Analytics & Digital Marketing Tips

Adobe Summit 2018 Highlights

Adobe Analytics

Adobe Summit 2018 Highlights

Brad Millet, Senior Analytics Strategist, provides a quick recap of top Adobe Analytics takeaways from the 2018 Adobe Summit sessions. In case you unable to attend, Brad shares the “Best Of” Summit plus a few honorable mentions.

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April 21, 2018    0 Comments

Implementing ETL Process Steps (to Import Google Analytics into Data Warehouse)

Google Analytics, Data Management

Implementing ETL Process Steps (to Import Google Analytics into Data Warehouse)

In the second installment of this ETL process blog post series, Nick Mannon will share a detailed ETL example using Google Analytics data. Specifically, he will show you how to create the data model, the database, develop the ETL, and test/implement. Ultimately, giving you the ability to setup a data warehouse that best fits your needs and data.

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April 7, 2018    0 Comments

2018 Women In Analytics Conference Recap

Analytics

2018 Women In Analytics Conference Recap

Mai Alowaish attended the Women in Analytics 2018 conference and was inspired to make her mark by this years speakers. In this post, she shares her experience with us, outlining how each session helped her revisit, refine, and define her career path.

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April 3, 2018    0 Comments

Defining ETL Process Steps (to import Google Analytics into Data Warehouse)

Google Analytics, Data Management

Defining ETL Process Steps (to import Google Analytics into Data Warehouse)

ETL stands for Extract, Transform and Load, but what does that really mean? In part one of this two part series, Nick Mannon uses Google Analytics as the data source, and he provides a simple explanation of the strategy behind an ETL process, teaching you how to create an ETL infrastructure and define ETL Data Requirements. These two steps are essential in successfully transforming, enhancing, and cleaning your data. Keep an eye out for part two next week where he dives into ETL implementation!

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March 27, 2018    0 Comments

Supermetrics for Google Analytics Elevates Your Analysis

Google Analytics

Supermetrics for Google Analytics Elevates Your Analysis

It’s a bird…It’s a plane…It’s Supermetrics! If you haven’t used Supermetrics before, you’ll want to after reading this blog post. Lara Fisher, Senior Analytics Strategist, teaches you five great ways how you can use Supermetrics for Google Analytics to elevate your analysis.

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March 15, 2018    1 Comment

Women In Analytics Excellence at RampUp 2018

Analytics

Women In Analytics Excellence at RampUp 2018

Along with other team members, Kayden Kelly attended RampUp 2018 and was mightily impressed by some of the inspiring and well-prepared speakers. As he sat down to summarize his experience, it dawned on him that all the best speakers had been women — and that today is International Women’s Day! We couldn’t pass up another chance to celebrate our love for diversity in the industry.

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March 8, 2018    1 Comment

Caution: Your RPV Statistical Significance Test Calculator is Misleading

Conversion Testing

Caution: Your RPV Statistical Significance Test Calculator is Misleading

Statistical significance calculations are critical, and using the right testing calculator is imperative to ensure your business is making the right decisions. There is a real danger in trying to assume that revenue behaves like other standard metrics. Especially if you are an online retailer that uses RPV as your primary testing KPI. In this post, you’ll learn the difference in testing calculator methodologies and find out why non-parametric testing is a must when testing revenue metrics.

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March 1, 2018    0 Comments

5 Actionable Steps to GDPR Compliance with Google Analytics

Analytics, Google Analytics

5 Actionable Steps to GDPR Compliance with Google Analytics

If your organization uses Google Analytics and is struggling to understand and become GDPR compliant, then this blog post is for you! Joe Christopher provides valuable tips on how you can achieve GDPR compliance when using Google Analytics.

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February 16, 2018    28 Comments

Avoid Penalties and Build Trust by Becoming GDPR Compliant

Analytics, Data Management

Avoid Penalties and Build Trust by Becoming GDPR Compliant

What is GDPR and why does it matter? The deadline is coming fast (May 25, 2018) and most are not prepared and are at risk of huge penalties and brand damage. If it isn’t a top priority to become GDPR compliant, it should be. Odds are that you are overwhelmed like many are, and if you are looking for a simple explanation of GDPR that you can finally wrap your head around…you’ve come to the right place!

Turn GDPR from a threat into an opportunity for your brand to stand out and build trust with your audience (customers).

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February 9, 2018    3 Comments

Repair Your Data in Google Analytics 360 with Query Time Processing

Google Analytics

Repair Your Data in Google Analytics 360 with Query Time Processing

Have no fear! Query Time Processing to the data rescue is here! Google Analytics saves the day again, by providing you with a way to repair and enrich your data. Paul Lear, one of our analytics consultants, shows you how to transform your data, step-by-step using Google Analytics 360 Query Time Custom Data Import.

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February 1, 2018    0 Comments

Start your Self-Service Digital Analytics Transformation

Analytics

Start your Self-Service Digital Analytics Transformation

Not sure how to get started with self-service analytics, how to implement it, or possibly even what it is? Now is the chance to learn! In this blog article, Joe Christopher will teach you what it is, what the benefits are to your organization, some common mistakes made using popular tools, a few self-service methods, and the steps for properly implementing self-service analytics.

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January 24, 2018    0 Comments

Meet Tableau’s New ETL Tool: Project Maestro

Data Management, Data Visualization

Meet Tableau’s New ETL Tool: Project Maestro

We love Tableau for putting data, analysis, visualizations and dashboards into the hands of anyone. Now we love them even more for developing Project Maestro, giving everyone the ability to perform ETL! Nick Mannon, data management and visualization consultant, reviews what Project Maestro is, and how you can use it to easily extract, transform, and load your data. This will ensure accurate and clean data so you can spend less time manipulating it, and more time analyzing it!

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January 14, 2018    0 Comments

Top 5 Reasons Why Executives Love Domo

Data Visualization

Top 5 Reasons Why Executives Love Domo

As a Domo Consulting partner, we’ve seen an increase in executives reaching out to us to get their hands on this fast growing BI technology. In this blog post, Greg Armstrong, Blast’s Senior Business Analyst, outlines his top 5 reasons why executives love Domo, and why you should too!

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November 27, 2017    0 Comments

Implementing an Abandoned Cart Campaign Using Tealium AudienceStream & Responsys

Analytics

Implementing an Abandoned Cart Campaign Using Tealium AudienceStream & Responsys

A powerful real-time customer segmentation and action engine, Tealium’s AudienceStream is a marketer’s ideal mechanism for taking action on the data collected about your customers. In this post, analytics consultant, Paul Lear, puts AudienceStream and its 3rd party connectors to the test, implementing an abandoned cart campaign utilizing Responsys to send the emails. Learn how to make it happen!

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November 26, 2017    0 Comments

Don’t be Misled by Sessions in Google Analytics Custom Reports

Google Analytics

Don’t be Misled by Sessions in Google Analytics Custom Reports

Have you ever created a report in Google Analytics only to feel that something just isn’t quite right with your data? You’re not the only one! In this blog post, Alex Molineux goes in-depth on some common mistakes made while using the Sessions Metric, as well as a few other dimensions and metrics, that can lead to misleading data and analysis. He’ll also teach you how to fix and/or avoid this problem altogether. Happy reporting!

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November 8, 2017    0 Comments

Validate 2017: Top 6 Data Governance Takeaways

Data Management

Validate 2017: Top 6 Data Governance Takeaways

Up until now, data governance hasn’t received a lot of attention, especially within digital analytics, but that’s changing. Data-driven decision making is driving the focus on data governance to ensure business decisions are based on accurate data.

Hear our Top 6 takeaways from Validate 2017 — the recent ObservePoint conference in Park City, Utah. These tips and takeaways are straight from analytics industry experts and include insights regarding the future of data, how to break down barriers between Marketing and IT, whether or not you should add a Chief Data Officer (CDO) to your organization, and more.

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October 16, 2017    0 Comments

Supporting Women in Analytics and Marketing

Analytics

Supporting Women in Analytics and Marketing

Supporting women in analytics and marketing should be implicit, yet we still operate in a global business environment where not everyone is treated equally.

There are many capable, successful women in analytics and marketing, within Blast as well as client and partner organizations. These women are critical resources to the industry’s growth, as well as its long-term sustainability.

See how Blast is using our industry leadership to raise awareness of the topic and encouraging others to do the same. You’ll also be able to read interviews with female Blast team members to hear their thoughts on what else the industry can do to help, and some advice for women looking to join the field of analytics and marketing.

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September 25, 2017    2 Comments

Mining Customer Journey Insights from Adobe Analytics

Analytics, Adobe Analytics

Mining Customer Journey Insights from Adobe Analytics

Stop asking general questions. Become more proactive with customer journey analysis reports.

Every business has a unique customer journey, which probably spans devices and crosses both online and offline channels. Trying to make sense of all the data might leave you with analysis paralysis caused by having too many analytics reports, or wondering how to best slice your simple “visits” report to yield valuable insights. Using the flexibility of Adobe Analysis Workspace, segmentation, and calculated metrics, we can cure both of these issues with customer journey reporting. Adobe Analytics Idol finalist Brad Millett gives instructions for turning out a single, clear report on customer journeys that are specific to your business.

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September 6, 2017    1 Comment

Optimizely X vs Classic: Top 8 Reasons to Upgrade

Conversion Testing

Optimizely X vs Classic: Top 8 Reasons to Upgrade

Optimizely has built on the foundations laid by their original A/B testing tool and added a whole suite of products to create Optimizely X. The new platform is ready to grow with your testing program, enabling you to broaden the types of tests you can run and support personalized content. The updates are designed to help companies make better business decisions, rather than simply getting a winning test. Read about the new features and how they compare to Optimizely Classic to find out why we strongly recommend optimizers and testers start using it as soon as they can.

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August 24, 2017    0 Comments

Data Visualization Techniques: Adopt an Agile Process

Data Visualization

Data Visualization Techniques: Adopt an Agile Process

Playing with a new data visualization tool is fun and exciting at first, but at some point you might want to use it more efficiently. And adding visual analysis to your regular business practices is a worthy effort that can be overwhelming if you don’t have a plan. Find out how to follow our nimble process, called the Cycle of Visual Analytics. By focusing on only a few questions, iterating and learning as you go, you can expect faster, more relevant results.

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July 31, 2017    0 Comments

 

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