Instead of focusing on business questions, people tend to enter a state of over-thinking and over-analyzing a situation so that a decision or action is never taken. This is known as analysis paralysis.
In this article we present an easy to follow 6 step framework to overcome this increasingly common problem with a structured analytical approach and the incredible data visualization tool – Tableau. This will empower you to generate a solid ROAI (Return On Analytics Investment) by improving your ability to take action on Google Analytics data. Gold star and a raise for you!