Analytics and Search Marketing Tips

The Cloud Data Analytics Revolution is Upon Us

Analytics

The Cloud Data Analytics Revolution is Upon Us

Cloud data analytics solutions are democratizing data-driven culture and revolutionizing the business analytics world with lower costs, faster implementation and productized analysis. With the right guidance creating a data-driven culture is now easier and cheaper than ever.

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Feb 1, 2016    0 Comments

Analytics Talent Shortage: Top 3 Reasons to be Optimistic

Adobe Analytics, Analytics

Analytics Talent Shortage: Top 3 Reasons to be Optimistic

Industry sources are still warning of dark, foreboding skies, but we’d like to draw attention to the positive signs we are seeing in addressing the analytics talent shortage. Get actionable tips and learn more about the top 3 reasons you should feel better, which includes a fantastic unexpected surprise we had at the Adobe Analytics Challenge event in Utah.

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Nov 15, 2015    0 Comments

Google AdWords Tips: Callout Extensions

Digital Marketing, Paid Search

Google AdWords Tips: Callout Extensions

Increase your Adwords paid ad performance at no additional cost by adding callout extensions! In this second post in our Google AdWords Tips blog series, you’ll learn how callout extensions free up your site links, highlight your unique benefits (within character constraints), help you strategically tell your story, improve quality score and reduce costs.

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Oct 20, 2015    0 Comments

Marketing Automation: Help or Hype?

All Posts, Digital Marketing

Marketing Automation: Help or Hype?

As a marketer, you’re running a million miles a minute creating, managing, tracking and analyzing all of your marketing campaigns. You are likely searching for a solution to alleviate your team’s busy work, and help you focus more on things that matter like creative marketing strategy and producing valuable content.

You may have heard about marketing automation, but haven’t had time to research it. Is it helpful or just hype?

Get our take and learn more about marketing automation as we explore the essential features and discuss the potential benefits.

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Oct 8, 2015    0 Comments

Google AdWords Tips: Review Extensions

Digital Marketing, Paid Search

Google AdWords Tips: Review Extensions

Build credibility by letting established companies sing your praises! In this first post in our Google AdWords Tips blog series, you’ll learn how Review Extensions work, see what they look like, discover the benefits, and get strategic tips before you get started.

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Sep 13, 2015    0 Comments

How to Export Google Analytics BigQuery Clickstream Data into Your Data Warehouse

Analytics, Google Analytics

How to Export Google Analytics BigQuery Clickstream Data into Your Data Warehouse

Google Analytics Premium clients have the option to export clickstream (hit-level) data into Google BigQuery through a native integration. Clickstream data empowers analysts to answer much more complex (and valuable) business questions, namely by integration with other data sources (e.g. CRM).

Many technical teams are new to Google BigQuery and how to work with it. On top of that, the structure of how the GA Premium data is stored in BigQuery may not be obvious at first glance. By following the instructions we’ve provided in this post, you’ll jump-start your knowledge and more quickly arrive at an ETL process that can bring this valuable clickstream data into your own data warehouse.

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Jun 18, 2015    2 Comments

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 4)

Analytics, Google Analytics

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 4)

This is last post in this 4 part series where we discuss the Google Analytics Ecommerce marketing reports. Here is a look at the Internal Promotion, Order Coupon, Product Coupon, and Affiliate Code reports, which help you optimize your promotional marketing efforts.

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Jun 2, 2015    2 Comments

Marketo Summit Recap & Top 5 Innovation Announcements

Digital Marketing

Marketo Summit Recap & Top 5 Innovation Announcements

Overall, the Marketo summit was a great success this year. Marketers have some great new marketing automation tools to jump head first into engagement marketing. Read on to learn about the inspiration and the top 5 innovations that Marketo shared. Plus, download their engagement strategy ebook.

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May 28, 2015    0 Comments

Move into the Limitless World of Clickstream Data Analysis!

Analytics

Move into the Limitless World of Clickstream Data Analysis!

Having a solid web analytics implementation with summarized data can bring value to organizations, but as your analytics maturity evolves you’ll find that highly granular, hit-level data tied to a user will allow you to answer far deeper and more valuable business questions.

Stop waiting for your analytics tool to build a feature to answer your business questions. Move into the limitless world of clickstream data analysis!

Read this post to start the journey into clickstream data analysis!

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Apr 12, 2015    3 Comments

Testing Increases Revenue 283% & Wins an Award

Analytics

Testing Increases Revenue 283% & Wins an Award

Telestream reached out to us looking for ways to incrementally improve the sales performance of their website. By devising and executing a series of iterative landing page optimization tests we were able to strategically measure how revenue and conversion rates were being affected, uncover key learnings, and apply those learnings to subsequent iterations along the way.

Our proven process delivered astonishing results, and unexpectedly, a Gold Award. Jump in and read this post to learn more.

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Feb 25, 2015    0 Comments

2 Simple Steps to Cross Domain Tracking in Universal Analytics

Analytics, Google Analytics

2 Simple Steps to Cross Domain Tracking in Universal Analytics

Cross domain tracking has been one of those thorns in Google Analytics implementations. Challenges with tracking users across domains can inflate self-referrals and prevent you from being able to accurately track the source of your conversions. Understanding the source of your conversions is essential to being able to evaluate your marketing campaign performance.

Fortunately, Google’s Universal Analytics simplifies the setup process, and we’ve provided some valuable tips in this article that will help you solve common needs and avoid typical issues.

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Nov 24, 2014    7 Comments

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 3)

Analytics, Google Analytics

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 3)

In this third post in our 4 post series on Google Analytics Enhanced Ecommerce reports, we take a look at three reports — the newly revised Product Performance and Sales Performance reports, as well as the brand new Product List Performance report.

You’ll learn how reports are more focused on revenue, now include product returns, help track performance of product list displays, how eCommerce Reports can be creatively used to track non-commerce site activity, and more.

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Oct 29, 2014    0 Comments

Why Your Email Campaign Tracking Might Be Wrong

Analytics, Google Analytics

Why Your Email Campaign Tracking Might Be Wrong

We all strive for more granularity in our analytics data.

For email campaign tagging, we want to know the campaign name, the time it was sent out, the list name, and much more. This is great if all links within the email are using the same UTM campaign parameters.

What if you decide to put the area of the email or the link name itself in the utm_content parameter so that there are a lot of different Google Analytics UTM campaign parameter values within a single email?

Do you think this could cause a problem with your analytics data? It sure does! Especially in a long, high engaging email newsletter like Houzz’s Updates where the user is likely to click multiple links.

We’ll help you understand the implications of this issue, and provide a custom email campaign tracking solution so that you don’t have to sacrifice important granular data. Plus, make it easier for you to take action on your email data!

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Aug 26, 2014    4 Comments

6 Steps to Drive Action from Google Analytics with Tableau

Analytics

6 Steps to Drive Action from Google Analytics with Tableau

Instead of focusing on business questions, people tend to enter a state of over-thinking and over-analyzing a situation so that a decision or action is never taken. This is known as analysis paralysis.

In this article we present an easy to follow 6 step framework to overcome this increasingly common problem with a structured analytical approach and the incredible data visualization tool – Tableau. This will empower you to generate a solid ROAI (Return On Analytics Investment) by improving your ability to take action on Google Analytics data. Gold star and a raise for you!

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Aug 16, 2014    4 Comments

How to Write Better PPC Text Ads

Digital Marketing

How to Write Better PPC Text Ads

As a Paid Search Marketing Strategist at Blast, I was thrilled to attend MECLABS Web Optimization Summit held in NYC in late May. It was awesome to share and learn from so many like-minded marketing optimization industry leaders.

At Blast, we are a goal and data driven group. As such, we’ve developed frameworks that allow us to rapidly optimize and improve performance, producing the greatest gains for our clients. In this article we are sharing straightforward tips on how we have learned to create measurably better paid search ads. In fact, you’ll find ad examples and an easy-to-use PPC Ad Copy Writing Template that will help you write better PPC text ads.

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Jul 25, 2014    0 Comments

Google Analytics Shopping & Merchandising Analysis (Part 2)

Google Analytics

Google Analytics Shopping & Merchandising Analysis (Part 2)

Continuing on from part one in this four part blog series on Google Analytics Enhanced Ecommerce reports, where I discuss the new Ecommerce Overview report. I am now taking a first look at the Shopping Analysis reports.

First up, is the Shopping Behavior Analysis report, followed by a review of the Checkout Behavior Analysis report.

Spoiler alert…there is a valuable surprise that we uncover in the Shopping Behavior Report which simplifies creating custom ecommerce segments.

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Jul 18, 2014    3 Comments

Google Analytics Focuses on Shopping & Merchandising Analysis

Google Analytics

Google Analytics Focuses on Shopping & Merchandising Analysis

New, enhanced ecommerce reports in Google Analytics empower ecommerce retailers!

For those of you ecommerce retailers who’ve previously been hesitant about Google’s commitment to more in-depth ecommerce reporting, you are about to have a serious increase in new reporting data to crunch and optimize your ecommerce funnel. Specifically, online retailers can now analyze shopping behavior, marketing campaign impact, internal promotion influence, sales by affiliate, coupon code redemption, refund activity, merchandising/product mix, and import product metadata to enrich your analysis.

We had the opportunity to work with a large ecommerce retailer to put these new features into action during Google’s confidential beta release period. Read on to see ecommerce report examples from a real implementation, and stay tuned for three more parts in this enhanced ecommerce blog post series.

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May 30, 2014    2 Comments

 

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