Analytics & Digital Marketing Tips

Marketo Summit Recap & Top 5 Innovation Announcements

Marketo Summit Recap & Top 5 Innovation Announcements

May 28, 2015           Digital Marketing

Over 7,000 marketers and marketing automation practitioners joined in the excitement of this year’s Marketo Summit at the Moscone Center in San Francisco April 13th-15th. With big names like Arianna Huffington, President & Editor-In-Chief of the Huffington Post, and John Legend, 9 Time Grammy and 2015 Oscar Winner, it’s no wonder the crowd was full of energy and optimism as the day progressed.

Inspiration in the Nation

This year’s theme was “Inspiration in the Nation” and focused on motivating marketers to embrace the “engagement marketing” era that is upon us.

With this in mind, Huffington went on to explain that the Huffington Post tries to promote “copycat solutions, not copycat shootings” by engaging readers with “positive” stories that inspire them to replicate the good they are reading about.

Legend spoke about the importance of collaboration, and encouraged the audience to take advantage of their peers’ diverse talents to produce greatness.

Marketo Calendar HDWith that, Marketo’s CEO, Phil Fernandez, announced some of Marketo’s newest product innovations for 2015 and inspired us all to take full advantage of how these new tools can take our marketing automation to the next level.

Top 5 Marketo Innovation List

Here’s a top 5 list of what you’ll see in 2015 from Marketo with regard to engagement marketing:

  1. Marketo Mobile Engagement: First of its kind solution to facilitate the design and delivery of push notifications across mobile devices.
  2. Marketo Ad Bridge: Connecting the power of Marketo with platforms such as Facebook, Google, and LinkedIn to deliver digital ads that are more personalized to each user.
  3. Marketo Moments: Access reports and campaigns from the convenience of your mobile device with this easy to use mobile app.
  4. Enhanced Mobile Access for Marketo Sales Insights: Real-time access to Sales Insights from the palm of your hand.
  5. Marketo Calendar HD: No more huddling around a small monitor, with Marketo’s Calendar HD you can display your marketing calendar on the big screen for all to see. (photo above)

Future of (Engagement) Marketing

Finally, Fernandez spoke about where he thought the future of marketing is headed with mentions of big data, machine learning, and predictive analytics, and how our devices are merely a window into the cloud.

Overall, the summit was a great success this year, and marketers have some great new tools to jump head first into engagement marketing. If you rely on data to make decisions, remember that you can’t achieve positive ROI without taking action. Marketing automation is a high impact way to take action and leverage your analytics insights to segment your testing, personalize user experiences, and optimize your marketing efforts across the customer journey to better engage your audience.

Marketo Engagement Strategy ebookIf you aren’t familiar with engagement marketing or you need help developing your strategy, leave a comment below with your questions and download this engagement strategy ebook to learn how to maximize both customer acquisition and lifetime value (CLV).



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