How to Use Dimension Widening to Improve Affiliate Reporting

How to Use Dimension Widening to Improve Affiliate Reporting

February 27, 2014

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A client of ours, Alibris, that runs a significant volume of email campaigns recently came to Blast Analytics & Marketing looking for a solution to their affiliate reporting challenge. Being a company with tens of thousands of affiliate sellers, their email campaigns routinely get tagged with an encoded source code to mask the affiliate’s real name. This blog post shows how Google Analytics’ Dimension Widening paved the way to construction of a custom report where the analyst could see the actual name of the affiliate and not have to manually look up an encoded source code in a large table.

(Keep in mind, that this dimension widening solution can be applied to a wide variety of similar reporting challenges and is not just for this specific affiliate use case.)

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4 Helpful Tips to Avoid Risk with Google Tag Manager

4 Helpful Tips to Avoid Risk with Google Tag Manager

November 25, 2013

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While the majority of sites may use Google Tag Management to insert marketing tag code via the default Google Tag Manager templates it provides — some of us make heavy use of the Custom HTML tag.

The Custom HTML tag poses a major risk since the custom code inserted could potentially break your site’s functionality.

Let us ease your mind…there is nothing to worry about. We have four helpful tips to bring your risk down to near zero.

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How to get Unsampled Data from Google Analytics

How to get Unsampled Data from Google Analytics

November 17, 2013

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For those of you who are using Google Analytics Standard on a website that receives over 500,000 visits a month, you are likely hitting a frustrating obstacle in your analysis; sampled data.

Want to make good business decisions? You need data you can trust. You can’t trust sampled data.

While you evaluate upgrading to Google Analytics Premium; what can you do about sampling? This post describes a new solution that will help you easily obtain unsampled data from Google Analytics.

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How To Create Awesome SEO Data Visualization with Tableau

How To Create Awesome SEO Data Visualization with Tableau

October 21, 2013

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Let’s face it, we’re visual creatures. We’d much rather read and interpret visual data than have to dive into a numbers-packed spreadsheet. This goes double for time-crunched executives. How many times have you presented a data table to management, and not received the response you’re looking for?

Data Tables like this can be rich in insight but are often dull and difficult to understand. They require interpretation and patient explanation.

Bottom line: Presentation matters. What you need is truly awesome data visualization that’s easy to understand, great to look at and rich with actionable insight. Check out these four SEO Data Visualization report examples that we share the strategy behind and that you can download and edit for your own use.

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New Crowdsourced Google Analytics Solutions Gallery Gives You Quick, Easy Insight

New Crowdsourced Google Analytics Solutions Gallery Gives You Quick, Easy Insight

October 8, 2013

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Are you looking for ideas on advanced segments, dashboards, and custom reports? Wouldn’t it be great if you could quickly import pre-built solutions from the Google Analytics community? Check out latest release of Google Analytics Solutions Gallery!

Good news! Google has come to the aid of those looking for an easy way to add pre-configured dashboards, segments and custom reports to their Google Analytics account. The ‘Google Analytics – Solutions Gallery’ provides a centralized resource for user submitted solutions that address a variety of business needs. Over time we see this growing into an invaluable hub of resources for users looking to strengthen their understanding of their data.

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September 13, 2013

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How to Use the Universal Analytics Measurement Protocol to Integrate with SmartThings

With great new products like SmartThings intelligent device sensors coming out, we’re inspired to do some cool offline tracking tests using Google’s Universal Analytics robust Measurement Protocol. To get inspired yourself by the offline tracking possibilities, read this funny story of how we coupled Google Universal Analytics’ with SmartThings devices to track offline activity within our office and have it reported inside Google Analytics real-time event reports.

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September 9, 2013

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7 Key Takeaways from the Data Driven Conference (DDC) 2013

I was happy to attend the very first Data Driven Conference 2013 (DDC2013), hosted by Mixpanel. DDC 2013 brought together some of the smartest data-driven people in technology for an afternoon of unscripted conversations on how the data driven approach is impacting all aspects of business from product development and design, to marketing and customer communications.

Overall, the theme of DDC was centered around the idea that industries need to break away from how they traditionally treat data. Read on for the 7 important ‘chunks’ of information that I took away from the conference, including thoughts on data collection challenges and a collection of solid Big Data analytics tips.

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September 4, 2013

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How to Track Downloads & Outbound Links in Universal Analytics

By default Google Analytics does not track file downloads, email, telephone or other outbound link clicks automatically. We developed dynamic outbound link / download tracking code a couple years ago to address this and due to the popularity, we revisit it from time to time as the Google Analytics platform evolves. The latest evolution addresses the new Universal Analytics syntax, which includes a feature that leverages the new hit callback functionality.

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August 25, 2013

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In-Store (Offline) Tracking with Google’s Universal Analytics

Can you imagine counting the in-store purchase as part of a more complete conversion path from campaign, to landing page, to intermediate conversion steps, to online, AND now, to offline transaction? We now have the ability to help you send offline activities occurring in brick and mortar stores to Google Analytics using Universal Analytics.

This new type of tracking offline conversions can allow you to measure the success of your offline coupons, identify how people that bought in-store found your website, and much more. In this post, Paul shares a hypothetical scenario of using Universal Analytics to track offline conversions; specifically, a sale made at a brick and mortar store. Read on to explore how to bring this new offline sales data into your analytics!

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July 16, 2013

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Using Google Universal Analytics with PhoneGap Apps

We come across unique tracking issues all of the time at Blast. These range from advanced widget/tool tracking to very detailed data collection for inline listings on a website. Our technical team has encountered many unique situations and we absolutely love the challenge when we take on work that pushes the limits of Google Analytics and we are able to build a solution that provides value to our clients. Read on to learn about one such unique request that we recently received. We provided a solution for getting mobile application tracking on the PhoneGap framework to work correctly in Universal Analytics.

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July 10, 2013

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89 Inbound Marketing Tactics from Mozcon 2013 Day 3

MozCon 2013 is in the books and day 3 brought everything to a close in fitting fashion. From what to test in social marketing to how to improve the culture of your workplace, read on to find it all in the 100 inbound marketing tactics listed below.

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July 9, 2013

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133 Digital Marketing Ideas from MozCon 2013 Day 2

Listening to all of the digital marketing ideas on Day 2 of MozCon 2013 I came to the realization that I love my job. Now, this isn’t a new revelation, I frequently think about that. But, it’s still nice to be in an environment that reminds me of just how cool it is.

Read on for 133 digital marketing ideas and to see why digital marketing is so cool.

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July 9, 2013

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How to Fully Track the Print Page Action with Google Analytics

Have you ever wondered if people are printing pages from your website?

Wonder no more…as we have provided a solution to track all the methods people use to print a page on your website. We will show you how to capture this data whether they click on your pretty print button, right click and choose print from the right click menu, use keyboard shortcuts ‘Ctrl+P’ (Windows) or ‘Cmd+P’ (Mac), or use the File > Print menu. If you use Google Analytics, read this post to learn how you can track how many people are printing your website pages.

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July 8, 2013

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101 SEO Tips from MozCon 2013 Day 1

The time has come for this year’s top SEO conference MozCon. Three days of world-class speakers sharing their newest ideas, products and strategies for all things SEO and digital marketing. Rand Fishkin knows how to throw a conference and true to form, this year’s is bigger and better than ever before.

I’ve wrapped up the day 1 goodies and put them all together in this list of 101 SEO tips. Read on to see the latest ideas from some of the best in the industry.

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July 2, 2013

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Get the Complete Story with Big Data Analytics

YES, Big Data is an OVERUSED BUZZWORD but there is truly real value to be had even by small organizations. Big data helps you see the complete story by aggregating data from different sources like web analytics, social, customer and location data. Big Data Analytics is getting easier, less expensive, and more likely to accelerate business understanding then ever before.

Give us 5 minutes of your time to read this primer on Big Data, and you will take away a clearer understanding of Big Data, learn what the benefits are, and be introduced to two entry level solutions that allow the smallest of organizations to get their feet wet with minimal risk and cost.

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May 21, 2013

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Universal Analytics – Now Properly Namespaced

Google’s new Universal Analytics platform has a lot of great features. We wrote about quite a few of the features in our last post about Yellow Pages NZ moving to Universal Analytics. Also, there are many great posts by Justin Cutroni that do a fantastic job of explaining the benefits.

One feature has flown under the radar and hasn’t been talked about as much: the ability to properly namespace. This is partially because the audience that would need such a feature is probably smaller than the mass audience that can benefit from the more publicized Google Analytics Universal Analytics features.

This ability drastically changed from the classic version of Google Analytics. Read on to learn why exactly would someone want to do this and how it is useful.

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May 20, 2013

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Yellow Pages Group New Zealand Upgrades to Universal Analytics

The Google Analytics team recently announced the public beta of Universal Analytics. Universal Analytics includes a lot of great features today, with many more planned for the future. It is an exciting change and one that the team here at Blast is continually providing feedback to Google on to help shape it into a great platform.

Read on to learn about how we built an implementation in Universal Analytics that met the demanding business requirements of our client, Yellow Pages NZ.

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