Many tag management vendors are starting the shift towards building customer data platforms — a collection of data used to build unified customer profiles that can then be shared with other marketing tools.
Our VP of Analytics explains how Tealium enables you to take action on your data with the three tools within its customer data platform: Tealium iQ, AudienceStream, and DataAccess. Find out how to use them for maximum positive impact on your business.Read More
Adobe Analytics users are probably familiar with first touch and last touch attribution models, but we find that many aren’t clear on the advantages and disadvantages of other attribution models. In this deep dive post from one of our Certified Adobe Analytics Analysts, we’ll show you how to get more valuable insights from your Marketing Channels reports. Get actionable tips on how to leverage other attribution models to optimally allocate credit to marketing channels and more effectively analyze customer conversion paths to help you meet your ultimate goal of optimizing your marketing investments.Read More
As your business grows, you can drastically improve your marketing performance by segmenting your customers. Learn how to create data-driven campaigns that are more relevant to your various customers, ultimately increasing response rates and sales. Includes a simple step-by-step RFM analysis example, plus easy-to-follow checklist to take your email marketing to the next level.Read More
Google’s latest testing technology was built to rival its main competitors. Optimize 360 gives your business the opportunity to move away from the one-size-fits-all approach and instead leverage your key findings from Analytics 360 to customize your website for your various audience segments.Read More
Marketo’s latest iteration focuses heavily on new email tools. Get the inside scoop on this Spring 2016 release from one of our resident marketing automation experts who performs a deep dive on the features, benefits and how much easier email templates, editing and reporting has become. By the end of this post you’ll be up and running quicker than a SPAM-bot can fill out your Marketo form.Read More
With the recent announcement of the Google Analytics 360 Suite, we’ve received many questions from our existing Premium and Standard Google Analytics clients, as well as people reaching out who are interested in considering this new enterprise marketing analytics suite of tools.
As with all things in the analytics industry, change is inevitable and most of these changes are positive. Are you curious how the 360 suite can impact your business? In this post we’ll answer the most common questions we’ve heard from our clients, provide our initial review on what you need to know about each of these new 360 tools, and share how they can help evolve your organization.Read More
Data analysts have been waiting a long time for Tableau to add the Holy Grail of functionality, cross database joins. And with Tableau 10 just around the corner, it is on the threshold of arrival. Get ready for a shorter, more simple path to a holistic picture of your data.
Instead of being dependent on IT, you can join data to create reports and visualizations to answer your own questions.Read More
Do you trust your web analytics data?
Whether it has been a week, a month, or a year after your web analytics strategy is implemented, how do you know if the tracking is still accurate?
Most likely you don’t and you are not alone. Data tracking monitoring and data governance in digital analytics is only beginning to gain visibility. Unless you test every single component of the implementation, every day (which is by no means practical) you cannot have full confidence in your data quality.
There are several enterprise level and open source solutions in the market to address this business-critical issue of maintaining data quality.Read More
Every year, thousands of marketers gather together for about a week of industry insights, forward thinking, product reveals, and geekery at Adobe’s analytics and marketing summit. With more than 10,000 attendees, there was a lot of excitement and high expectations.
Adobe did not disappoint and their knack for grandiose aesthetics was on full display. Between the perennial favorite “Sneaks” session, and the Donny Osmond duet with Adobe’s VP of Strategy John Mellor, this was a Summit to remember! Learn about the 5 key summit takeaways that impressed us.Read More
Drive customers directly to your local business! In this fourth post in our Google AdWords Tips blog series on extensions, you’ll learn how to link location extensions with your Google My Business account to increase customer visits or phone calls. Find out how your business can get the most benefit from adding location information, and increase your overall ad space. Use these strategic tips to start taking action on your digital marketing campaigns.Read More
Autotrack from Google Analytics is a nice tracking enhancement for those not using tag management, and for those using only the most basic tracking snippet. For those who are asking more advanced questions of their data and thus have deeper analytics needs, a more advanced solution is required. That solution should take advantage of automated data collection for speed and ease of use, but include custom options for flexibility.
Learn when Autotrack is the right choice, or when you should reject it for a more robust solution like our BAT (Blast Analytics Tracking) framework that is tool agnostic and has an extraordinary ability to scale and evolve with your needs.Read More
Digital marketers are concerned about how the removal of paid text ads on the right-side of the Google search results page will affect organic search, local search and paid search visibility. We’ve audited the most popular screen resolutions to show how this change will affect organic search and recommend the best way to combat this is through a holistic approach to content development and digital marketing channel mix optimization.Read More
Your company performance is strong and your user base is increasing, but you aren’t satisfied and want to drive growth to the next level. You need scalable analytics to succeed. Raw, unsampled data is critical to providing your company the answers it needs to stay competitive, innovate, and gain a competitive advantage.
Unfortunately, commercial enterprise analytics solutions carry a hefty price tag. What if we told you there is an affordable solution without compromise? Learn how you can run an enterprise, open source, event-level analytics platform with Snowplow and Amazon Web Services.Read More
Increase your Adwords paid ad performance at no additional cost by adding structured snippets! In this third post in our Google AdWords Tips blog series, you’ll learn how structured snippets ad extensions help highlight specific features of your products and offerings, increase your CTR, boost your Quality Score, and lower your costs.Read More
Cloud data analytics solutions are democratizing data-driven culture and revolutionizing the business analytics world with lower costs, faster implementation and productized analysis. With the right guidance creating a data-driven culture is now easier and cheaper than ever.Read More
Industry sources are still warning of dark, foreboding skies, but we’d like to draw attention to the positive signs we are seeing in addressing the analytics talent shortage. Get actionable tips and learn more about the top 3 reasons you should feel better, which includes a fantastic unexpected surprise we had at the Adobe Analytics Challenge event in Utah.Read More
Increase your Adwords paid ad performance at no additional cost by adding callout extensions! In this second post in our Google AdWords Tips blog series, you’ll learn how callout extensions free up your site links, highlight your unique benefits (within character constraints), help you strategically tell your story, improve quality score and reduce costs.Read More
As a marketer, you’re running a million miles a minute creating, managing, tracking and analyzing all of your marketing campaigns. You are likely searching for a solution to alleviate your team’s busy work, and help you focus more on things that matter like creative marketing strategy and producing valuable content.
You may have heard about marketing automation, but haven’t had time to research it. Is it helpful or just hype?
Get our take and learn more about marketing automation as we explore the essential features and discuss the potential benefits.Read More
Build credibility by letting established companies sing your praises! In this first post in our Google AdWords Tips blog series, you’ll learn how Review Extensions work, see what they look like, discover the benefits, and get strategic tips before you get started.Read More
Google Analytics Premium clients have the option to export clickstream (hit-level) data into Google BigQuery through a native integration. Clickstream data empowers analysts to answer much more complex (and valuable) business questions, namely by integration with other data sources (e.g. CRM).
Many technical teams are new to Google BigQuery and how to work with it. On top of that, the structure of how the GA Premium data is stored in BigQuery may not be obvious at first glance. By following the instructions we’ve provided in this post, you’ll jump-start your knowledge and more quickly arrive at an ETL process that can bring this valuable clickstream data into your own data warehouse.Read More
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