Posts by Jack Dwyer

Conversion Testing

Caution: Your RPV Statistical Significance Test Calculator is Misleading

Statistical significance calculations are critical, and using the right testing calculator is imperative to ensure your business is making the right decisions. There is a real danger in trying to assume that revenue behaves like other standard metrics. Especially if you are an online retailer that uses RPV as your primary testing KPI. In this post, you’ll learn the difference in testing calculator methodologies and find out why non-parametric testing is a must when testing revenue metrics.

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Mar 1, 2018    0 Comments

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