Posts by Brad Millett

Adobe Analytics

Adobe Summit 2018 Highlights

Brad Millet, Senior Analytics Strategist, provides a quick recap of the top Adobe Analytics takeaways from the 2018 Adobe Summit sessions. In case you were unable to attend, Brad shares the “Best Of” Summit plus a few honorable mentions.

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Apr 21, 2018    0 Comments

Analytics, Adobe Analytics

Mining Customer Journey Insights from Adobe Analytics

Stop asking general questions. Become more proactive with customer journey analysis reports.

Every business has a unique customer journey, which probably spans devices and crosses both online and offline channels. Trying to make sense of all the data might leave you with analysis paralysis caused by having too many analytics reports, or wondering how to best slice your simple “visits” report to yield valuable insights. Using the flexibility of Adobe Analysis Workspace, segmentation, and calculated metrics, we can cure both of these issues with customer journey reporting. Adobe Analytics Idol finalist Brad Millett gives instructions for turning out a single, clear report on customer journeys that are specific to your business.

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Sep 6, 2017    1 Comment

Analytics, Adobe Analytics

10 Reasons to Adopt Adobe Analytics Analysis Workspace

With the most recent updates to Analysis Workspace, Adobe has made it clear that this is the future of their analytics platform. As the industry evolves, those working in it have continued to mature to a point where they are no longer asking just the “what” questions of their data, but also the “why” and “how” and “what next” questions. A senior marketing analyst explains why his New Year’s resolution is to leave Reports & Analytics behind and describes ten ways that Analysis Workspace can solve problems, save time, and foster world peace.

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Jan 19, 2017    2 Comments

Adobe Analytics

3 Problems Solved by Adobe Analytics Calculated Metrics

Combining the freedom of Analysis Workspace with the power of segmentation, calculated metrics are now one of the most powerful features available in Adobe Analytics.

In this post, Brad shares his expert guidance on how to create calculated metrics that enable complete, deep analysis. He will walk you three hypothetical situations to give you examples of common data analysis problems and how to creatively solve them using the calculated metrics builder.

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Nov 3, 2016    6 Comments

Adobe Analytics

Deeper Attribution Modeling with Adobe Analytics

Adobe Analytics users are probably familiar with first touch and last touch attribution models, but we find that many aren’t clear on the advantages and disadvantages of other attribution models. In this deep dive post from one of our Certified Adobe Analytics Analysts, we’ll show you how to get more valuable insights from your Marketing Channels reports. Get actionable tips on how to leverage other attribution models to optimally allocate credit to marketing channels and more effectively analyze customer conversion paths to help you meet your ultimate goal of optimizing your marketing investments.

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Jul 18, 2016    16 Comments

Adobe Analytics

Top 5 Brilliant Insights from 2016 Adobe Summit

Every year, thousands of marketers gather together for about a week of industry insights, forward thinking, product reveals, and geekery at Adobe’s analytics and marketing summit. With more than 10,000 attendees, there was a lot of excitement and high expectations.

Adobe did not disappoint and their knack for grandiose aesthetics was on full display. Between the perennial favorite “Sneaks” session, and the Donny Osmond duet with Adobe’s VP of Strategy John Mellor, this was a Summit to remember! Learn about the 5 key summit takeaways that impressed us.

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Apr 12, 2016    0 Comments

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