It has been almost 2 years since we published our wildly popular post, “How to Track Downloads in Google Analytics.” Since Google Analytics does not track file downloads or other outbound link clicks automatically, we saw an opportunity to provide this code to the community. In our original post we provided some explanations and code examples for tracking file downloads in Google Analytics using event tracking.

We decided to revisit our original post and provide a valuable code update that improves performance, makes tracking downloads more manageable and easier to extend.

Google recently announced Enhanced Campaigns, which is the biggest change to come to Adwords in a long time. Google Adwords Enhanced Campaigns is the latest attempt for Google to capitalize on the increasing shift toward mobile use. To help demystify the new updates, we have outlined the most important enhancements and provided guidance on the actions you need to take.

Multi-currency ecommerce tracking support in Google Analytics has finally arrived!

If your website supports multiple currencies during checkout and that data is going into a single Google Analytics profile, then you likely are aware of how important this feature is. Through a simple code change, which we explain how to implement, you can now indicate the currency code of what you are sending and Google Analytics will use the daily exchange rate from the prior day to convert the currency to the master currency you’ve defined in the profile settings.

Read the post to learn all the benefits and how to implement multiple currency shopping cart tracking.

Need help remembering why Adwords clicks and Analytics visits don’t match, or what the difference is between metrics and dimensions? Download our simple reference guide to help you pass the GAIQ test and help you remember key concepts of Google Analytics.

While Google has made big leaps in SoLoMo (Social Local Mobile) with the creation of Google+ Local, we have found their new policies have been detrimental to the Health Care Industry.

Google+ Local listing policies are preventing the ability to provide direct and accurate access to health care contact information. As a hospital Director at CPMC stated, “Wrong or inaccessible contact information does not just create a bad user experience, it has the potential of jeopardizing patient safety and compromising patient care.”

Rather than Google adjust their policy to accommodate real-life situations, apparently they would rather have brick and mortar facilities make expensive and irrational changes to the way they operate, in order to fit into the arbitrary standard they’ve created.

Did you know that the default Google search settings filter the results so one domain doesn’t dominate?

The cool thing is this can be turned off and the unfiltered view becomes a powerful SEO research tool. The unfiltered view allows you to evaluate the relative strength of each listing, what tactics are being utilized and most importantly how much effort and what type of tactics will be needed to move your listing up in the rankings.