We all strive for more granularity in our analytics data.
For email campaign tagging, we want to know the campaign name, the time it was sent out, the list name, and much more. This is great if all links within the email are using the same UTM campaign parameters.
What if you decide to put the area of the email or the link name itself in the utm_content parameter so that there are a lot of different Google Analytics UTM campaign parameter values within a single email?
Do you think this could cause a problem with your analytics data? It sure does! Especially in a long, high engaging email newsletter like Houzz’s Updates where the user is likely to click multiple links.
We’ll help you understand the implications of this issue, and provide a custom email campaign tracking solution so that you don’t have to sacrifice important granular data. Plus, make it easier for you to take action on your email data!