Posts by Jess Johnson


How to Make the Business Case for Analytics

Learn how to make the business case for increased analytics investment within your organization. After you read this post, you will have a roadmap for how to frame the business case, how to communicate the value and Return on Analytics Investment (ROAI) of your project, and how to get new ideas funded and executed in a way that ultimately contributes to the overall goals of your organization.

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Jul 26, 2019    0 Comments

Data Management

Validate 2017: Top 6 Data Governance Takeaways

Up until now, data governance hasn’t received a lot of attention, especially within digital analytics, but that’s changing. Data-driven decision making is driving the focus on data governance to ensure business decisions are based on accurate data.

Hear our Top 6 takeaways from Validate 2017 — the recent ObservePoint conference in Park City, Utah. These tips and takeaways are straight from analytics industry experts and include insights regarding the future of data, how to break down barriers between Marketing and IT, whether or not you should add a Chief Data Officer (CDO) to your organization, and more.

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Oct 16, 2017    0 Comments

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