Tealium

Tag Management System Comparison: Know Your Options!

Tag Management System Comparison: Know Your Options!

It is important to know your options when it comes to selecting the optimal tag management system (TMS) for your organization’s unique needs. Read this valuable post by TJ, to accelerate your TMS vendor comparison/selection process and alleviate some common challenges. Learn about key differences in TMS terminology, and see our perspective on the strengths and weaknesses of Tealium iQ, Google Tag Manager, and Adobe launch.

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August 31, 2018

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Implementing an Abandoned Cart Campaign Using Tealium AudienceStream & Responsys

Implementing an Abandoned Cart Campaign Using Tealium AudienceStream & Responsys

A powerful real-time customer segmentation and action engine, Tealium’s AudienceStream is a marketer’s ideal mechanism for taking action on the data collected about your customers. In this post, analytics consultant, Paul Lear, puts AudienceStream and its 3rd party connectors to the test, implementing an abandoned cart campaign utilizing Responsys to send the emails. Learn how to make it happen!

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November 26, 2017

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Tealium Tag Management Examples: How to Build a Custom Tag

Tealium Tag Management Examples: How to Build a Custom Tag

When you need a tag template that doesn’t currently exist in Tealium iQ, you can adapt one of 3 customizable tags: the Custom Pixel tag, the Generic tag, and the Custom Container tag. One of our analytics implementation experts explains each, plus gives step-by-step instructions for implementing a Custom Container tag. Once you learn the basics, you can edit the template of any tag found in Tealium’s Tag Marketplace! As you become more comfortable with template editing, a whole new level of tag management opens up that allows you to use Tealium to do your bidding.

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March 27, 2017

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Tealium iQ: Data Privacy as a Differentiator

Tealium iQ: Data Privacy as a Differentiator

A vast majority of Americans believe that data privacy is important, but few believe they have control over their own privacy settings. This presents companies with an opportunity to stand out by taking their customers’ security concerns seriously. Read how we partnered with Healthcare.gov. to do just that.

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October 12, 2016

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Tealium: Customer Data (Action) Platform

Tealium: Customer Data (Action) Platform

Many tag management vendors are starting the shift towards building customer data platforms — a collection of data used to build unified customer profiles that can then be shared with other marketing tools.

Our VP of Analytics explains how Tealium enables you to take action on your data with the three tools within its customer data platform: Tealium iQ, AudienceStream, and DataAccess. Find out how to use them for maximum positive impact on your business.

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July 28, 2016

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