Joe Wuelfing – Director, Strategic Marketing & Communications

Joe Wuelfing


Director, Strategic Marketing & Communications


As Director, Strategic Marketing & Communications for Blast Analytics & Marketing, Joe is responsible for the development and execution of marketing and communication strategies that position Blast as an industry leader, optimize the customer experience, and drive company growth. He works with companywide stakeholders and guides a team of resources on activities that increase client engagement, acquisition, retention, and advocacy, as well as industry leadership and teammate performance.

With 25 years of experience working for a range of organizations — from Fortune 100 to startup and non-profit — Joe has proven success in marketing strategy, brand management, content strategy, and inbound/outbound execution. In addition to his strategic marketing and communications expertise, he adds valuable management and operational experience to Blast.

Prior to joining Blast, Joe was Senior Manager, Marketing & Communications for Kleinfelder, a large global engineering company, where he led strategy and execution of global, multi-business marketing and communications. Before that, he ran a successful marketing and communications consultancy serving a diverse portfolio of clients.

Joe received his BA in Communications from Notre Dame de Namur University in Belmont, California, where he also played intercollegiate basketball. An active member of the community, Joe coaches various youth and high school sports teams while supporting other local programs and activities. He and his wife Janis are co-founders of The Markie Foundation, a non-profit organization that supports children’s hospice.

“Some people dream of success, while others wake up and work hard at it.”
–Winston Churchill

More about Joe

I joined Blast…

To ‘make my mark’ alongside kick-ass teammates and clients — not to mention working five minutes from home.

A cool part of my job is…

Learning about our diverse clients’ businesses — from retail shoes to data centers and everything in between.

My consulting “philosophy” is…

Listen to clients, put in the work, and create deliverables that drive results.

It’s not on my resume, but…

My wife and I have nine (yes, nine!) kids.

One of my first jobs was…

Dressing up as the “Honey Bear” Frozen Yogurt mascot and waving down customers at a busy intersection (all for free yogurt).

The most interesting place I’ve traveled is…

Japan, through an exchange program with my high school.

My hobbies include…

Sports, outdoor activities, music, and craft beer.

A favorite quote of mine is…

“Some people dream of success, while others wake up and work hard at it.” — Winston Churchill

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