Data Governance

GDPR: Do I Really Need Consent for Google Analytics Tracking

GDPR: Do I Really Need Consent for Google Analytics Tracking

The GDPR went into effect on May 25th, 2018 and protects EU citizen privacy. Now that we are past the deadline, you may be asking yourself if you really need to gain consent for Google Analytics tracking? After all, if you provide an opt-in consent for Google Analytics, you’ll quickly be missing a lot of data on your visitors. VP of Analytics, Joe Christopher, provides valuable insight on whether or not it’s necessary for organizations to have consent for Google Analytics tracking.

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August 3, 2018

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Bringing Data Governance To Digital Analytics

Bringing Data Governance To Digital Analytics

Looks can be deceiving when it comes to data governance. But we’ve got your back! In this blog post, Ryan Chase unveils how you can break down data governance into simple bite size steps that are attainable, rather than overwhelming. You’ll learn the benefits of data governance and how to begin the process of building value for governance. Ryan will also answer some of the most common questions regarding data governance to get you headed in the right direction.

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April 30, 2018

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5 Actionable Steps to GDPR Compliance with Google Analytics

5 Actionable Steps to GDPR Compliance with Google Analytics

If your organization uses Google Analytics and is struggling to understand and become GDPR compliant, then this blog post is for you! Joe Christopher provides valuable tips on how you can achieve GDPR compliance when using Google Analytics.

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February 16, 2018

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Avoid Penalties and Build Trust by Becoming GDPR Compliant

Avoid Penalties and Build Trust by Becoming GDPR Compliant

What is GDPR and why does it matter? The deadline is coming fast (May 25, 2018) and most are not prepared and are at risk of huge penalties and brand damage. If it isn’t a top priority to become GDPR compliant, it should be. Odds are that you are overwhelmed like many are, and if you are looking for a simple explanation of GDPR that you can finally wrap your head around…you’ve come to the right place!

Turn GDPR from a threat into an opportunity for your brand to stand out and build trust with your audience (customers).

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February 9, 2018

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Top 5 Reasons Why Executives Love Domo

Top 5 Reasons Why Executives Love Domo

As a Domo Consulting partner, we’ve seen an increase in executives reaching out to us to get their hands on this fast growing BI technology. In this blog post, Greg Armstrong, Blast’s Senior Business Analyst, outlines his top 5 reasons why executives love Domo, and why you should too!

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November 27, 2017

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Validate 2017: Top 6 Data Governance Takeaways

Validate 2017: Top 6 Data Governance Takeaways

Up until now, data governance hasn’t received a lot of attention, especially within digital analytics, but that’s changing. Data-driven decision making is driving the focus on data governance to ensure business decisions are based on accurate data.

Hear our Top 6 takeaways from Validate 2017 — the recent ObservePoint conference in Park City, Utah. These tips and takeaways are straight from analytics industry experts and include insights regarding the future of data, how to break down barriers between Marketing and IT, whether or not you should add a Chief Data Officer (CDO) to your organization, and more.

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October 16, 2017

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Tealium iQ: Data Privacy as a Differentiator

Tealium iQ: Data Privacy as a Differentiator

A vast majority of Americans believe that data privacy is important, but few believe they have control over their own privacy settings. This presents companies with an opportunity to stand out by taking their customers’ security concerns seriously. Read how we partnered with Healthcare.gov. to do just that.

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October 12, 2016

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Improve your Web Analytics Data Quality

Improve your Web Analytics Data Quality

Do you trust your web analytics data?

Whether it has been a week, a month, or a year after your web analytics strategy is implemented, how do you know if the tracking is still accurate?

Most likely you don’t and you are not alone. Data tracking monitoring and data governance in digital analytics is only beginning to gain visibility. Unless you test every single component of the implementation, every day (which is by no means practical) you cannot have full confidence in your data quality.

There are several enterprise level and open source solutions in the market to address this business-critical issue of maintaining data quality.

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May 18, 2016

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