Posts by TJ Webster

Author TJ Webster

TJ Webster

TJ is an Analytics Consultant at Blast Analytics & Marketing who specializes in Adobe Analytics and Google Analytics implementations. He has a strong understanding of various tag management systems, such as Adobe Launch, Adobe Dynamic Tag Manager, Google Tag Manager, Tealium iQ and Ensighten.

Tag Management

Tag Management System Comparison: Know Your Options!

It is important to know your options when it comes to selecting the optimal tag management system (TMS) for your organization’s unique needs. Read this valuable post by TJ, to accelerate your TMS vendor comparison/selection process and alleviate some common challenges. Learn about key differences in TMS terminology, and see our perspective on the strengths and weaknesses of Tealium iQ, Google Tag Manager, and Adobe launch.

Aug 31, 2018 1 Comment

TJ Webster

Analytics, Tag Management

Tealium Tag Management Examples: How to Build a Custom Tag

When you need a tag template that doesn’t currently exist in Tealium iQ, you can adapt one of 3 customizable tags: the Custom Pixel tag, the Generic tag, and the Custom Container tag. One of our analytics implementation experts explains each, plus gives step-by-step instructions for implementing a Custom Container tag. Once you learn the basics, you can edit the template of any tag found in Tealium’s Tag Marketplace! As you become more comfortable with template editing, a whole new level of tag management opens up that allows you to use Tealium to do your bidding.

Mar 27, 2017 1 Comment

TJ Webster

Analytics Blog

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