Google Analytics 360 vs Standard

Google Analytics 360 (formerly Google Analytics Premium) is the enterprise version of Google Analytics Standard and is the core technology of the Google Marketing Platform. Many organizations have needs that go beyond the capabilities of Google Analytics Standard, but how do you know when it makes sense to move to Google Analytics 360?

The best way to make that assessment is to perform a custom evaluation based on your business needs. At Blast we’ve helped dozens of companies make the transition and, as one of the longest standing approved resellers, can help you understand if 360 is right for you.

Google Analytics Comparison Chart

To get you started, here is a comparison chart to help you compare these Google Analytics solutions. If you’d like more help get in touch:

Support Google Analytics Standard Google Analytics 360
Dedicated Account Manager Not included, but optional Yes, included
Discovery/Needs Analysis Not included, but optional Yes, included
Implementation Audit Not included, but optional Yes, included
Implementation Support Not included, but optional Yes, included
Training from Google Experts Not included, but optional Yes, included
24×7 Emergency Support Not included, but optional Yes, included
Friendly, Responsive Support Not included, but optional Yes, included*
Digital Measurement Strategy Not included, but optional Yes, included*
Analytics Maturity Assessment Not included, but optional Yes, included*
Data Integration Services Not included, but optional Yes, included*
Reporting Configuration Not included, but optional Yes, included*
Analyst Consulting Services Not included, but optional Yes, included*
Search Marketing Services Not included, but optional Yes, included*
Conversion Consulting Services Not included, but optional Yes, included*
Technology Recommendations Not included, but optional Yes, included*
Cost Free (plus, recommended support and services) starts at $150,000/year for technology, support plans vary 
(Request more info)

* Only when purchased through Blast. Contact us for more details.

Data Processing & Limits Google Analytics Standard Google Analytics 360
Query Time Processing No Yes, included
Data Volume Capacity Up to 10 million hits** per month Up to 20 billion hits** per month (0.5 billion for first pricing tier)
Data Export and Tracking API Yes, included Yes, included
Max Data Rows 50,000 rows 3,000,000 rows per export
Google Drive Integration No Yes, included
Unsampled Reporting No Yes, included
BigQuery Integration for Clickstream Data No Yes, included
Custom Dimensions and Metrics 20 of each 200 of each
Views per Web Property Max 200 per property Max 400 per property
Maximum Rows in Data Exports 50,000 3,000,000
Cross Property Rollup Reporting Not available Yes, included
Contract & Service Guarantees No Yes, included
Real-Time Data Yes, included Yes, included
Data Freshness 24+ hours Less than an hour – Max 4 hours
Data Ownership You own your data (but limited) You own your data
Service Level Agreements Google Analytics Standard Google Analytics 360
Freshness S.L.A. No 98.0% (4 hours or less)
Collection S.L.A. No 99.9%
Reporting S.L.A. No 99.0%
Google Tag Manager SLA No Yes, included
Service Level Guarantees No Yes, included
Advertising & Multi-Channel Google Analytics Standard Google Analytics 360
Attribution Modeling Yes, included Yes, included
Salesforce Integration No Yes, included
Data Driven Attribution Model No Yes, included
DoubleClick for Advertisers Integration No Yes, included
DoubleClick Bid Manager Integration No  Yes, included
Campaign Measurement Yes, included Yes, included
Adwords Integration Yes, included Yes, included
Multi-Channel Reporting Yes, included Yes, included
Social, Mobile & Video Google Analytics Standard Google Analytics 360
Social Reporting &
Conversion Reporting
Yes, included Yes, included
Mobile Device &
App Tracking
Yes, included Yes, included
Video Performance Measurement Yes, included Yes, included
Analysis Tools Google Analytics Standard Google Analytics 360
Custom Unsampled Tables No Yes, included
Advanced Analysis Reporting Interface No Yes, included
Custom Funnel Reporting No Yes, included
Custom Reporting Yes, included Yes, included
Advanced Segmentation Yes, included Yes, included
Analytics Alerts Yes, included Yes, included
Real-Time Data Yes, included Yes, included
Flow Visualization Yes, included Yes, included

** Hits = PageViews + Events + Social Actions + Commerce Hits

Let us help you identify the right solution

Google Analytics Certified Partner

As Certified Google Analytics Consultants, we can help you identify whether Google Analytics 360 or Standard is the right fit for your organization. Then we can help you create your digital measurement strategy, customize your implementation, help you gain the insights you need to optimize your marketing efforts and provide training to you or your entire team.

Google Analytics Standard

Our analytics experts can help you gain the insights that matter from this robust measurement tool.

Google Analytics 360

Enterprise Analytics with implementation, support and comprehensive consulting from Blast included.

Get Acquainted With the Full Suite

Expanding on Google Analytics 360, the Google Marketing Platform presents a new, better integrated suite of enterprise-level products. Our extensive knowledge and experience with these products, gained from hundreds of successful client engagements, will help maximize your return on investment and EVOLVE your organization.

The six Google Marketing Platform products can work independently or together, to provide a cohesive marketing analytics technology solution:

Google Analytics 360 iconGoogle Analytics 360 – Industry-leading analytics integrated with Google 360 tools to enable analysis from all touchpoints.

Google Tag Manager 360Google Tag Manager 360 – Tag management system to more easily deploy and manage all third-party tags, from a single interface.

Google Optimize 360Google Optimize 360 – Powerful testing platform to quickly test, adapt, and personalize customer experiences.

Google Attribution 360Google Attribution 360 (formerly Adometry) – Marketing attribution and optimization platform to improve return on advertising investment.

Google Audience Center 360Google Audience Center 360 (beta) – Data Management Platform (DMP) that aggregates all data sources to better understand your customers.

Google Data Studio 360Google Data Studio 360 (beta) – New data analysis and visualization tool that transforms real-time data into interactive reports and dashboards.

Recent Google Analytics Clients

Interested to know who we have helped with their analytics recently? Many world class organizations trust Blast Analytics & Marketing to help them ensure their data is reliable and action is consistently being taken to optimize their marketing efforts.

 

Talk to a Google Analytics Expert

Call 1 (888) 252-7866 or Request a Proposal

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