Testing & UX Case Studies

Home > Resources > Case Studies > Testing & UX Case Studies

You know that your target customers have high standards. Not only do they deserve to have positive experiences when interacting with your brand, but they increasingly expect personalized content. Browse these testing, user experience, and personalization case studies to see how we’ve helped leading organizations EVOLVE by better understanding their users, improving the usability of their websites, and ultimately increasing conversions.

Healthcare Insurance vs. Healthcare Provider

Our client understands the value of experimentation and personalization. They depend on experimentation to get powerful results with quantifiable metrics rather than relying solely on qualitative results of usability testing. Further, they leverage results to create personalized customer experiences that incorporate design elements strategically placed in order to impact important downstream metrics.

Roopa Carpenter, Director of Optimization

 

Read Case Study »

 


Quicken: Why Timing is Everything in A/B Test Implementation

Quicken: Why Timing is Everything in A/B Test Implementation

Blast partnered with Quicken to test their high value product comparison chart page. At first, the results seemed straight forward, but after digging in, Quicken realized that it wasn’t that simple. Find out how the data revealed deeper insights that enabled Quicken to make an informed business decision.

Sleep Train: Conversion-Driven Online Marketing Sets Sleep Train Up For Success

Sleep Train: Conversion-Driven Online Marketing Sets Sleep Train Up For Success

As the #1 mattress retailer on the West Coast, Sleep Train clearly had a strong brand and product. However, their online marketing wasn’t reflecting the quality of their brand, breadth of product offerings, or their leadership in the industry.

Blurb: Conversion Testing Drives $1.72 Million Increase in Lead Value

Blurb: Conversion Testing Drives $1.72 Million Increase in Lead Value

Blurb was looking to increase revenue by increasing registrations, so we overhauled their analytics configuration and created a test plan. By implementing and learning from different variations, we created the optimal page for increasing micro and macro conversions, leading to macro dollars.

Telestream: Conversion Rate Optimization Testing Increases Revenue Almost 300%

Telestream: Conversion Rate Optimization Testing Increases Revenue Almost 300%

By strategically designing a series of landing page optimization tests for Telestream, Blast was able to find an optimal balance between messaging, relevance, and usability. The result? Ridiculous increases in revenue and conversion rates.

How Website Usability Increased Sales in the Face of the Global Travel Recession

How Website Usability Increased Sales in the Face of the Global Travel Recession

Nature Air is the world’s first carbon-neutral airline, so ‘naturally’ we wanted to help them succeed by increasing traffic and conversions. Testing and content strategy generated a 70% increase over record sales.

K-LOVE: Improved User Experience through Website Strategy, Usability Testing and Design Collaboration.

K-LOVE: Improved User Experience through Website Strategy, Usability Testing and Design Collaboration.

Blast offered strategic guidance to the K-LOVE team to create a beautiful, well-organized, and user-friendly website. Blast followed up with usability testing to confirm recommendations.

Healthcare Insurance: Using Optimizely to Increase Customer Awareness and Qualified Engagement

Healthcare Insurance: Using Optimizely to Increase Customer Awareness and Qualified Engagement

Overview A leading healthcare insurance exchange was seeking ways to increase awareness and qualified engagement of the Special Enrollment Period (SEP) tool among its visitors. The SEP tool allows visitors to check whether or not they are eligible to enroll for benefits. Challenge Visitors were arriving to the site and creating accounts before using the […]


View More Case Studies: Analytics / Search Marketing / Testing & UX

Goal Driven Marketing & Analytics Consulting Company
Copyright © 1999-2018 Blast Analytics & Marketing

Privacy  |  Terms