Data Analyst

5 Data-Driven Content Marketing Takeaways from 2019 Contently Summit

5 Data-Driven Content Marketing Takeaways from 2019 Contently Summit

The 2019 Contently Summit was creatively set with a “university” theme, where attendees were inspired to earn a “Masters of Content,” and become “Masters of Content.” Discover five high-level data-driven content marketing takeaways gleaned by Director of Marketing Strategy, Joe Wuelfing and get (re)inspired to apply these tips to your organization.

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May 31, 2019

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How to Use Dimension Widening to Improve Affiliate Reporting

How to Use Dimension Widening to Improve Affiliate Reporting

A client of ours, Alibris, that runs a significant volume of email campaigns recently came to Blast Analytics & Marketing looking for a solution to their affiliate reporting challenge. Being a company with tens of thousands of affiliate sellers, their email campaigns routinely get tagged with an encoded source code to mask the affiliate’s real name. This blog post shows how Google Analytics’ Dimension Widening paved the way to construction of a custom report where the analyst could see the actual name of the affiliate and not have to manually look up an encoded source code in a large table.

(Keep in mind, that this dimension widening solution can be applied to a wide variety of similar reporting challenges and is not just for this specific affiliate use case.)

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February 27, 2014

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How to Use the Universal Analytics Measurement Protocol to Integrate with SmartThings

How to Use the Universal Analytics Measurement Protocol to Integrate with SmartThings

With great new products like SmartThings intelligent device sensors coming out, we’re inspired to do some cool offline tracking tests using Google’s Universal Analytics robust Measurement Protocol. To get inspired yourself by the offline tracking possibilities, read this funny story of how we coupled Google Universal Analytics’ with SmartThings devices to track offline activity within our office and have it reported inside Google Analytics real-time event reports.

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September 13, 2013

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Get the Complete Story with Big Data Analytics

Get the Complete Story with Big Data Analytics

YES, Big Data is an OVERUSED BUZZWORD but there is truly real value to be had even by small organizations. Big data helps you see the complete story by aggregating data from different sources like web analytics, social, customer and location data. Big Data Analytics is getting easier, less expensive, and more likely to accelerate business understanding then ever before.

Give us 5 minutes of your time to read this primer on Big Data, and you will take away a clearer understanding of Big Data, learn what the benefits are, and be introduced to two entry level solutions that allow the smallest of organizations to get their feet wet with minimal risk and cost.

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July 2, 2013

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