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Analytics Case Studies

Domo Reveals Customer Behavior to Increase Product Usage & Decrease Customer Churn

Overview A consumer packaged goods company collects and measures alcohol distribution data for individual companies, and for the industry. Using their real-time app, their representatives visit in-store displays to track important metrics such as: Featured brands Supply quantities Product placement Aisle displays Their customers then use this information to review display execution, suggest new executions to…

VF: Global Adobe Analytics Training Initiative Leads to Customer Insights

Overview As part of a worldwide (United States, Europe, Middle East, Africa, and Asia-Pacific) project to ensure all regions/brands were using a consistent analytics platform, Blast worked with VFC to create an Adobe Analytics implementation strategy. Some brands were transitioned to Adobe Analytics from a different platform while others, who were already using Adobe, received…

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Search Marketing (SEO & PPC) Case Studies

Developing SEO Governance

After an initial site migration project, the Smartwool team was looking for recommendations to improve their brand awareness and product offerings. They knew their site needed SEO improvements but did not have the bandwidth to devote to this initiative. Smartwool turned to Blast Analytics and Marketing team of expert Search Engine Optimization (SEO) consultants for fresh ideas.

Paid Search Optimization Increase YoY Revenue 450% for Ecommerce Site

Vionic partnered with Blast to implement a new PPC strategy to drive sales for the company. Learn how Blast helped them increase their average PPC revenue per month, as well as their YTD revenue.

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Testing & UX Case Studies

Improving the Customer Experience (CX) Increases Booking & Revenue for National Railroad Company

A top five transportation enterprise partners with Blast Analytics & Marketing with the objective of becoming a data-driven organization. Learn how implementing two individual A/B Tests via Adobe Target and an inclusion of a testimonial persuaded visitors to take action that ultimately led to an increase in revenue.

Using Optimizely to Increase Customer Awareness and Qualified Engagement

A leading healthcare insurance exchange was seeking ways to increase awareness and qualified engagement of the Special Enrollment Period (SEP) tool among its visitors. The SEP tool allows visitors to check whether or not they are eligible to enroll for benefits.

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