VF: Global Adobe Analytics Training Initiative Leads to Customer Insights

Overview

As part of a worldwide (United States, Europe, Middle East, Africa, and Asia-Pacific) project to ensure all regions/brands were using a consistent analytics platform, Blast worked with VFC to create an Adobe Analytics implementation strategy. Some brands were transitioned to Adobe Analytics from a different platform while others, who were already using Adobe, received an updated implementation strategy.

Challenge

With the US and EMEA implementations complete, VFC wanted to maximize the value of their Adobe Analytics implementation. Training would ensure their business users understood how to use Adobe Analytics to turn their data into actionable insights. US brands included: Jansport, Kipling, Lee, Wrangler, Timberland, The North Face, Nautica, and Vans. EMEA brands included: Vans, Timberland, and The North Face.

Solution

Blast provided Adobe Analytics training to each region (US, EMEA, and APAC) and brand once their migrations and implementations were complete. The Adobe Analytics training helped VFC teams better understand their customers’ online behavior, web content performance, and campaign ROI using Adobe Analytics.

The on-site training began with a brief overview of Adobe Analytics, and quickly transitioned into live, in-product training using VFC’s own live data. The session was customized to fit VFC’s business needs. Blast also gathered questions ahead of time to ensure VFC’s key questions were answered, and that product demonstrations were aligned with their KPIs.

Conducted over two days, the training included the following topics:

Results

VFC now has the ability to use their Adobe Analytics implementation to uncover new insights about their customers, and optimize their customers’ journeys and experiences with their brands.

Supporting leaders to EVOLVE their organizations through customized training is part of our everyday mission, and proven Strategy, Implementation, Optimization, and Training (SIOT) process.