Having a solid web analytics implementation with summarized data can bring value to organizations, but as your analytics maturity evolves you’ll find that highly granular, hit-level data tied to a user will allow you to answer far deeper and more valuable business questions.
Stop waiting for your analytics tool to build a feature to answer your business questions. Move into the limitless world of clickstream data analysis!
Read this post to start the journey into clickstream data analysis!Read More
Telestream reached out to us looking for ways to incrementally improve the sales performance of their website. By devising and executing a series of iterative landing page optimization tests we were able to strategically measure how revenue and conversion rates were being affected, uncover key learnings, and apply those learnings to subsequent iterations along the way.
Our proven process delivered astonishing results, and unexpectedly, a Gold Award. Jump in and read this post to learn more.Read More
Cross domain tracking has been one of those thorns in Google Analytics implementations. Challenges with tracking users across domains can inflate self-referrals and prevent you from being able to accurately track the source of your conversions. Understanding the source of your conversions is essential to being able to evaluate your marketing campaign performance.
Fortunately, Google’s Universal Analytics simplifies the setup process, and we’ve provided some valuable tips in this article that will help you solve common needs and avoid typical issues.Read More
In this third post in our 4 post series on Google Analytics Enhanced Ecommerce reports, we take a look at three reports — the newly revised Product Performance and Sales Performance reports, as well as the brand new Product List Performance report.
You’ll learn how reports are more focused on revenue, now include product returns, help track performance of product list displays, how eCommerce Reports can be creatively used to track non-commerce site activity, and more.Read More
We all strive for more granularity in our analytics data.
For email campaign tagging, we want to know the campaign name, the time it was sent out, the list name, and much more. This is great if all links within the email are using the same UTM campaign parameters.
What if you decide to put the area of the email or the link name itself in the utm_content parameter so that there are a lot of different Google Analytics UTM campaign parameter values within a single email?
Do you think this could cause a problem with your analytics data? It sure does! Especially in a long, high engaging email newsletter like Houzz’s Updates where the user is likely to click multiple links.
We’ll help you understand the implications of this issue, and provide a custom email campaign tracking solution so that you don’t have to sacrifice important granular data. Plus, make it easier for you to take action on your email data!Read More
Instead of focusing on business questions, people tend to enter a state of over-thinking and over-analyzing a situation so that a decision or action is never taken. This is known as analysis paralysis.
In this article we present an easy to follow 6 step framework to overcome this increasingly common problem with a structured analytical approach and the incredible data visualization tool – Tableau. This will empower you to generate a solid ROAI (Return On Analytics Investment) by improving your ability to take action on Google Analytics data. Gold star and a raise for you!Read More
As a Paid Search Marketing Strategist at Blast, I was thrilled to attend MECLABS Web Optimization Summit held in NYC in late May. It was awesome to share and learn from so many like-minded marketing optimization industry leaders.
At Blast, we are a goal and data driven group. As such, we’ve developed frameworks that allow us to rapidly optimize and improve performance, producing the greatest gains for our clients. In this article we are sharing straightforward tips on how we have learned to create measurably better paid search ads. In fact, you’ll find ad examples and an easy-to-use PPC Ad Copy Writing Template that will help you write better PPC text ads.Read More
Continuing on from part one in this four part blog series on Google Analytics Enhanced Ecommerce reports, where I discuss the new Ecommerce Overview report. I am now taking a first look at the Shopping Analysis reports.
First up, is the Shopping Behavior Analysis report, followed by a review of the Checkout Behavior Analysis report.
Spoiler alert…there is a valuable surprise that we uncover in the Shopping Behavior Report which simplifies creating custom ecommerce segments.Read More
New, enhanced ecommerce reports in Google Analytics empower ecommerce retailers!
For those of you ecommerce retailers who’ve previously been hesitant about Google’s commitment to more in-depth ecommerce reporting, you are about to have a serious increase in new reporting data to crunch and optimize your ecommerce funnel. Specifically, online retailers can now analyze shopping behavior, marketing campaign impact, internal promotion influence, sales by affiliate, coupon code redemption, refund activity, merchandising/product mix, and import product metadata to enrich your analysis.
We had the opportunity to work with a large ecommerce retailer to put these new features into action during Google’s confidential beta release period. Read on to see ecommerce report examples from a real implementation, and stay tuned for three more parts in this enhanced ecommerce blog post series.Read More
Sooner or later, you’re going to want to know how deep users scroll on a page.
Wouldn’t it be great if you could track vertical scroll percentage of page and view it easily in Google Analytics? Good news…in this blog post we’ll educate you on the virtues of tracking scroll depth, show you how to setup scroll tracking, create custom scroll tracking reports, create custom segments for actionable analysis, and most importantly, we’ll give you the code.Read More
A client of ours, Alibris, that runs a significant volume of email campaigns recently came to Blast Analytics & Marketing looking for a solution to their affiliate reporting challenge. Being a company with tens of thousands of affiliate sellers, their email campaigns routinely get tagged with an encoded source code to mask the affiliate’s real name. This blog post shows how Google Analytics’ Dimension Widening paved the way to construction of a custom report where the analyst could see the actual name of the affiliate and not have to manually look up an encoded source code in a large table.
(Keep in mind, that this dimension widening solution can be applied to a wide variety of similar reporting challenges and is not just for this specific affiliate use case.)Read More
While the majority of sites may use Google Tag Management to insert marketing tag code via the default Google Tag Manager templates it provides — some of us make heavy use of the Custom HTML tag.
The Custom HTML tag poses a major risk since the custom code inserted could potentially break your site’s functionality.
Let us ease your mind…there is nothing to worry about. We have four helpful tips to bring your risk down to near zero.Read More
For those of you who are using Google Analytics Standard on a website that receives over 500,000 visits a month, you are likely hitting a frustrating obstacle in your analysis; sampled data.
Want to make good business decisions? You need data you can trust. You can’t trust sampled data.
While you evaluate upgrading to Google Analytics Premium; what can you do about sampling? This post describes a new solution that will help you easily obtain unsampled data from Google Analytics.Read More
Let’s face it, we’re visual creatures. We’d much rather read and interpret visual data than have to dive into a numbers-packed spreadsheet. This goes double for time-crunched executives. How many times have you presented a data table to management, and not received the response you’re looking for?
Data Tables like this can be rich in insight but are often dull and difficult to understand. They require interpretation and patient explanation.
Bottom line: Presentation matters. What you need is truly awesome data visualization that’s easy to understand, great to look at and rich with actionable insight. Check out these four SEO Data Visualization report examples that we share the strategy behind and that you can download and edit for your own use.Read More
Are you looking for ideas on advanced segments, dashboards, and custom reports? Wouldn’t it be great if you could quickly import pre-built solutions from the Google Analytics community? Check out latest release of Google Analytics Solutions Gallery!
Good news! Google has come to the aid of those looking for an easy way to add pre-configured dashboards, segments and custom reports to their Google Analytics account. The ‘Google Analytics – Solutions Gallery’ provides a centralized resource for user submitted solutions that address a variety of business needs. Over time we see this growing into an invaluable hub of resources for users looking to strengthen their understanding of their data.Read More
With great new products like SmartThings intelligent device sensors coming out, we’re inspired to do some cool offline tracking tests using Google’s Universal Analytics robust Measurement Protocol. To get inspired yourself by the offline tracking possibilities, read this funny story of how we coupled Google Universal Analytics’ with SmartThings devices to track offline activity within our office and have it reported inside Google Analytics real-time event reports.Read More
I was happy to attend the very first Data Driven Conference 2013 (DDC2013), hosted by Mixpanel. DDC 2013 brought together some of the smartest data-driven people in technology for an afternoon of unscripted conversations on how the data driven approach is impacting all aspects of business from product development and design, to marketing and customer communications.
Overall, the theme of DDC was centered around the idea that industries need to break away from how they traditionally treat data. Read on for the 7 important ‘chunks’ of information that I took away from the conference, including thoughts on data collection challenges and a collection of solid Big Data analytics tips.Read More
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