Tag Management Posts

Increase Your Competitive Advantage with Tag Management Governance

Tag Management

Increase Your Competitive Advantage with Tag Management Governance

Is your tag management system the Wild West or Fort Knox? Learn from our VP of Analytics, Joe Christopher, the importance of a tag management system (TMS) and how it plays a critical role in your organization’s ability to move quickly when implementing analytics and marketing tags/platforms onto your website. Find out how to successfully implement a TMS in a way that respects security, transparency, and performance while ensuring efficiency, flexibility, and data quality are achieved.

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October 7, 2019    0 Comments

Tag Management System Comparison: Know Your Options!

Tag Management

Tag Management System Comparison: Know Your Options!

It is important to know your options when it comes to selecting the optimal tag management system (TMS) for your organization’s unique needs. Read this valuable post by TJ, to accelerate your TMS vendor comparison/selection process and alleviate some common challenges. Learn about key differences in TMS terminology, and see our perspective on the strengths and weaknesses of Tealium iQ, Google Tag Manager, and Adobe launch.

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August 31, 2018    1 Comment

Tealium Tag Management Examples: How to Build a Custom Tag

Analytics, Tag Management

Tealium Tag Management Examples: How to Build a Custom Tag

When you need a tag template that doesn’t currently exist in Tealium iQ, you can adapt one of 3 customizable tags: the Custom Pixel tag, the Generic tag, and the Custom Container tag. One of our analytics implementation experts explains each, plus gives step-by-step instructions for implementing a Custom Container tag. Once you learn the basics, you can edit the template of any tag found in Tealium’s Tag Marketplace! As you become more comfortable with template editing, a whole new level of tag management opens up that allows you to use Tealium to do your bidding.

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March 27, 2017    1 Comment

 

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