Posts by Halee Kotara

Google Analytics

Reunited and It Feels So Good: Combining Web and App Data in a Google Analytics 360 Roll-Up

Roll-Up properties in Google Analytics 360 were supposed to be the magical feature that would finally provide a way to combine web and app data. However, when reading Google’s blog posts, documentation, and examples, they always seem to show Roll-Ups that only contain web data. When rolling up web and app data, you’ll find that although the data is technically in the same Roll-Up property, not all the data is aligned in such a way that you can view it or analyze it in a simple or aggregated way. Thankfully, Senior Analytics Consultant, Halee shares her tips and tricks on how to combine your web and app data so you can unlock the full power of your GA Roll-Up data.

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Mar 7, 2019    0 Comments

Analytics, Adobe Analytics

Adobe Summit 2018: Tips from an Adobe Analytics Rockstar

Halee Kotara, Senior Analytics Consultant, represented Blast Analytics & Marketing in the 2018 Adobe Summit’s annual Analytics Rock Star competition. If you were unable to attend this spectacular session, Halee shares her valuable Adobe Analytics tips from real use cases. There are some excellent tactical analysis workspace ideas you can start using immediately.

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May 9, 2018    1 Comment

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