Analytics & Marketing Insights

How to Calculate Web Site Design ROI

January 26, 2008           Conversion Testing

To properly calculate web site design ROI or any return on investment for that matter:

Return – Investment = Net Gain
Net Gain / Investment = Return On Investment (ROI)

Here is an Example ROI calculation:

$200,000 (return) – $20,000 (investment) = $180,000 (net gain)
$180,000 (net gain) / $20,000 (investment) = 9.00 or 900% ROI

Now learn how to increase your web site return on investment by reading the “Web Design for ROI” blog and book.



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