Analytics & Marketing Insights

Mastering Adobe Analytics s.Products Syntax

Adobe Analytics

Mastering Adobe Analytics s.Products Syntax

Adobe Analytics is one of the more difficult analytics tools to properly implement. It has many custom settings, variables, and syntaxes to follow in order to properly track a site. Adobe’s s.products variable is perhaps the trickiest one to get right. In this blog post, Senior Analytics Implementation Consultant, Brent Scheffer deep dives into the world of Adobe s.Product syntax and teaches readers how to successfully implement.

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November 20, 2019    0 Comments

How to Get Your Business AI Ready to Improve Customer Experience

Analytics

How to Get Your Business AI Ready to Improve Customer Experience

Providing an engaging customer experience is no longer optional for businesses but instead, is demanded by users. In this blog post, Director of Optimization, Roopa Carpenter explains the difference between AI and ML, discusses how to identify the business need for AI, how to make data AI ready, and finally how to implement artificial intelligence to improve customer experience and anticipate your customers’ needs.

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October 29, 2019    0 Comments

Increase Your Competitive Advantage with Tag Management Governance

Tag Management

Increase Your Competitive Advantage with Tag Management Governance

Is your tag management system the Wild West or Fort Knox? Learn from our VP of Analytics, Joe Christopher, the importance of a tag management system (TMS) and how it plays a critical role in your organization’s ability to move quickly when implementing analytics and marketing tags/platforms onto your website. Find out how to successfully implement a TMS in a way that respects security, transparency, and performance while ensuring efficiency, flexibility, and data quality are achieved.

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October 7, 2019    0 Comments

5 Exciting Updates from Optimizely’s Opticon Conference 2019

Conversion Testing

5 Exciting Updates from Optimizely’s Opticon Conference 2019

Senior Analytics Strategist, Jill Stolt, travels to San Francisco to attend Opticon 2019. Read about several Optimizely product updates featured in this article, plus the major themes featured at this year’s conference.

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September 27, 2019    0 Comments

The Last Statistical Significance Calculator You’ll Ever Need

Conversion Testing

The Last Statistical Significance Calculator You’ll Ever Need

In the second installment of this blog post series, Senior Analytics Optimization Consultant, Alex Molineux unveils Blast’s new one-stop statistical significance calculator that now serves all of your A/B testing needs. Plus, learn how your organization can utilize this calculator to make better business decisions.

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September 11, 2019    0 Comments

Taking Action with Google Analytics 360 and Salesforce Integration

Google Analytics

Taking Action with Google Analytics 360 and Salesforce Integration

As an organization you need to understand your customers’ full journey so you can gain insights and ultimately take action on the touchpoints that are most effective for your potential customers. Learn from one of Blast’s experts, Senior Analytics Optimization Consultant, Alex Molineux on the best ways your organization can truly break down data silos, increase conversion and improve customer experience.

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August 22, 2019    1 Comment

How to Calculate Statistical Significance for Session-Based Metrics in A/B Tests

Conversion Testing

How to Calculate Statistical Significance for Session-Based Metrics in A/B Tests

Most times an A/B testing strategy focuses on impacting the bottom-line or KPIs for a business. However, there will be times where other metrics will be of importance and it’s critical to have a strategy in place to ensure these A/B testing KPIs are accurately tracked, and that the correct statistical significance analysis is being used to evaluate and optimize customer experience performance. In this blog post, Director of Optimization, Roopa Carpenter, describes what steps need to be taken to resolve these issues, provides an example client use case, and introduces the new and improved Blast Statistical Significance Calculator.

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August 6, 2019    0 Comments

How to Make the Business Case for Analytics

Analytics

How to Make the Business Case for Analytics

Learn how to make the business case for increased analytics investment within your organization. After you read this post, you will have a roadmap for how to frame the business case, how to communicate the value and Return on Analytics Investment (ROAI) of your project, and how to get new ideas funded and executed in a way that ultimately contributes to the overall goals of your organization.

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July 26, 2019    0 Comments

Why You Need a Data Layer for Web Analytics Implementation Success

Analytics

Why You Need a Data Layer for Web Analytics Implementation Success

Jason, our Director of Analytics Implementation, explores the value of implementing a data layer and what benefits it can bring to your organization. Learn how integrating a data layer increases the reliability of your data and decreases the level of effort to maintain and modify your web analytics implementation in the future.

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July 10, 2019    0 Comments

5 Data-Driven Content Marketing Takeaways from 2019 Contently Summit

Digital Marketing

5 Data-Driven Content Marketing Takeaways from 2019 Contently Summit

The 2019 Contently Summit was creatively set with a “university” theme, where attendees were inspired to earn a “Masters of Content,” and become “Masters of Content.” Discover five high-level data-driven content marketing takeaways gleaned by Director of Marketing Strategy, Joe Wuelfing and get (re)inspired to apply these tips to your organization.

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May 31, 2019    0 Comments

Switch to Adobe Analytics Server-Side to Improve Data Quality and Site Performance

Adobe Analytics

Switch to Adobe Analytics Server-Side to Improve Data Quality and Site Performance

Senior Analytics Implementation Consultant, TJ Webster, dives into the world of Adobe Analytics Server-Side and helps you decide if implementing server-side is best for your organization. Learn how to deploy Adobe Analytics server side, plus, understand the pros and cons of going server-side.

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May 21, 2019    0 Comments

Women in Analytics 2019: Empowering Women, One Conference at a Time

Analytics

Women in Analytics 2019: Empowering Women, One Conference at a Time

A lot can change in a year! Analytics Consultant, Mai Alowaish attends the Women in Analytics 2019 Conference not only as an attendee, but as a speaker. Read how she is inspiring others and giving back to women within the analytics community.

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May 7, 2019    1 Comment

Adobe Summit 2019 Takeaways

Adobe Analytics

Adobe Summit 2019 Takeaways

Join several of our Adobe Analytics consulting experts in this discussion about Adobe Summit 2019. Learn about the top sessions, the biggest takeaways, and what’s on the horizon for the Adobe Experience Cloud.

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April 23, 2019    0 Comments

Adobe Summit 2019: 3 Pro Tips to Make Confident Decisions

Adobe Analytics

Adobe Summit 2019: 3 Pro Tips to Make Confident Decisions

Blast Senior Analytics Strategist, Brad Millett presented at the 2019 Adobe Summit in Las Vegas. If you were unable to attend his popular session, “Making Confident Decisions Quickly: Analysis Workspace Tips and Tricks,” then you missed out on some valuable Adobe Analytics dashboard tips. Learn how to elevate your decision making with the Top 3 Pro Tips shared in this article, and even watch the session recording for more insights.

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April 16, 2019    0 Comments

Top 8 Digital Analytics Industry Trends 2019

Analytics

Top 8 Digital Analytics Industry Trends 2019

The digital analytics industry continues to grow and change. Through our work with a multitude of clients in various industries, we’ve taken a look at the analytics trends that are currently top-of-mind for many in 2019.

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April 6, 2019    0 Comments

Reunited and It Feels So Good: Combining Web and App Data in a Google Analytics 360 Roll-Up

Google Analytics

Reunited and It Feels So Good: Combining Web and App Data in a Google Analytics 360 Roll-Up

Roll-Up properties in Google Analytics 360 were supposed to be the magical feature that would finally provide a way to combine web and app data. However, when reading Google’s blog posts, documentation, and examples, they always seem to show Roll-Ups that only contain web data. When rolling up web and app data, you’ll find that although the data is technically in the same Roll-Up property, not all the data is aligned in such a way that you can view it or analyze it in a simple or aggregated way. Thankfully, Senior Analytics Consultant, Halee shares her tips and tricks on how to combine your web and app data so you can unlock the full power of your GA Roll-Up data.

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March 7, 2019    0 Comments

Debug Your Firebase + GTM App Analytics Implementation with Google Analytics Batch Decoder

Google Analytics

Debug Your Firebase + GTM App Analytics Implementation with Google Analytics Batch Decoder

Now that you know how to leverage your Firebase and Google Tag Manager data to gain valuable insights, it’s time to validate your implementation! Validation is an important step in every GTM Firebase implementation to ensure that tracking is capturing the right data. Analytics Consultant, Mai Alowaish, teaches you how to quickly and accurately debug your Google Tag Management to best optimize your mobile app specific Google Analytics implementation.

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February 11, 2019    2 Comments

What Is the Difference Between a DMP and CDP, and Do I Need One?

Data Management

What Is the Difference Between a DMP and CDP, and Do I Need One?

More and more organizations are investing in Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) to help capture, correlate, and manage their customer data. In this blog post, Director of Analytics Strategy, Aimee Bos, provides clarity and helps you decide which platform is best suited for your organization’s needs. Understand the differences and similarities between DMPs and CDPs to help you prioritize and select the platform(s) for your organization.

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January 30, 2019    4 Comments

10 Tips to Foster a Data-Driven Culture

Analytics

10 Tips to Foster a Data-Driven Culture

A data-driven organization is one that fosters a strong commitment to leveraging data for insights that lead to actions. While there are many components of becoming a data-driven organization, the most critical component is that of developing a Data-Driven Culture. Your culture, after all, is what constantly reinforces and maintains your organization’s ability to use data to make better decisions and increase competitive advantage.

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January 21, 2019    0 Comments

Increase Enterprise Data Quality with ObservePoint’s Tag Governance Solution

Data Management

Increase Enterprise Data Quality with ObservePoint’s Tag Governance Solution

What is tag governance? Why should it be an essential part of your overall data governance strategy? Analytics Consultant, Chris Hewlett, will dive into the top features that ObservePoint’s solution has to offer and explain how it adds value to the data quality monitoring process. Every year, the amount of data that’s created, collected, and analyzed increases exponentially. Companies deploy more and more tracking technologies on their websites in the form of tags. Without a tool like ObservePoint to govern these tags, the data collected can become overwhelming and, in some cases, harmful to your business. Specifically, organizations without effective tag governance systems run the risk of losing time-sensitive data, violating data privacy regulations, and making bad decisions based on bad data.

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January 14, 2019    0 Comments

 

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