Google Analytics 360 (formerly Google Analytics Premium) is the enterprise version of Google Analytics Standard and is the core technology of the Google Marketing Platform. Many organizations have needs that go beyond the capabilities of Google Analytics Standard, but how do you know when it makes sense to move to Google Analytics 360?
The best way to make that assessment is to perform a custom evaluation based on your business needs. At Blast we’ve helped dozens of companies make the transition and, as one of the longest standing approved resellers, can help you understand if 360 is right for you.
To get you started, here is a comparison chart to help you compare these Google Analytics solutions. If you’d like more help get in touch:
Support | Google Analytics Standard | Google Analytics 360 |
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Dedicated Account Manager | ![]() |
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Discovery/Needs Analysis | ![]() |
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Implementation Audit | ![]() |
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Implementation Support | ![]() |
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Training from Google Experts | ![]() |
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24×7 Emergency Support | ![]() |
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Friendly, Responsive Support | ![]() |
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Digital Measurement Strategy | ![]() |
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Analytics Maturity Assessment | ![]() |
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Data Integration Services | ![]() |
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Reporting Configuration | ![]() |
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Analyst Consulting Services | ![]() |
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Search Marketing Services | ![]() |
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Conversion Consulting Services | ![]() |
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Technology Recommendations | ![]() |
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Cost | Free (plus, recommended support and services) | starts at $150,000/year for technology, support plans vary (Request more info) |
* Only when purchased through Blast. Contact us for more details.
Data Processing & Limits | Google Analytics Standard | Google Analytics 360 |
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Query Time Processing | ![]() |
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Data Volume Capacity | Up to 10 million hits** per month | Up to 20 billion hits** per month (0.5 billion for first pricing tier) |
Data Export and Tracking API | ![]() |
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Max Data Rows | 50,000 rows | 3,000,000 rows per export |
Google Drive Integration | ![]() |
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Unsampled Reporting | ![]() |
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BigQuery Integration for Clickstream Data | ![]() |
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Custom Dimensions and Metrics | 20 of each | 200 of each |
Views per Web Property | Max 200 per property | Max 400 per property |
Maximum Rows in Data Exports | 50,000 | 3,000,000 |
Cross Property Rollup Reporting | Not available | ![]() |
Contract & Service Guarantees | ![]() |
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Real-Time Data | ![]() |
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Data Freshness | 24+ hours | Less than an hour – Max 4 hours |
Data Ownership | You own your data (but limited) | You own your data |
Service Level Agreements | Google Analytics Standard | Google Analytics 360 |
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Freshness S.L.A. | ![]() |
98.0% (4 hours or less) |
Collection S.L.A. | ![]() |
99.9% |
Reporting S.L.A. | ![]() |
99.0% |
Google Tag Manager SLA | ![]() |
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Service Level Guarantees | ![]() |
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Advertising & Multi-Channel | Google Analytics Standard | Google Analytics 360 |
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Attribution Modeling | ![]() |
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Salesforce Integration | ![]() |
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Data Driven Attribution Model | ![]() |
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DoubleClick for Advertisers Integration | ![]() |
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DoubleClick Bid Manager Integration | ![]() |
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Campaign Measurement | ![]() |
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Adwords Integration | ![]() |
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Multi-Channel Reporting | ![]() |
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Social, Mobile & Video | Google Analytics Standard | Google Analytics 360 |
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Social Reporting & Conversion Reporting |
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Mobile Device & App Tracking |
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Video Performance Measurement | ![]() |
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Analysis Tools | Google Analytics Standard | Google Analytics 360 |
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Custom Unsampled Tables | ![]() |
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Advanced Analysis Reporting Interface | ![]() |
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Custom Funnel Reporting | ![]() |
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Custom Reporting | ![]() |
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Advanced Segmentation | ![]() |
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Analytics Alerts | ![]() |
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Real-Time Data | ![]() |
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Flow Visualization | ![]() |
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** Hits = PageViews + Events + Social Actions + Commerce Hits
As Certified Google Analytics Consultants, we can help you identify whether Google Analytics 360 or Standard is the right fit for your organization. Then we can help you create your digital measurement strategy, customize your implementation, help you gain the insights you need to optimize your marketing efforts and provide training to you or your entire team.
Our analytics experts can help you gain the insights that matter from this robust measurement tool.
Enterprise Analytics with implementation, support and comprehensive consulting from Blast included.
Expanding on Google Analytics 360, the Google Marketing Platform presents a new, better integrated suite of enterprise-level products. Our extensive knowledge and experience with these products, gained from hundreds of successful client engagements, will help maximize your return on investment and EVOLVE your organization.
The six Google Marketing Platform products can work independently or together, to provide a cohesive marketing analytics technology solution:
Google Analytics 360 – Industry-leading analytics integrated with Google 360 tools to enable analysis from all touchpoints.
Google Tag Manager 360 – Tag management system to more easily deploy and manage all third-party tags, from a single interface.
Google Optimize 360 – Powerful testing platform to quickly test, adapt, and personalize customer experiences.
Google Attribution 360 (formerly Adometry) – Marketing attribution and optimization platform to improve return on advertising investment.
Google Audience Center 360 (beta) – Data Management Platform (DMP) that aggregates all data sources to better understand your customers.
Google Data Studio 360 (beta) – New data analysis and visualization tool that transforms real-time data into interactive reports and dashboards.
Interested to know who we have helped with their analytics recently? Many world class organizations trust Blast Analytics & Marketing to help them ensure their data is reliable and action is consistently being taken to optimize their marketing efforts.
Intuit Stanford Graduate School of Business
Art.com Centers for Medicare and Medicaid Services Leap Frog