Conversion Rate Optimization

The Last Statistical Significance Calculator You’ll Ever Need

The Last Statistical Significance Calculator You’ll Ever Need

In the second installment of this blog post series, Senior Analytics Optimization Consultant, Alex Molineux unveils Blast’s new one-stop statistical significance calculator that now serves all of your A/B testing needs. Plus, learn how your organization can utilize this calculator to make better business decisions.

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September 11, 2019

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Optimizely X vs Classic: Top 8 Reasons to Upgrade

Optimizely X vs Classic: Top 8 Reasons to Upgrade

Optimizely has built on the foundations laid by their original A/B testing tool and added a whole suite of products to create Optimizely X. The new platform is ready to grow with your testing program, enabling you to broaden the types of tests you can run and support personalized content. The updates are designed to help companies make better business decisions, rather than simply getting a winning test. Read about the new features and how they compare to Optimizely Classic to find out why we strongly recommend optimizers and testers start using it as soon as they can.

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August 24, 2017

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A/B Testing for the Greater Good of Your Business

A/B Testing for the Greater Good of Your Business

It’s tempting to quickly claim a victory for a winning test variation, but that doesn’t always serve the bigger picture. Understanding why you get certain test results and incorporating those insights with existing knowledge allows your team to make an informed business decision. This A/B test case study article explains how we helped Quicken make the right decision just before their busiest retail season.

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March 17, 2017

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How to Track & Analyze Scroll Depth in Google Analytics

How to Track & Analyze Scroll Depth in Google Analytics

Sooner or later, you’re going to want to know how deep users scroll on a page.

Wouldn’t it be great if you could track vertical scroll percentage of page and view it easily in Google Analytics? Good news…in this blog post we’ll educate you on the virtues of tracking scroll depth, show you how to setup scroll tracking, create custom scroll tracking reports, create custom segments for actionable analysis, and most importantly, we’ll give you the code.

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April 10, 2014

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