Analytics & Digital Marketing Tips

The 3 Fundamental Questions of Persuasion

November 13, 2008           Conversion Testing

We often talk about persuasion with our clients when discussing website optimization. Today, I came across a twitter post from Bryan Eisenberg that led me to a concise review of a recent online marketing flub they found by MagicJack. It provides a revealing discussion regarding the three fundamental questions of Future Now’s Persuasion Architecture(R):

  1. who are you talking to?
  2. what action do you want them to take?
  3. what do they need to take that action?

Read the write-up from Grok & Avoid Making the Same Mistakes



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