February 6, 2010

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iAnalytics? BAM Analytics Pro makes it possible.

If you want the fastest Analytics app with over 60 reports (more than double Analytics App), the ability to run date comparisons, support for multiple accounts, reports results limit customizable (options to receive 50, 100, 200 or all results – Analytics App ONLY gets top 100), Bar Charts and format of reports identical Google Analytics and much more, then check out this Analytics

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February 5, 2010

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Want to improve your Search Engine Marketing in 90 days?

Attend SMX West 2010 to improve your Search Engine Marketing with a 90 Day SEM Fitness Plan presented by Kayden Kelly, Blast Advanced Media’s online marketing and website optimization guru.

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January 4, 2010

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Winner of the Best Tests of 2009

Blast Advanced Media received the 2009 Silver Ribbon Award in Which Test Won’s Best Tests of 2009 for the Best B2C Lead Generation Tests.

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November 6, 2009

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WebAward for Best Airline Website with 70% Jump in Revenue

Blast Advanced Media received the Best of Industry WebAward For Outstanding Achievement in Web Development in the “Best Airline Website” category for strategic design and development on NatureAir.com, a site for the Eco-Friendly Costa Rica Airline.
Only one Best Website Award is given for each industry to the entry that receives the highest score in [...]

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October 21, 2009

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Motivity CMS & Google Website Optimizer API

Google publicly announced the new Website Optimizer Experiment Management API at the eMetrics Marketing Optimization Summit conference in Washington, DC on October 20th. Google previously chose Blast Advanced Media’s Motivity CMS platform to test integration with the new Website Optimizer API and to provide feedback and suggestions.
Below is a snippet from Google’s blog announcement [...]

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October 20, 2009

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New Google Analytics Features Unveiled

Several Blast team members attended the Google Analytics Authorized Consultant Summit (GAAC) last week. The rollout of new Google Analytics features is one of my favorite take-aways -  other than having a great time at the Googleplex.  Google provided us with a glimpse of the new GA features, but we had to keep [...]

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October 9, 2009

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Dana Lookadoo Hired as VP, Online Marketing Director

Dana Lookadoo was hired as VP, Online Marketing Director for Blast Advanced Media to expand the agency’s search marketing offerings. Dana’s entrepreneurial spirit are a perfect complement to our growing family. We’re happy to have her as a member of the Blast team.

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August 7, 2009

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Top 5 Strategic Reasons for Usability Testing

5. Usability data is addicting and can lead toward a long term desire to better serve your customers. Watching a usability testing session unfold in real time allows you, the product maker, to take a step away from the product and understand what is happening on the ground. Without empathy, it is much more difficult [...]

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June 24, 2009

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Is Your Site Speed Optimized?

As pointed out on Google’s Research Blog, speed matters. Google ran a test on their search results to determine how page loading time affects user satisfaction. In Google’s experiment, they injected a delay of only 100 to 400 milliseconds. The decline in the number of searches is certainly measurable.
While none of us have the traffic [...]

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June 17, 2009

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Google Website Optimizer Increases Conversion 591%

How website usability testing increased sales in the face of the global travel recession
Nature Air used website usability testing and improved search engine optimization to reverse decreasing web sales. The global recession has taken a serious toll on the travel industry. Costa Rica Airline, Nature Air, was feeling the harsh reality of the recession.
However, their [...]

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