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Analytics Case Studies

VF: Global Adobe Analytics Training Initiative Leads to Customer Insights

Overview As part of a worldwide (United States, Europe, Middle East, Africa, and Asia-Pacific) project to ensure all regions/brands were using a consistent analytics platform, Blast worked with VFC to create an Adobe Analytics implementation strategy. Some brands were transitioned to Adobe Analytics from a different platform while others, who were already using Adobe, received

Using Tealium Tag Mgmt to Increase Privacy – the flagship site for the Affordable Care Act – turned to Blast for help in bolstering the privacy and information-sharing tools available to their customers. They showed a clear commitment to DNT, implemented easy privacy controls, and became the first US government site to implement this extra layer of security.


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Search Marketing (SEO & PPC) Case Studies

Developing SEO Governance

After an initial site migration project, the Smartwool team was looking for recommendations to improve their brand awareness and product offerings. They knew their site needed SEO improvements but did not have the bandwidth to devote to this initiative. Smartwool turned to Blast Analytics and Marketing team of expert Search Engine Optimization (SEO) consultants for fresh ideas.

Paid Search Optimization Increase YoY Revenue 450% for Ecommerce Site

Vionic partnered with Blast to implement a new PPC strategy to drive sales for the company. Learn how Blast helped them increase their average PPC revenue per month, as well as their YTD revenue.


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Testing & UX Case Studies

Why Timing is Everything in A/B Test Implementation

Blast partnered with Quicken to test their high value product comparison chart page. At first, the results seemed straight forward, but after digging in, Quicken realized that it wasn’t that simple. Find out how the data revealed deeper insights that enabled Quicken to make an informed business decision.

Conversion Rate Optimization Testing Increases Revenue Almost 300%

By strategically designing a series of landing page optimization tests for Telestream, Blast was able to find an optimal balance between messaging, relevance, and usability. The result? Ridiculous increases in revenue and conversion rates.


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