Are you tool focused and lacking analysis/optimization resources that can take the time to take action on your data?
Or are you lacking governance, buy-in, agreed upon goals/KPIs/targets and possibly making decisions off inconsistent data?
Perhaps you are already aware of these issues and you are going 100mph to make them happen. If you don’t already have honest buy-in from the top with documented governance, then you need to stop. It is likely that expectations aren’t clear, execution won’t be successful, or that you will get derailed by changes in personnel and business decisions.
Don’t worry! Almost every organization of every size is currently struggling with the challenges associated with building their analytics team and becoming a data-driven organization.
You need external validation of the issues you have, and a clear way to bring them to the attention of the powers that be throughout your organization. An analytics maturity assessment is the perfect way to do this; through both internal and external assessment.
Beyond making your organization aware of where your analytics maturity stands, we will provide recommendations on how to prioritize your analytics efforts, increase structure and better ensure you are on your way to competing on analytics.
The SIX key process areas, or success factor dimensions, of the analytics maturity assessment include:
Those maturity levels and key process areas defines common features and attributes as well as key practices that will significantly increase the likelihood of success and positive return of an analytics program.
This is a sample analytics maturity assessment visualization. Be aware that an organization needs to move systematically from level to level without getting too far ahead or behind in any given area.
The findings from this maturity assessment will serve as a basis of collective understanding for the current state of analytics in the organization and help more thoughtfully prioritize analytics and optimization initiatives.
If you have questions or you’re ready to get more actionable insight out of your analytics, Request More Information or call Toll-Free 1(888) 252-7866.
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Credit to Stéphane Hamel who is a driving force behind developing and promoting the Online Analytics Maturity Model (OAMM) that we use as a basis for this assessment.