Conversion Testing Posts

Are You Using the Right Ecommerce A/B Testing KPI?

Conversion Testing

Are You Using the Right Ecommerce A/B Testing KPI?

For the past several years ecommerce and other organizations have invested more resources into running A/B/n tests on their websites. If you are conducting tests on your website, it is imperative to understand how test performance is being measured in order to ensure the right business decisions are being made. In this post, you’ll learn about the 3 KPIs that are commonly used to optimize revenue performance and discover why Revenue Per Visitor is the best ecommerce KPI to rely on when making business decisions.

Read More

May 18, 2018    0 Comments

Caution: Your RPV Statistical Significance Test Calculator is Misleading

Conversion Testing

Caution: Your RPV Statistical Significance Test Calculator is Misleading

Statistical significance calculations are critical, and using the right testing calculator is imperative to ensure your business is making the right decisions. There is a real danger in trying to assume that revenue behaves like other standard metrics. Especially if you are an online retailer that uses RPV as your primary testing KPI. In this post, you’ll learn the difference in testing calculator methodologies and find out why non-parametric testing is a must when testing revenue metrics.

Read More

March 1, 2018    0 Comments

Optimizely X vs Classic: Top 8 Reasons to Upgrade

Conversion Testing

Optimizely X vs Classic: Top 8 Reasons to Upgrade

Optimizely has built on the foundations laid by their original A/B testing tool and added a whole suite of products to create Optimizely X. The new platform is ready to grow with your testing program, enabling you to broaden the types of tests you can run and support personalized content. The updates are designed to help companies make better business decisions, rather than simply getting a winning test. Read about the new features and how they compare to Optimizely Classic to find out why we strongly recommend optimizers and testers start using it as soon as they can.

Read More

August 24, 2017    0 Comments

Optimizely X: PCI Compliance and What It Means for You

Conversion Testing

Optimizely X: PCI Compliance and What It Means for You

Breaking news from the team at Optimizely! As recently announced, Optimizely X now meets the demanding PCI compliance security standards specified by the Payment Card Industry Data Security Standard (PCI DSS). Find out what this means for you and your experimentation program, and how you can use Optimizely X to test your full purchase funnel in ways you’ve never been able to before. Hint: If you previously set aside test plans because of the lack of PCI compliance, now is the time to re-engage!

Read More

June 2, 2017    1 Comment

The Best Revenue Significance Calculator for A/B Testing

Conversion Testing

The Best Revenue Significance Calculator for A/B Testing

The standard online statistical significance calculator is much too simplistic for accurate testing results, especially when calculating revenue per visitor…so we developed our own! Find out why you shouldn’t ignore the revenue per visitor metric, the right way to determine its significance, and how to use our amazing RPV calculator. As a bonus, you’ll even learn how to get unsampled data from a Google Analytics standard account. Yes, anything is possible!

Read More

May 11, 2017    22 Comments

A/B Testing for the Greater Good of Your Business

Conversion Testing

A/B Testing for the Greater Good of Your Business

It’s tempting to quickly claim a victory for a winning test variation, but that doesn’t always serve the bigger picture. Understanding why you get certain test results and incorporating those insights with existing knowledge allows your team to make an informed business decision. This A/B test case study article explains how we helped Quicken make the right decision just before their busiest retail season.

Read More

March 17, 2017    0 Comments

How Optimizely Personalization Works & Why You Need a Team

Conversion Testing

How Optimizely Personalization Works & Why You Need a Team

Optimizely’s new Personalization tool may be a digital marketer’s dream come true. Imagine customizing each user’s encounter with your site, increasing the likelihood that they will complete a sale, sign up for your mailing list, or take any other action you want them to. Targeted, relevant content will be delivered to each customer profile in anticipation of his or her needs, in real-time. An experienced analytics consultant explains how to take full advantage of this remarkable product.

Read More

September 12, 2016    1 Comment

Google Optimize 360 vs. Optimizely: A Testing Royal Rumble

Conversion Testing

Google Optimize 360 vs. Optimizely: A Testing Royal Rumble

Google’s latest testing technology was built to rival its main competitors. Optimize 360 gives your business the opportunity to move away from the one-size-fits-all approach and instead leverage your key findings from Analytics 360 to customize your website for your various audience segments.

Read More

June 29, 2016    2 Comments

How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

Google Analytics, Adobe Analytics, Conversion Testing

How to Integrate Adobe Test&Target with SiteCatalyst & Google Analytics

Adobe Test&Target is a robust website optimization tool. The Test&Target product allows you to design tests and create audience segments to target content. Test & Target provides its own reporting interface to analyze the results of a test. This is great, but you might want to analyze the performance of a test in your web analytics tool. When you have the test variation/identification data in your web analytics tool, your analysis is more flexible and less dependent on the limited data set contained in Test&Target. Read on to learn how to integrate Test&Target with both Adobe SiteCatalyst and Google Analytics.

Read More

August 7, 2012    10 Comments

Conversion Testing

UX and SEO: Does the Experience Matter if No One Experiences it?

Does user experience matter if no one experiences it? Read on for specific strategies on how to combine the powerful forces of Search Engine Optimization and Usability to create the ultimate User Experience.

Read More

October 14, 2010    2 Comments

Conversion Testing

Beyond Usability – Engaging Users through the Experience

Users have come to expect a solid information architecture, engaging content, consistent interaction models and great visual treatment – now it’s time transcend expectations by considering the holistic site experience. Read examples of sites and software that are going beyond usability and engaging users through the site experience.

Read More

August 18, 2010    2 Comments

Conversion Testing

Meaningful Differentiation – A Key to Improving Conversion

Can you quickly state your company’s meaningful differentiation? Is it really meaningful? Read on to see whether or not you have truly created a unique story that your company can rally around.

Read More

July 22, 2010    2 Comments

Conversion Testing

Winner of the Best Tests of 2009

Blast Advanced Media received the 2009 Silver Ribbon Award in Which Test Won’s Best Tests of 2009 for the Best B2C Lead Generation Tests.

Read More

January 4, 2010    0 Comments

Conversion Testing

WebAward for Best Airline Website with 70% Jump in Revenue

Blast Advanced Media received the Best of Industry WebAward For Outstanding Achievement in Web Development in the “Best Airline Website” category for strategic design and development on NatureAir.com, a site for the Eco-Friendly Costa Rica Airline. Only one Best Website Award is given for each industry to the entry that receives the highest score in […]

Read More

November 6, 2009    0 Comments

Conversion Testing

Top 5 Strategic Reasons for Usability Testing

5. Usability data is addicting and can lead toward a long term desire to better serve your customers. Watching a usability testing session unfold in real time allows you, the product maker, to take a step away from the product and understand what is happening on the ground. Without empathy, it is much more difficult […]

Read More

August 7, 2009    0 Comments

Conversion Testing

Google Website Optimizer Increases Conversion 591%

How website usability testing increased sales in the face of the global travel recession Nature Air used website usability testing and improved search engine optimization to reverse decreasing web sales. The global recession has taken a serious toll on the travel industry. Costa Rica Airline, Nature Air, was feeling the harsh reality of the recession. […]

Read More

June 17, 2009    27 Comments

Conversion Testing

The Importance of Designing Toward Key Scenarios

When someone moves to a different state, there are a number of state-owned websites a new resident may need to use. For this scenario, how does the California DMV website compare to that of the Washington DOL? The DMV leaves a lot to be desired in terms of usability, and the main culprit is the […]

Read More

May 18, 2009    0 Comments

Conversion Testing

Web Optimization Tips and Tools from SES New York 2009

It’s very simple to improve the conversion of your website. First make sure your site works and fix anything that is broken. 99% of the sites we perform website evaluations on have a variety of common problems such as bad internal/external links that lead to error pages, form validation issues, functionality like forms and shopping […]

Read More

April 20, 2009    1 Comment

Conversion Testing

Top 50 Google Website Optimizer Tips on What to Test

Below is list of what to test (from my session on ‘Radically Improving your Conversion Rate’ using Google Website Optimizer at Search Engine Strategies New York 2009) in really no specific order because each site is different. If you are new to Google Website Optimizer check out our Top 7 Google Website Optimizer Tips before […]

Read More

March 27, 2009    9 Comments

Conversion Testing

KISSmetrics list of Google Website Optimizer resources

The KISSmetrics blog recently posted 35 Resources for Getting the Most out of Google Website Optimizer. We are of course excited that they included six resources that we created or were involved in: Google Website Optimizer A/B Test Tutorial for Content Page Google Website Optimizer Multivariate Test Tutorial for Ecommerce Product Page Google Website Optimizer […]

Read More

March 6, 2009    1 Comment

 

Analytics Blog

We're here to help with tips and insight on the following topics:

Subscribe to RSS


Stoke Your Passion for Digital

Subscribe for a monthly digest of analytics tips, digital marketing news, and case studies from experts certified with Google, Adobe, Tableau, Tealium, and more!




Connect with Blast Analytics & Marketing