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How to Calculate Statistical Significance for Session-Based Metrics in A/B Test
Google Analytics

Taking Action with Google Analytics 360 and Salesforce Integration

As an organization you need to understand your customers’ full journey so you can gain insights and ultimately take action on the touchpoints that are most effective for your potential…

How to Calculate Statistical Significance for Session-Based Metrics in A/B Test
Conversion Testing

How to Calculate Statistical Significance for Session-Based Metrics in A/B Tests

Most times an A/B testing strategy focuses on impacting the bottom-line or KPIs for a business. However, there will be times where other metrics will be of importance and it’s critical to have a…

Why You Need a Data Layer for Web Analytics Implementation Success

How to Make the Business Case for Analytics

Learn how to make the business case for increased analytics investment within your organization. After you read this post, you will have a roadmap for how to frame the business case, how to communicate the value and Return…

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Adobe Launch Extensions

Lookup Table Utility

Expand the Limits of Your Reporting

Product String

Freedom to Access All of Your Product Information

Analytics Tools


Get Clickstream data and own your Google Analytics data

Get unsampled Google Analytics Data

Web Analytics Unit (WAUnit)

Open Source Data Quality Monitoring (Regression) Tool


Easy-to-use report automation tools for Google Analytics

RPV Calculator

Blast Statistical Significance Calculator

Blast Statistical Significance Calculator

Revenue per Visitor Statistical Significance Calculator

Google Analytics Batch Hits Decoder 1.0

Validate tracking in Google Tag Manager and Firebase

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