Google Analytics Posts

Why Your Email Campaign Tracking Might Be Wrong

Analytics, Google Analytics

Why Your Email Campaign Tracking Might Be Wrong

We all strive for more granularity in our analytics data.

For email campaign tagging, we want to know the campaign name, the time it was sent out, the list name, and much more. This is great if all links within the email are using the same UTM campaign parameters.

What if you decide to put the area of the email or the link name itself in the utm_content parameter so that there are a lot of different Google Analytics UTM campaign parameter values within a single email?

Do you think this could cause a problem with your analytics data? It sure does! Especially in a long, high engaging email newsletter like Houzz’s Updates where the user is likely to click multiple links.

We’ll help you understand the implications of this issue, and provide a custom email campaign tracking solution so that you don’t have to sacrifice important granular data. Plus, make it easier for you to take action on your email data!

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August 26, 2014    6 Comments

Google Analytics Shopping & Merchandising Analysis (Part 2)

Google Analytics

Google Analytics Shopping & Merchandising Analysis (Part 2)

Continuing on from part one in this four part blog series on Google Analytics Enhanced Ecommerce reports, where I discuss the new Ecommerce Overview report. I am now taking a first look at the Shopping Analysis reports.

First up, is the Shopping Behavior Analysis report, followed by a review of the Checkout Behavior Analysis report.

Spoiler alert…there is a valuable surprise that we uncover in the Shopping Behavior Report which simplifies creating custom ecommerce segments.

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July 18, 2014    3 Comments

Google Analytics Focuses on Shopping & Merchandising Analysis

Google Analytics

Google Analytics Focuses on Shopping & Merchandising Analysis

New, enhanced ecommerce reports in Google Analytics empower ecommerce retailers!

For those of you ecommerce retailers who’ve previously been hesitant about Google’s commitment to more in-depth ecommerce reporting, you are about to have a serious increase in new reporting data to crunch and optimize your ecommerce funnel. Specifically, online retailers can now analyze shopping behavior, marketing campaign impact, internal promotion influence, sales by affiliate, coupon code redemption, refund activity, merchandising/product mix, and import product metadata to enrich your analysis.

We had the opportunity to work with a large ecommerce retailer to put these new features into action during Google’s confidential beta release period. Read on to see ecommerce report examples from a real implementation, and stay tuned for three more parts in this enhanced ecommerce blog post series.

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May 30, 2014    6 Comments

How to Track & Analyze Scroll Depth in Google Analytics

Google Analytics

How to Track & Analyze Scroll Depth in Google Analytics

Sooner or later, you’re going to want to know how deep users scroll on a page.

Wouldn’t it be great if you could track vertical scroll percentage of page and view it easily in Google Analytics? Good news…in this blog post we’ll educate you on the virtues of tracking scroll depth, show you how to setup scroll tracking, create custom scroll tracking reports, create custom segments for actionable analysis, and most importantly, we’ll give you the code.

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April 10, 2014    18 Comments

How to Use Dimension Widening to Improve Affiliate Reporting

Analytics, Google Analytics

How to Use Dimension Widening to Improve Affiliate Reporting

A client of ours, Alibris, that runs a significant volume of email campaigns recently came to Blast Analytics & Marketing looking for a solution to their affiliate reporting challenge. Being a company with tens of thousands of affiliate sellers, their email campaigns routinely get tagged with an encoded source code to mask the affiliate’s real name. This blog post shows how Google Analytics’ Dimension Widening paved the way to construction of a custom report where the analyst could see the actual name of the affiliate and not have to manually look up an encoded source code in a large table.

(Keep in mind, that this dimension widening solution can be applied to a wide variety of similar reporting challenges and is not just for this specific affiliate use case.)

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February 27, 2014    5 Comments

4 Helpful Tips to Avoid Risk with Google Tag Manager

Analytics, Google Analytics

4 Helpful Tips to Avoid Risk with Google Tag Manager

While the majority of sites may use Google Tag Management to insert marketing tag code via the default Google Tag Manager templates it provides — some of us make heavy use of the Custom HTML tag.

The Custom HTML tag poses a major risk since the custom code inserted could potentially break your site’s functionality.

Let us ease your mind…there is nothing to worry about. We have four helpful tips to bring your risk down to near zero.

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November 25, 2013    14 Comments

How to get Unsampled Data from Google Analytics

Analytics, Google Analytics

How to get Unsampled Data from Google Analytics

For those of you who are using Google Analytics Standard on a website that receives over 500,000 visits a month, you are likely hitting a frustrating obstacle in your analysis; sampled data.

Want to make good business decisions? You need data you can trust. You can’t trust sampled data.

While you evaluate upgrading to Google Analytics Premium; what can you do about sampling? This post describes a new solution that will help you easily obtain unsampled data from Google Analytics.

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November 17, 2013    5 Comments

New Crowdsourced Google Analytics Solutions Gallery Gives You Quick, Easy Insight

Analytics, Google Analytics

New Crowdsourced Google Analytics Solutions Gallery Gives You Quick, Easy Insight

Are you looking for ideas on advanced segments, dashboards, and custom reports? Wouldn’t it be great if you could quickly import pre-built solutions from the Google Analytics community? Check out latest release of Google Analytics Solutions Gallery!

Good news! Google has come to the aid of those looking for an easy way to add pre-configured dashboards, segments and custom reports to their Google Analytics account. The ‘Google Analytics – Solutions Gallery’ provides a centralized resource for user submitted solutions that address a variety of business needs. Over time we see this growing into an invaluable hub of resources for users looking to strengthen their understanding of their data.

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October 8, 2013    2 Comments

How to Use the Universal Analytics Measurement Protocol to Integrate with SmartThings

Analytics, Google Analytics

How to Use the Universal Analytics Measurement Protocol to Integrate with SmartThings

With great new products like SmartThings intelligent device sensors coming out, we’re inspired to do some cool offline tracking tests using Google’s Universal Analytics robust Measurement Protocol. To get inspired yourself by the offline tracking possibilities, read this funny story of how we coupled Google Universal Analytics’ with SmartThings devices to track offline activity within our office and have it reported inside Google Analytics real-time event reports.

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September 13, 2013    2 Comments

How to Track Downloads & Outbound Links in Universal Analytics

Google Analytics

How to Track Downloads & Outbound Links in Universal Analytics

By default Google Analytics does not track file downloads, email, telephone or other outbound link clicks automatically. We developed dynamic outbound link / download tracking code a couple years ago to address this and due to the popularity, we revisit it from time to time as the Google Analytics platform evolves. The latest evolution addresses the new Universal Analytics syntax, which includes a feature that leverages the new hit callback functionality.

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September 4, 2013    47 Comments

In-Store (Offline) Tracking with Google’s Universal Analytics

Analytics, Google Analytics

In-Store (Offline) Tracking with Google’s Universal Analytics

Can you imagine counting the in-store purchase as part of a more complete conversion path from campaign, to landing page, to intermediate conversion steps, to online, AND now, to offline transaction? We now have the ability to help you send offline activities occurring in brick and mortar stores to Google Analytics using Universal Analytics.

This new type of tracking offline conversions can allow you to measure the success of your offline coupons, identify how people that bought in-store found your website, and much more. In this post, Paul shares a hypothetical scenario of using Universal Analytics to track offline conversions; specifically, a sale made at a brick and mortar store. Read on to explore how to bring this new offline sales data into your analytics!

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August 25, 2013    1 Comment

Using Google Universal Analytics with PhoneGap Apps

Google Analytics

Using Google Universal Analytics with PhoneGap Apps

We come across unique tracking issues all of the time at Blast. These range from advanced widget/tool tracking to very detailed data collection for inline listings on a website. Our technical team has encountered many unique situations and we absolutely love the challenge when we take on work that pushes the limits of Google Analytics and we are able to build a solution that provides value to our clients. Read on to learn about one such unique request that we recently received. We provided a solution for getting mobile application tracking on the PhoneGap framework to work correctly in Universal Analytics.

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July 16, 2013    69 Comments

How to Fully Track the Print Page Action with Google Analytics

Google Analytics

How to Fully Track the Print Page Action with Google Analytics

Have you ever wondered if people are printing pages from your website?

Wonder no more…as we have provided a solution to track all the methods people use to print a page on your website. We will show you how to capture this data whether they click on your pretty print button, right click and choose print from the right click menu, use keyboard shortcuts ‘Ctrl+P’ (Windows) or ‘Cmd+P’ (Mac), or use the File > Print menu. If you use Google Analytics, read this post to learn how you can track how many people are printing your website pages.

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July 9, 2013    17 Comments

Universal Analytics – Now Properly Namespaced

Google Analytics

Universal Analytics – Now Properly Namespaced

Google’s new Universal Analytics platform has a lot of great features. We wrote about quite a few of the features in our last post about Yellow Pages NZ moving to Universal Analytics. Also, there are many great posts by Justin Cutroni that do a fantastic job of explaining the benefits.

One feature has flown under the radar and hasn’t been talked about as much: the ability to properly namespace. This is partially because the audience that would need such a feature is probably smaller than the mass audience that can benefit from the more publicized Google Analytics Universal Analytics features.

This ability drastically changed from the classic version of Google Analytics. Read on to learn why exactly would someone want to do this and how it is useful.

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May 21, 2013    4 Comments

Yellow Pages Group New Zealand Upgrades to Universal Analytics

Google Analytics

Yellow Pages Group New Zealand Upgrades to Universal Analytics

The Google Analytics team recently announced the public beta of Universal Analytics. Universal Analytics includes a lot of great features today, with many more planned for the future. It is an exciting change and one that the team here at Blast is continually providing feedback to Google on to help shape it into a great platform.

Read on to learn about how we built an implementation in Universal Analytics that met the demanding business requirements of our client, Yellow Pages NZ.

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May 20, 2013    7 Comments

Using Multiple Trackers in Google Analytics

Google Analytics

Using Multiple Trackers in Google Analytics

We believe in simplicity and automation. Eliminating development time and lowering the potential for coding errors is what drove the development of our battle tested Google Analytics multi-tracker script. If you have the need to use multiple Google Analytics trackers, for tracking affiliates, creating an aggregated roll-up profile for all of your sites, or other various reasons; you’ll appreciate this post which will save you time and help you avoid unnecessary headaches. Plus, this solution can help ease your migration to Universal Analytics (even if you are only using one tracker)!

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April 17, 2013    24 Comments

Google Analytics Remarketing Boosts Conversion!

Google Analytics, Paid Search

Google Analytics Remarketing Boosts Conversion!

If you are interested in learning about Google Remarketing this is your comprehensive resource to learn what it is, why you should use it, how it works, drawbacks of the remarketing tag, steps to setup remarketing, types of remarketing lists you can create, and accessing your remarketing lists from Adwords.

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April 1, 2013    7 Comments

Prevent Data Loss when using Google Analytics Remarketing Tag

Google Analytics

Prevent Data Loss when using Google Analytics Remarketing Tag

Did you know that you could lose up to 70% of your analytics data by implementing the Google Analytics Remarketing Tag?

The reason is that Google Analytics replaces the standard GA tracking code with the DoubleClick tracking code. Because the DoubleClick tracking code (dc.js) uses a third-party cookie which can track user activity across websites, it is blocked by most ad blocking and privacy protection software. Read the entire post to see how we solved this data loss concern which you can implement on your own site to reap the benefits of remarketing without concern.

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April 1, 2013    10 Comments

How to Track Downloads & Outbound Links in Google Analytics

Google Analytics

How to Track Downloads & Outbound Links in Google Analytics

It has been almost 2 years since we published our wildly popular post, “How to Track Downloads in Google Analytics.” Since Google Analytics does not track file downloads or other outbound link clicks automatically, we saw an opportunity to provide this code to the community. In our original post we provided some explanations and code examples for tracking file downloads in Google Analytics using event tracking.

We decided to revisit our original post and provide a valuable code update that improves performance, makes tracking downloads more manageable and easier to extend.

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March 22, 2013    145 Comments

Can You Trust Your Google Analytics Data?

Analytics, Google Analytics

Can You Trust Your Google Analytics Data?

Your data in Google Analytics may not be as accurate as you think. If you have a large volume of traffic, your data could easily be off by 10-80%, or even more. Shocking right? One reason for inaccurate data is your implementation; we’ve focused on that topic in previous blog posts and we also offer consulting services to expertly address those issues.

Another reason, which is outside of your control in Google Analytics Standard, is the amount of data you have and your probability to receive sampled data in the GA reporting interface (or even via the API). We’ll be focusing on the latter, diving into the world of sampled GA data and helping you understand at what point you should trust the data (or not).

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February 21, 2013    18 Comments

 

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