Posts by Brian

Google Adwords Enhanced Campaigns Shake Things Up

Paid Search

Google Adwords Enhanced Campaigns Shake Things Up

Google recently announced Enhanced Campaigns, which is the biggest change to come to Adwords in a long time. Google Adwords Enhanced Campaigns is the latest attempt for Google to capitalize on the increasing shift toward mobile use. To help demystify the new updates, we have outlined the most important enhancements and provided guidance on the actions you need to take.

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Mar 7, 2013    1 Comment

Google Adwords Demographic Bidding Returns

Search Engine Optimization, Paid Search

Google Adwords Demographic Bidding Returns

Back in 2008, Google announced their demographic bidding beta test feature in Adwords, only to be retired in March of this year. But just 6 months later, Google announced the return of demographics for Adwords. It is now found under the Display tab in the Adwords user interface (UI), if you have yet to take notice.

If you want to know what demographic bidding is all about, how to use it and more; check out this article.

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Oct 25, 2012    0 Comments

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