Blast Advanced Media

Google Analytics adds custom reports and advanced segmentation

These new features are in Beta, but should show up now when you log into Analytics. Advanced segmentation allows you to easily separate your traffic streams and then view these separations graphically. You can use existing segments or create new ones. Custom reports are where the fun begins, this is wide open. Custom reporting allows you to design different views of your data depending on whatever your objectives may be. The interface is drag/drop, so really you just need to figure out the lingo and get started. Use Google’s help section to get up to speed (Google’s help). Now if they can just get the Analytics API out we’ll be in heaven.