Posts by Mai Alowaish

Analytics

Mobile App Analytics Tracking Using Firebase and GTM: Track Engagement and eCommerce

Mobile App Analytics has quickly become just as important as web analytics with app store downloads currently reaching over 100 billion and more ecommerce sales than ever before are now taking place on apps. Analytics data within your mobile app can provide important insights to understand the customer journey across platforms, optimize user experience and make better business decisions. Check out this crash course on how easy it is to leverage Firebase and Google Tag Manager to gain the invaluable insights you desire to optimize your apps and meet your organization’s goals.

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Sep 11, 2018    10 Comments

Analytics

2018 Women In Analytics Conference Recap

Mai Alowaish attended the Women in Analytics 2018 conference and was inspired to make her mark by this years speakers. In this post, she shares her experience with us, outlining how each session helped her revisit, refine, and define her career path.

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Apr 3, 2018    0 Comments

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