Customer Experience

5 Exciting Updates from Optimizely’s Opticon Conference 2019

5 Exciting Updates from Optimizely’s Opticon Conference 2019

Senior Analytics Strategist, Jill Stolt, travels to San Francisco to attend Opticon 2019. Read about several Optimizely product updates featured in this article, plus the major themes featured at this year’s conference.

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September 27, 2019

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Taking Action with Google Analytics 360 and Salesforce Integration

Taking Action with Google Analytics 360 and Salesforce Integration

As an organization you need to understand your customers’ full journey so you can gain insights and ultimately take action on the touchpoints that are most effective for your potential customers. Learn from one of Blast’s experts, Senior Analytics Optimization Consultant, Alex Molineux on the best ways your organization can truly break down data silos, increase conversion and improve customer experience.

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August 22, 2019

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How to Calculate Statistical Significance for Session-Based Metrics in A/B Tests

How to Calculate Statistical Significance for Session-Based Metrics in A/B Tests

Most times an A/B testing strategy focuses on impacting the bottom-line or KPIs for a business. However, there will be times where other metrics will be of importance and it’s critical to have a strategy in place to ensure these A/B testing KPIs are accurately tracked, and that the correct statistical significance analysis is being used to evaluate and optimize customer experience performance. In this blog post, Director of Optimization, Roopa Carpenter, describes what steps need to be taken to resolve these issues, provides an example client use case, and introduces the new and improved Blast Statistical Significance Calculator.

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August 6, 2019

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5 Data-Driven Content Marketing Takeaways from 2019 Contently Summit

5 Data-Driven Content Marketing Takeaways from 2019 Contently Summit

The 2019 Contently Summit was creatively set with a “university” theme, where attendees were inspired to earn a “Masters of Content,” and become “Masters of Content.” Discover five high-level data-driven content marketing takeaways gleaned by Director of Marketing Strategy, Joe Wuelfing and get (re)inspired to apply these tips to your organization.

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May 31, 2019

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