Bounce Rate doesn’t lie, but it can definitely DECEIVE you! Did you know that a high bounce rate isn’t always bad? Do you know how to interpret bounce rate?
This post will help you better understand bounce rate and avoid common analysis mistakes. Read this post to understand the difference between bounce rate and exit rate, that context matters when it comes to bounce rate, and how bounce rate can cause you to make bad decisions.
December 27, 2011
The first Accelerate Conference (2011) at UC San Francisco Mission Bay was a fantastic “fire hose” of analytical insights and observations from a variety of the top minds in the analytics industry. If you missed it, this post will give you a wealth of analytics, social, mobile and conversion tips. Plus, a link to register for FREE for the next conference.
November 16, 2011
With the explosion of smart phones, tablets, gaming devices and more; offering a positive user experience for multiple devices is not easy. Luckily, a new design concept has emerged to solve this challenge. Learn more about this exciting, cost-saving solution and how it can get you ahead of the technology curve. Don’t fall victim to an antiquated design method.
October 19, 2011
The Google Analytics team has announced an exciting new feature to both Google Analytics Standard and Google Analytics Premium. Flow Visualization is a new set of reports that will change how you visualize pathways throughout your site and as equally exciting, your goal funnels. It helps to answer the question: How do people reach my site and what do they do once they get there?
The base of this feature is nothing new. SiteCatalyst, Yahoo Web Analytics, WebTrends, and many others have had pathing reports for a while now. Flow Visualization extends beyond traditional pathway analysis reports through the use of imagery and powerful segmentation that makes actionable insight discovery a breeze in comparison. We’ve been using this feature since an early beta and the GA team has done what they do best by creating a feature that is both easy to use and very powerful.
October 17, 2011
Along with powerful new analysis tools and faster processing, Google has added a whole new kind of value to Google Analytics Premium: A Service Level Agreement (SLA). Read on to explore the data guarantees it includes, benefits for enterprises and more.
October 13, 2011
Join Blast Advanced Media and the Google Analytics Premium team in San Francisco, CA on October 25th for an informative seminar about Google’s web analytics solutions, Google Analytics Premium and Google Analytics Standard. Limited seating, register fast!
October 6, 2011
One of Google Analytics Premium’s most exciting features is the availability of unsampled reports.
Many of you are likely familiar with the following message in the GA interface: “This report is generated in fast-access mode.” This means that Google Analytics had to sample the data in order to return the results to you in a timely manner. In Google Analytics Premium however, you can download an unsampled report to receive fully unsampled data for your query. The result: increased confidence in your data analysis.
October 4, 2011
In Google Analytics Premium, the number of custom variables that are available has been dramatically increased from 5 (in Google Analytics Standard) to 50! We’ve helped many clients using custom variables, to both increase the depth of data that can be collected and to enhance the capabilities of segmentation in GA. On many sites, it is consistently a struggle to keep inside the 5 custom variable limit. The GA Premium 50 custom variable increase opens the door to richer data possibilities that will help you better target, optimize and convert your visitors.
September 29, 2011
Learn all about the advanced features and dedicated support that makes Google Analytics Premium a great solution for large scale websites. Plus, as one of a handful of authorized Google Analytics Premium resellers, we can answer your questions and even help you purchase it if you are ready.
August 26, 2011
Get the answers to all your rich snippets questions: What are rich snippets? Why do I want my listings to have rich snippets? How do I get rich snippets on my listings? Why do I need to markup my website?
August 18, 2011
Are you violating the Google Analytics Terms of Service?
If your website has more than 10 million hits per month then you are violating the Google Analytics Terms of Service. If you are substantially exceeding this traffic limit and desire to become compliant, then implementing the Google Analytics Sample Rate is a simple solution.
Read this article to learn more about what is sample rate, why you would implement it and how you set a sample rate.
August 3, 2011
Learn about what happened at MozCon 2011. SEOmoz upgrades, SEO strategies, marketing tips, content strategy, conversion rate optimization, Facebook marketing, rich snippets, and more.
August 2, 2011
Yes! However, paying for an analytics tool is not the silver bullet many think it is. Paid analytics solutions are complex and often overwhelm people. If your organization isn’t already analytics driven, you won’t change this by dropping in a sophisticated analytics tool. First build an analytics driven culture. Then focus on the analysis, not the tool.
July 26, 2011
Do you know how well your site ranks for your top targeted keywords? Are you sure? We find that many people are still getting inaccurate results for their search engine rankings due to the personalization of search. Read this post to get clear instructions on how to conduct an accurate (i.e. non-personalized) check of search engine ranking.
June 27, 2011
Did you know that if someone puts your Google Analytics tracking code on their site (the same UA-#), visits to their site will show up in your Google Analytics profiles? It is true, but thankfully, there is a way to fix this issue. We won’t get into why someone would do this, but it generally stems from someone lifting your design or embedding your content within their site — both nefarious. The people that do this are often unaware or too lazy to remove the tracking code. Through the use of a custom report, we’ll show you how to identify external sites and URLs that contain your own site’s tracking code and most importantly, how to filter these visits so that they do not impact your data analysis.
April 29, 2011
Google Analytics uses client-side code (JavaScript) to record pageviews and other interactions (which are then sent as a tracking pixel request to Google’s servers). This works great for html pages on your website (regardless of the programming language it was developed in) and it even works great for Flash, Silverlight, and other web technologies. Out of the box, Google Analytics will not track how many times people download PDFs or other file types, simply because those files do not have the ability to request a tracking pixel. In this blog post, we’ll be covering the ways to properly track file downloads in Google Analytics.
April 27, 2011
When analyzing data on a site that has thousands of pages, it is often useful to group data by page type and measure the performance of those page types. As an example, let’s say that you have an ecommerce site. A typical ecommerce site will have a home page, landing pages, regular content pages (you could segment these further), category pages, product pages, a cart page, a checkout page(s), and a receipt/confirmation page. If you have several thousand product skus, analysis on the performance of all of your product pages (in aggregate) is sometimes not easily accomplished. We will discuss two ways to easily accomplish this.
February 12, 2012
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