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How to Calculate Web Site Design ROI

January 26, 2008

Kayden Kelly

To properly calculate web site design ROI or any return on investment for that matter:

Return – Investment = Net Gain
Net Gain / Investment = Return On Investment (ROI)

Here is an Example ROI calculation:

$200,000 (return) – $20,000 (investment) = $180,000 (net gain)
$180,000 (net gain) / $20,000 (investment) = 9.00 or 900% ROI

Now learn how to increase your web site return on investment by reading the “Web Design for ROI” blog and book.

About the Author

Kayden Kelly

Kayden is the Founder and CEO of Blast Analytics & Marketing. He leads overall strategy and execution in positioning Blast as a leading analytics and digital marketing consulting company. An industry trailblazer who stays ahead of trends and opportunities, Kayden has spent nearly two decades building his expertise in all areas, with a deep focus on analytics, search engine optimization, and user experience. He is an evangelist for “the customer,” helping clients create sustainable competitive advantage by developing, optimizing, distributing, and connecting valuable content to customer needs. Connect with Kayden on LinkedIn. Kayden Kelly has written 48 posts on the Blast Digital Customer Experience and Analytics Blog.