t do, however, is allow you to see how your content is performing (Google Analytics), identify search engine crawling issues (Google Webmaster Tools), improve and test your pages (Google Website Optimizer) and find out how your ad campaigns are performing (Google Adwords) – without leaving the CMS and having to juggle several applications to get a handle on all this valuable insight.  With the Motivity CMS, we found the cure for application A.D.D.

Now you can manage every aspect of your website from one organized, easy to navigate place – genius!

Best in Show

Motivity is now integrated with Google Analytics, Google Website Optimizer, Google Webmaster Tools, Google Adwords and Google Maps.  Motivity is the only content management system to fully integrate these tools, and our team is excited to be the leaders of the pack with this development work.  Others may have integrated the Google Analytics API which Google released in October, but no one else has taken these integration capabilities as far as we have.

The Holy Grail of Google Integration

With these new features, content administrators can easily log in to Motivity and gauge site traffic, view pages most visited, and check out other fundamental analytics, all in one place.

Need ammunition for why a landing page shouldn’t have the ever-popular confetti background? Or why a page shouldn’t feature a picture of the CEO’s cat?  Using the Website Optimizer API, administrators can test different versions of pages to try out content and layouts, and diagnose usability pain points.   You can even find out what errors are causing user frustration using Webmaster Tools, and fix those broken links and errors once and for all.

Using these tools you will be able to fully grasp and adjust your site’s performance and understand what users are doing when they visit your CMS-driven website — all without leaving Motivity! Pretty nifty indeed.

Google Analytics integration allows you to view how their site is performing – how many visitors came to the site, top performing pages, and so much more.  See the screenshot below for an example of our dashboard report.

You can change the date range and compare to the past to give you comparative and actionable insights into how your site is performing.  When managing content, you can also view how each page is performing.  If you have an ecommerce site, you’ll have access to revenue reports and top product reports too.

Google Webmaster Tools integration gives you feedback on search engine crawling issues and messages from Webmaster Tools.  Motivity also allows you to submit a sitemap and change settings such as: crawl rate, geolocation, and preferred domain.

Motivity CMS webmaster tools api

Google Adwords integration allows you to view your adwords campaign performance.  You can drill down into a campaign’s ad group and view clicks, impressions, cost, conversion rates and more.  You can also drill down from an ad group to view keyword performance.  Again, everything is easily accessible  from within Motivity.

Google Adwords API integration with Motivity CMS

Google Maps integration allows content editors to easily add a google map to show their business location and control what information the user sees.  You can select multiple indicators for an end location, zoom in, zoom out, and edit the fields to display what you would like – including a logo, call to action, and more.  This API makes adding a map to your site easy.

Show Me the Money!  Ecommerce Made Easy with Motivity

These new features are integrated into the ecommerce version of Motivity and they make it easy to track sales, view conversions, and use Google Website Optimizer to test and edit calls to action to increase sales for products or services.  Our Google Analytics integration even allows per page and per product tracking, giving even more visibility into site performance.  Now when your boss or client asks you about website sales figures, you can have the answer right at your finger tips.   Even better, they can go in and check them out themselves anytime.

Motivity CMS is making site performance data more accessible by delivering what matters in a convenient and easy to use way. It’s already one of the easiest to use content management system’s around (if I do say so myself!) – and now with these upgrades we are excited for users to get their hands on it and “oo” and “ahh”, just like we did.  Kayden said it best – “This just knocks my socks off.”

Want to check out Motivity for yourself? Request a demo now.

Coming Soon

Over the next few weeks, we will be further exploring the benefits of the integration of each of these Google tools in a series of blog posts.

Google, Google Analytics, Google Maps, Google Webmaster Tools, Google AdWords and Google Website Optimizer are trademarks of Google Inc.