Customer Experience/Testing Roadmap Quick Start

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Plan Your Testing Roadmap for Maximum Impact

To ensure your sites and apps are delivering the best customer experience (CX) possible, you should be continually A/B testing and optimizing. Yet, while it’s easy to understand the importance of testing, it’s a challenge to identify and prioritize what digital properties to test, what tests to run, and when to run those tests. Ultimately, the foundation of your CX efforts must be a testing strategy.

That’s where Blast can help, working with your team to develop a robust testing strategy and roadmap. Through a data- and research-driven approach, we’ll solidify your testing program with a set of recommendations and a 12-month roadmap that provides structure and clarity to this vital aspect of your business.


Drive CX impact with test recommendations based on deep data and research

Inform the entire business what’s being tested and when (12-month testing roadmap)

Communicate to all stakeholders how your testing program is set up to succeed

Run a methodical testing program based on strategy

Demonstrate the impact testing has on your organization through a clear framework



  • Kickoff Meeting – Understand business key performance indicators (KPIs) and testing goals; introduce testing program and process
  • Quantitative and Qualitative Analysis – Develop a set of test recommendations
  • Site Traffic and Conversion Review – Understand how frequently tests can run and what parts of the year are best for different types of tests, to ensure high conversion volumes
  • Development of Testing Roadmap Document


  • Set of Data-Driven Test Recommendations
  • Testing Roadmap
  • Quarterly Action Plan
  • Test Plan and Report Templates

Let’s Discuss Your Needs

If you have questions or you’re ready to discuss how CX/Testing Roadmaps can help you EVOLVE your organization, talk to a Solutions Consultant today. Call 1 (888) 252-7866 or contact us below.

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The team from Blastam is data-driven and believes in proving their insights through experimentation. The team helped us giving an outsider view on our website and helped making small changes that had a big revenue impact.

Mustafa Hassan, Marketing Analytics Manager


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Common Supported Platforms

  • Google Analytics
  • Adobe Analytics
  • Mixpanel
  • Optimizely
  • Google Optimize 360
  • Adobe Target

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