Analytics & Digital Marketing Tips

Conversion Testing

User Testing and Research Meets Client’s Goals

Client Roseville Health and Wellness Center ( is a nationally recognized, upscale fitness and medical treatment center. It’s all about personalized total body wellness in a comfortable and supportive environment. Roseville HWC was voted #1 Health Club by Health and Fitness Magazine & #1 Wellness Center in the United States by the Medical Fitness Association […]

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January 21, 2008    0 Comments

Conversion Testing

What People Say Isn’t Necessarily What They Do

There is a funny story about this fundamental truth. When Sony was introducing the boom box, the company gathered a group of potential consumers and held a focus group on what color the new product should be: black or yellow. After some discussion among the group of likely buyers, everyone agreed that consumers would better […]

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January 5, 2008    0 Comments

Digital Marketing

Our Featured Speaker at Web Builder 2.0 in Vegas

Kayden Kelly will be a featured speaker at Web Builder 2.0 in Las Vegas in December. The Management & Strategy track at Web Builder 2.0 will feature the latest thinking on how to increase your site’s traffic, sales and overall ROI, while also examining how to manage and capitalize on the unique opportunities presented by […]

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September 7, 2007    2 Comments


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