Analytics & Digital Marketing Tips

Optimizely X: PCI Compliance and What It Means for You

Conversion Testing

Optimizely X: PCI Compliance and What It Means for You

Breaking news from the team at Optimizely! As recently announced, Optimizely X now meets the demanding PCI compliance security standards specified by the Payment Card Industry Data Security Standard (PCI DSS). Find out what this means for you and your experimentation program, and how you can use Optimizely X to test your full purchase funnel in ways you’ve never been able to before. Hint: If you previously set aside test plans because of the lack of PCI compliance, now is the time to re-engage!

Read More

June 2, 2017    0 Comments

The Best Revenue Significance Calculator for A/B Testing

Conversion Testing

The Best Revenue Significance Calculator for A/B Testing

The standard online statistical significance calculator is much too simplistic for accurate testing results, especially when calculating revenue per visitor…so we developed our own! Find out why you shouldn’t ignore the revenue per visitor metric, the right way to determine its significance, and how to use our amazing RPV calculator. As a bonus, you’ll even learn how to get unsampled data from a Google Analytics standard account. Yes, anything is possible!

Read More

May 11, 2017    4 Comments

Enterprise Analytics Tool Comparison: Google Analytics 360 vs Adobe Analytics

Analytics, Google Analytics, Adobe Analytics

Enterprise Analytics Tool Comparison: Google Analytics 360 vs Adobe Analytics

Are you wondering if your analytics tools is the right solution for your business? Thinking about switching to a different one? Joe Christopher, Blast’s VP of Analytics, will take you through the steps that are critical in evaluating your existing tool and deciding if a different one is right for you. He also provides an in-depth comparison of two of the most popular enterprise digital analytics platforms on the market today: Adobe Analytics and Google Analytics 360. Keep in mind that the right tool for your company is one that leads to insights, and those insights will enable you to take action.

Read More

April 26, 2017    4 Comments

Adobe Summit 2017: Top 8 Sessions to Watch (Free)

Analytics, Adobe Analytics

Adobe Summit 2017: Top 8 Sessions to Watch (Free)

With over 200 sessions at Adobe Summit 2017, how do you choose which ones to attend? Blast sent 5 teammates to Summit and, after some lively debate, they’ve compiled their Top 8 Sessions to watch. With a quick recap and a link to the session recordings, you can enjoy them over and over again. By the end of this blog post you’ll feel like you were at Summit – hope to see you there next year!

Read More

April 12, 2017    0 Comments

Tealium Tag Management Examples: How to Build a Custom Tag

Analytics, Tag Management

Tealium Tag Management Examples: How to Build a Custom Tag

When you need a tag template that doesn’t currently exist in Tealium iQ, you can adapt one of 3 customizable tags: the Custom Pixel tag, the Generic tag, and the Custom Container tag. One of our analytics implementation experts explains each, plus gives step-by-step instructions for implementing a Custom Container tag. Once you learn the basics, you can edit the template of any tag found in Tealium’s Tag Marketplace! As you become more comfortable with template editing, a whole new level of tag management opens up that allows you to use Tealium to do your bidding.

Read More

March 27, 2017    0 Comments

A/B Testing for the Greater Good of Your Business

Conversion Testing

A/B Testing for the Greater Good of Your Business

It’s tempting to quickly claim a victory for a winning test variation, but that doesn’t always serve the bigger picture. Understanding why you get certain test results and incorporating those insights with existing knowledge allows your team to make an informed business decision. This A/B test case study article explains how we helped Quicken make the right decision just before their busiest retail season.

Read More

March 17, 2017    0 Comments

Problem with Site Speed Accuracy in Google Analytics

Google Analytics

Problem with Site Speed Accuracy in Google Analytics

The Site Speed report in Google Analytics may give you the wrong idea. Find out why this data can be misleading, why it matters, and solutions for getting the real story behind what your data is telling you. Learning how to read the data in this report empowers you to make huge improvements that benefit your business.

Read More

February 6, 2017    2 Comments

10 Reasons to Adopt Adobe Analytics Analysis Workspace

Analytics, Adobe Analytics

10 Reasons to Adopt Adobe Analytics Analysis Workspace

With the most recent updates to Analysis Workspace, Adobe has made it clear that this is the future of their analytics platform. As the industry evolves, those working in it have continued to mature to a point where they are no longer asking just the “what” questions of their data, but also the “why” and “how” and “what next” questions. A senior marketing analyst explains why his New Year’s resolution is to leave Reports & Analytics behind and describes ten ways that Analysis Workspace can solve problems, save time, and foster world peace.

Read More

January 19, 2017    1 Comment

4 KPIs that Can Make (or Break) Your SaaS Business

Analytics

4 KPIs that Can Make (or Break) Your SaaS Business

We’ll provide a detailed look at the 4 KPIs that both executive and marketing leadership must focus on in order to manage a successful SaaS business. Find out which are the four most important KPIs, why they matter, how to calculate them, how to leverage them to maximize business value, and check out some dashboard examples.

Read More

January 5, 2017    0 Comments

Top 7 Google Analytics Feature Suggestions: Holiday Wish List

Google Analytics

Top 7 Google Analytics Feature Suggestions: Holiday Wish List

As the year winds down, and we reflect back, we’re grateful for all of the Google Analytics improvements that have happened in 2016. However, it wouldn’t be the holidays without a wish list! In this post our VP, Analytics, Joe Christopher, reviews his Top 7 wish list for future Google Analytics features. Let us know if you agree, and if you have any additions. Happy Holidays!

Read More

December 13, 2016    5 Comments

Tableau Conference 2016: Top 10 Future Features

Data Visualization

Tableau Conference 2016: Top 10 Future Features

Many new features were announced at Tableau Conference 2016. Get the inside scoop from one of our resident data visualization and dashboard experts who will provide an overview of his favorite Top 10 new features, and how you can use those features to enhance your visualizations. By the end of this post you’ll be dying to get your hands on the latest and greatest from Tableau.

Read More

November 30, 2016    0 Comments

3 Problems Solved by Adobe Analytics Calculated Metrics

Adobe Analytics

3 Problems Solved by Adobe Analytics Calculated Metrics

Combining the freedom of Analysis Workspace with the power of segmentation, calculated metrics are now one of the most powerful features available in Adobe Analytics.

In this post, Brad shares his expert guidance on how to create calculated metrics that enable complete, deep analysis. He will walk you three hypothetical situations to give you examples of common data analysis problems and how to creatively solve them using the calculated metrics builder.

Read More

November 3, 2016    5 Comments

Tealium iQ: Data Privacy as a Differentiator

Analytics

Tealium iQ: Data Privacy as a Differentiator

A vast majority of Americans believe that data privacy is important, but few believe they have control over their own privacy settings. This presents companies with an opportunity to stand out by taking their customers’ security concerns seriously. Read how we partnered with Healthcare.gov. to do just that.

Read More

October 12, 2016    0 Comments

How Optimizely Personalization Works & Why You Need a Team

Analytics

How Optimizely Personalization Works & Why You Need a Team

Optimizely’s new Personalization tool may be a digital marketer’s dream come true. Imagine customizing each user’s encounter with your site, increasing the likelihood that they will complete a sale, sign up for your mailing list, or take any other action you want them to. Targeted, relevant content will be delivered to each customer profile in anticipation of his or her needs, in real-time. An experienced analytics consultant explains how to take full advantage of this remarkable product.

Read More

September 12, 2016    1 Comment

Stop Keyword Expansion to Grow AdWords Revenues 280%

Paid Search

Stop Keyword Expansion to Grow AdWords Revenues 280%

Smart application of the 80/20 rule will keep your Google AdWords’ keyword lists focused and profitable. Get PPC tips from our Director of Paid Search on how to successfully apply Pareto’s Principle to account management, keyword expansion, and keyword optimization. Learn how to find the keywords that will work hard for you, and spend less time chasing new ones. Plus, she shares a case study on how revenues were increased more than 280% for a client using these superior account/keyword optimization methods!

Read More

August 31, 2016    0 Comments

Living in a Google Analytics Suite World

Analytics, Google Analytics

Living in a Google Analytics Suite World

Google’s 360 Suite tools are all about understanding customer behavior, taking action on that data, and evolving your business. But are they the best solutions for your specific needs? The answer depends on your analytics maturity. Joe Christopher digs deeper into the benefits and potential drawbacks of investing in the suite, and offers examples of alternatives.

Read More

August 15, 2016    0 Comments

Tealium: Customer Data (Action) Platform

Analytics

Tealium: Customer Data (Action) Platform

Many tag management vendors are starting the shift towards building customer data platforms — a collection of data used to build unified customer profiles that can then be shared with other marketing tools.

Our VP of Analytics explains how Tealium enables you to take action on your data with the three tools within its customer data platform: Tealium iQ, AudienceStream, and DataAccess. Find out how to use them for maximum positive impact on your business.

Read More

July 28, 2016    2 Comments

Deeper Attribution Modeling with Adobe Analytics

Adobe Analytics

Deeper Attribution Modeling with Adobe Analytics

Adobe Analytics users are probably familiar with first touch and last touch attribution models, but we find that many aren’t clear on the advantages and disadvantages of other attribution models. In this deep dive post from one of our Certified Adobe Analytics Analysts, we’ll show you how to get more valuable insights from your Marketing Channels reports. Get actionable tips on how to leverage other attribution models to optimally allocate credit to marketing channels and more effectively analyze customer conversion paths to help you meet your ultimate goal of optimizing your marketing investments.

Read More

July 18, 2016    13 Comments

How RFM Analysis Boosts Sales

Analytics

How RFM Analysis Boosts Sales

As your business grows, you can drastically improve your marketing performance by segmenting your customers. Learn how to create data-driven campaigns that are more relevant to your various customers, ultimately increasing response rates and sales. Includes a simple step-by-step RFM analysis example, plus easy-to-follow checklist to take your email marketing to the next level.

Read More

July 6, 2016    0 Comments

Google Optimize 360 vs. Optimizely: A Testing Royal Rumble

Analytics

Google Optimize 360 vs. Optimizely: A Testing Royal Rumble

Google’s latest testing technology was built to rival its main competitors. Optimize 360 gives your business the opportunity to move away from the one-size-fits-all approach and instead leverage your key findings from Analytics 360 to customize your website for your various audience segments.

Read More

June 29, 2016    2 Comments

 

Analytics Blog

We're here to help with tips and insight on the following topics:

Subscribe to RSS


Optimize your website and marketing campaigns

Get a constant flow of Google Analytics help and digital marketing tips, case studies and more from Google Certified Partner Blast Analytics & Marketing.




Connect with Blast Analytics & Marketing