Analytics & Marketing Insights

Google’s Search-based Keyword Tool

November 19, 2008           Search Engine Optimization

Google's Search-based Keyword Tool

Via Search Engine Land, Google released a new keyword tool last night named the Search-Based Keyword Tool. This new, nifty tool from Google helps you to identify potentially valuable keywords that you may be missing from your website and AdWords campaigns based on search query data from your site’s content.

From the horse’s mouth:
The Search-based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren’t currently being used in your AdWords ad campaigns.

Google's Search-based Keywords

Based on your URLs, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on (and on other Google search properties, such as with some frequency over the past year; these suggestions can be found under the Keywords tab, in the New keywords related to (site) section. In the Keywords related to your search section, you can see a broad list of keyword ideas that are also relevant, but aren’t necessarily based on your site.

This is an especially useful tool for those of us who are running eCommerce-based websites, as it can aid you in figuring out popular items that you may have not previously thought to advertise for on your site, or on your valuable AdWords campaigns.

Great timing, considering the upcoming holiday season!



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