Posts by TJ Webster
TJ Webster
TJ is an Analytics Consultant at Blast Analytics & Marketing who specializes in Adobe Analytics and Google Analytics implementations. He has a strong understanding of various tag management systems, such as Adobe Launch, Adobe Dynamic Tag Manager, Google Tag Manager, Tealium iQ and Ensighten.
Switch to Adobe Analytics Server-Side to Improve Data Quality and Site Performance
Senior Analytics Implementation Consultant, TJ Webster, dives into the world of Adobe Analytics Server-Side and helps you decide if implementing server-side is best for your organization. Learn how to deploy Adobe Analytics server side, plus, understand the pros and cons of going server-side.
Read MoreTag Management System Comparison: Know Your Options!
It is important to know your options when it comes to selecting the optimal tag management system (TMS) for your organization’s unique needs. Read this valuable post by TJ, to accelerate your TMS vendor comparison/selection process and alleviate some common challenges. Learn about key differences in TMS terminology, and see our perspective on the strengths and weaknesses of Tealium iQ, Google Tag Manager, and Adobe launch.
Read MoreAug 31, 2018 1 Comment
Tealium Tag Management Examples: How to Build a Custom Tag
When you need a tag template that doesn’t currently exist in Tealium iQ, you can adapt one of 3 customizable tags: the Custom Pixel tag, the Generic tag, and the Custom Container tag. One of our analytics implementation experts explains each, plus gives step-by-step instructions for implementing a Custom Container tag. Once you learn the basics, you can edit the template of any tag found in Tealium’s Tag Marketplace! As you become more comfortable with template editing, a whole new level of tag management opens up that allows you to use Tealium to do your bidding.
Read MoreMar 27, 2017 1 Comment
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Recent Posts
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- Increase Your Competitive Advantage with Tag Management Governance
- 5 Exciting Updates from Optimizely’s Opticon Conference 2019
- The Last Statistical Significance Calculator You’ll Ever Need
- Taking Action with Google Analytics 360 and Salesforce Integration
- How to Calculate Statistical Significance for Session-Based Metrics in A/B Tests
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- Why You Need a Data Layer for Web Analytics Implementation Success
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- Switch to Adobe Analytics Server-Side to Improve Data Quality and Site Performance
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May 21, 2019 0 Comments
TJ Webster