Analytics and Search Marketing Tips

Don’t be Misled by Sessions in Google Analytics Custom Reports

Google Analytics

Don’t be Misled by Sessions in Google Analytics Custom Reports

Have you ever created a report in Google Analytics only to feel that something just isn’t quite right with your data? You’re not the only one! In this blog post, Alex Molineux goes in-depth on some common mistakes made while using the Sessions Metric, as well as a few other dimensions and metrics, that can lead to misleading data and analysis. He’ll also teach you how to fix and/or avoid this problem altogether. Happy reporting!

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November 8, 2017    0 Comments

Validate 2017: Top 6 Data Governance Takeaways

Data Management

Validate 2017: Top 6 Data Governance Takeaways

Up until now, data governance hasn’t received a lot of attention, especially within digital analytics, but that’s changing. Data-driven decision making is driving the focus on data governance to ensure business decisions are based on accurate data.

Hear our Top 6 takeaways from Validate 2017 — the recent ObservePoint conference in Park City, Utah. These tips and takeaways are straight from analytics industry experts and include insights regarding the future of data, how to break down barriers between Marketing and IT, whether or not you should add a Chief Data Officer (CDO) to your organization, and more.

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October 16, 2017    0 Comments

Supporting Women in Analytics and Marketing

Analytics

Supporting Women in Analytics and Marketing

Supporting women in analytics and marketing should be implicit, yet we still operate in a global business environment where not everyone is treated equally.

There are many capable, successful women in analytics and marketing, within Blast as well as client and partner organizations. These women are critical resources to the industry’s growth, as well as its long-term sustainability.

See how Blast is using our industry leadership to raise awareness of the topic and encouraging others to do the same. You’ll also be able to read interviews with female Blast team members to hear their thoughts on what else the industry can do to help, and some advice for women looking to join the field of analytics and marketing.

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September 25, 2017    1 Comment

Mining Customer Journey Insights from Adobe Analytics

Analytics, Adobe Analytics

Mining Customer Journey Insights from Adobe Analytics

Stop asking general questions. Become more proactive with customer journey analysis reports.

Every business has a unique customer journey, which probably spans devices and crosses both online and offline channels. Trying to make sense of all the data might leave you with analysis paralysis caused by having too many analytics reports, or wondering how to best slice your simple “visits” report to yield valuable insights. Using the flexibility of Adobe Analysis Workspace, segmentation, and calculated metrics, we can cure both of these issues with customer journey reporting. Adobe Analytics Idol finalist Brad Millett gives instructions for turning out a single, clear report on customer journeys that are specific to your business.

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September 6, 2017    0 Comments

Optimizely X vs Classic: Top 8 Reasons to Upgrade

Conversion Testing

Optimizely X vs Classic: Top 8 Reasons to Upgrade

Optimizely has built on the foundations laid by their original A/B testing tool and added a whole suite of products to create Optimizely X. The new platform is ready to grow with your testing program, enabling you to broaden the types of tests you can run and support personalized content. The updates are designed to help companies make better business decisions, rather than simply getting a winning test. Read about the new features and how they compare to Optimizely Classic to find out why we strongly recommend optimizers and testers start using it as soon as they can.

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August 24, 2017    0 Comments

Data Visualization Techniques: Adopt an Agile Process

Data Visualization

Data Visualization Techniques: Adopt an Agile Process

Playing with a new data visualization tool is fun and exciting at first, but at some point you might want to use it more efficiently. And adding visual analysis to your regular business practices is a worthy effort that can be overwhelming if you don’t have a plan. Find out how to follow our nimble process, called the Cycle of Visual Analytics. By focusing on only a few questions, iterating and learning as you go, you can expect faster, more relevant results.

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July 31, 2017    0 Comments

Hey! You! Get Onto the Cloud!

Analytics, Data Management

Hey! You! Get Onto the Cloud!

There are many good reasons to manage your data in the cloud to meet IT and business needs. And, when I went to AWS (Amazon Web Services) Summit 2017 in San Francisco, dare I say, it opened my mind to even more reasons for utilizing cloud platforms. The advancements in technology and improvements in services continue to make AWS a compelling solution to meet many requirements.

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July 2, 2017    0 Comments

Optimizely X: PCI Compliance and What It Means for You

Conversion Testing

Optimizely X: PCI Compliance and What It Means for You

Breaking news from the team at Optimizely! As recently announced, Optimizely X now meets the demanding PCI compliance security standards specified by the Payment Card Industry Data Security Standard (PCI DSS). Find out what this means for you and your experimentation program, and how you can use Optimizely X to test your full purchase funnel in ways you’ve never been able to before. Hint: If you previously set aside test plans because of the lack of PCI compliance, now is the time to re-engage!

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June 2, 2017    1 Comment

The Best Revenue Significance Calculator for A/B Testing

Conversion Testing

The Best Revenue Significance Calculator for A/B Testing

The standard online statistical significance calculator is much too simplistic for accurate testing results, especially when calculating revenue per visitor…so we developed our own! Find out why you shouldn’t ignore the revenue per visitor metric, the right way to determine its significance, and how to use our amazing RPV calculator. As a bonus, you’ll even learn how to get unsampled data from a Google Analytics standard account. Yes, anything is possible!

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May 11, 2017    14 Comments

Enterprise Analytics Tool Comparison: Google Analytics 360 vs Adobe Analytics

Analytics, Google Analytics, Adobe Analytics

Enterprise Analytics Tool Comparison: Google Analytics 360 vs Adobe Analytics

Are you wondering if your analytics tools is the right solution for your business? Thinking about switching to a different one? Joe Christopher, Blast’s VP of Analytics, will take you through the steps that are critical in evaluating your existing tool and deciding if a different one is right for you. He also provides an in-depth comparison of two of the most popular enterprise digital analytics platforms on the market today: Adobe Analytics and Google Analytics 360. Keep in mind that the right tool for your company is one that leads to insights, and those insights will enable you to take action.

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April 26, 2017    5 Comments

Adobe Summit 2017: Top 8 Sessions to Watch (Free)

Analytics, Adobe Analytics

Adobe Summit 2017: Top 8 Sessions to Watch (Free)

With over 200 sessions at Adobe Summit 2017, how do you choose which ones to attend? Blast sent 5 teammates to Summit and, after some lively debate, they’ve compiled their Top 8 Sessions to watch. With a quick recap and a link to the session recordings, you can enjoy them over and over again. By the end of this blog post you’ll feel like you were at Summit – hope to see you there next year!

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April 12, 2017    0 Comments

Tealium Tag Management Examples: How to Build a Custom Tag

Analytics, Tag Management

Tealium Tag Management Examples: How to Build a Custom Tag

When you need a tag template that doesn’t currently exist in Tealium iQ, you can adapt one of 3 customizable tags: the Custom Pixel tag, the Generic tag, and the Custom Container tag. One of our analytics implementation experts explains each, plus gives step-by-step instructions for implementing a Custom Container tag. Once you learn the basics, you can edit the template of any tag found in Tealium’s Tag Marketplace! As you become more comfortable with template editing, a whole new level of tag management opens up that allows you to use Tealium to do your bidding.

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March 27, 2017    0 Comments

A/B Testing for the Greater Good of Your Business

Conversion Testing

A/B Testing for the Greater Good of Your Business

It’s tempting to quickly claim a victory for a winning test variation, but that doesn’t always serve the bigger picture. Understanding why you get certain test results and incorporating those insights with existing knowledge allows your team to make an informed business decision. This A/B test case study article explains how we helped Quicken make the right decision just before their busiest retail season.

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March 17, 2017    0 Comments

Problem with Site Speed Accuracy in Google Analytics

Google Analytics

Problem with Site Speed Accuracy in Google Analytics

The Site Speed report in Google Analytics may give you the wrong idea. Find out why this data can be misleading, why it matters, and solutions for getting the real story behind what your data is telling you. Learning how to read the data in this report empowers you to make huge improvements that benefit your business.

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February 6, 2017    2 Comments

10 Reasons to Adopt Adobe Analytics Analysis Workspace

Analytics, Adobe Analytics

10 Reasons to Adopt Adobe Analytics Analysis Workspace

With the most recent updates to Analysis Workspace, Adobe has made it clear that this is the future of their analytics platform. As the industry evolves, those working in it have continued to mature to a point where they are no longer asking just the “what” questions of their data, but also the “why” and “how” and “what next” questions. A senior marketing analyst explains why his New Year’s resolution is to leave Reports & Analytics behind and describes ten ways that Analysis Workspace can solve problems, save time, and foster world peace.

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January 19, 2017    2 Comments

4 KPIs that Can Make (or Break) Your SaaS Business

Analytics

4 KPIs that Can Make (or Break) Your SaaS Business

We’ll provide a detailed look at the 4 KPIs that both executive and marketing leadership must focus on in order to manage a successful SaaS business. Find out which are the four most important KPIs, why they matter, how to calculate them, how to leverage them to maximize business value, and check out some dashboard examples.

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January 5, 2017    0 Comments

Top 7 Google Analytics Feature Suggestions: Holiday Wish List

Google Analytics

Top 7 Google Analytics Feature Suggestions: Holiday Wish List

As the year winds down, and we reflect back, we’re grateful for all of the Google Analytics improvements that have happened in 2016. However, it wouldn’t be the holidays without a wish list! In this post our VP, Analytics, Joe Christopher, reviews his Top 7 wish list for future Google Analytics features. Let us know if you agree, and if you have any additions. Happy Holidays!

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December 13, 2016    5 Comments

Tableau Conference 2016: Top 10 Future Features

Data Visualization

Tableau Conference 2016: Top 10 Future Features

Many new features were announced at Tableau Conference 2016. Get the inside scoop from one of our resident data visualization and dashboard experts who will provide an overview of his favorite Top 10 new features, and how you can use those features to enhance your visualizations. By the end of this post you’ll be dying to get your hands on the latest and greatest from Tableau.

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November 30, 2016    0 Comments

3 Problems Solved by Adobe Analytics Calculated Metrics

Adobe Analytics

3 Problems Solved by Adobe Analytics Calculated Metrics

Combining the freedom of Analysis Workspace with the power of segmentation, calculated metrics are now one of the most powerful features available in Adobe Analytics.

In this post, Brad shares his expert guidance on how to create calculated metrics that enable complete, deep analysis. He will walk you three hypothetical situations to give you examples of common data analysis problems and how to creatively solve them using the calculated metrics builder.

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November 3, 2016    5 Comments

Tealium iQ: Data Privacy as a Differentiator

Analytics

Tealium iQ: Data Privacy as a Differentiator

A vast majority of Americans believe that data privacy is important, but few believe they have control over their own privacy settings. This presents companies with an opportunity to stand out by taking their customers’ security concerns seriously. Read how we partnered with Healthcare.gov. to do just that.

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October 12, 2016    0 Comments

 

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