Analytics & Digital Marketing Tips

Debug Your Firebase + GTM App Analytics Implementation with Google Analytics Batch Decoder

Google Analytics

Debug Your Firebase + GTM App Analytics Implementation with Google Analytics Batch Decoder

Now that you know how to leverage your Firebase and Google Tag Manager data to gain valuable insights, it’s time to validate your implementation! Validation is an important step in every GTM Firebase implementation to ensure that tracking is capturing the right data. Analytics Consultant, Mai Alowaish, teaches you how to quickly and accurately debug your Google Tag Management to best optimize your mobile app specific Google Analytics implementation.

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February 11, 2019    0 Comments

What Is the Difference Between a DMP and CDP, and Do I Need One?

Data Management

What Is the Difference Between a DMP and CDP, and Do I Need One?

More and more organizations are investing in Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) to help capture, correlate, and manage their customer data. In this blog post, Director of Analytics Strategy, Aimee Bos, provides clarity and helps you decide which platform is best suited for your organization’s needs. Understand the differences and similarities between DMPs and CDPs to help you prioritize and select the platform(s) for your organization.

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January 30, 2019    0 Comments

10 Tips to Foster a Data-Driven Culture

Analytics

10 Tips to Foster a Data-Driven Culture

A data-driven organization is one that fosters a strong commitment to leveraging data for insights that lead to actions. While there are many components of becoming a data-driven organization, the most critical component is that of developing a Data-Driven Culture. Your culture, after all, is what constantly reinforces and maintains your organization’s ability to use data to make better decisions and increase competitive advantage.

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January 21, 2019    0 Comments

Increase Enterprise Data Quality with ObservePoint’s Tag Governance Solution

Data Management

Increase Enterprise Data Quality with ObservePoint’s Tag Governance Solution

What is tag governance? Why should it be an essential part of your overall data governance strategy? Analytics Consultant, Chris Hewlett, will dive into the top features that ObservePoint’s solution has to offer and explain how it adds value to the data quality monitoring process. Every year, the amount of data that’s created, collected, and analyzed increases exponentially. Companies deploy more and more tracking technologies on their websites in the form of tags. Without a tool like ObservePoint to govern these tags, the data collected can become overwhelming and, in some cases, harmful to your business. Specifically, organizations without effective tag governance systems run the risk of losing time-sensitive data, violating data privacy regulations, and making bad decisions based on bad data.

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January 14, 2019    0 Comments

Code of Ethics for Data Analysts: 8 Guidelines

Analytics

Code of Ethics for Data Analysts: 8 Guidelines

Data analysts face new and greater challenges every day. This year has brought into focus a critical issue that impacts everyone from the Chief Data Officer to the analytics intern: ethics. There’s a raising concern of ethical issues in data analysis and how data is shared. Though organizations like the Digital Analytics Association lay out a code of ethics, there has been little to keep analysts, companies and leaders in check. Lara Fisher, Senior Analytics Strategist, discusses why having a code of ethics is fundamental for organizations, and more importantly, individual data analysts.

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December 26, 2018    0 Comments

Tableau Conference 2018: Top 10 Takeaways

Data Visualization

Tableau Conference 2018: Top 10 Takeaways

Nick Mannon, Director of Data Solutions, attended this year’s Tableau Conference in New Orleans. Hear what the top 10 takeaways are, such as toggle zone visibility, export to PowerPoint, and automatic phone layouts. Plus a few runner ups that are just as exciting! Get the inside scoop on what happened in the “Big Easy” and what’s in store for future Tableau features.

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December 3, 2018    2 Comments

Maintenance Required: Audit Your Adobe Analytics Solution

Analytics, Adobe Analytics

Maintenance Required: Audit Your Adobe Analytics Solution

Just like a new car, when your company first invested in Adobe Analytics, the implementation project would have kicked off with a lot of excitement, resources and business sponsorship. As time passed, attention and resources often shift to other projects. As your analysts begin handling the day-to-day reporting requests, efforts tend to stall when it comes to keeping with some of the everyday basics like best practices and maintenance. That’s why periodically conducting an Adobe Analytics Audit is critical. Hear the top reasons for conducting an audit, learn more about the process, and see examples of the benefits clients have realized.

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November 26, 2018    0 Comments

Transform Your Business Goals Into a Powerful Analytics Strategy

Analytics

Transform Your Business Goals Into a Powerful Analytics Strategy

In this deep dive blog post, Senior Analytics Strategist, Brad Millett explains why you need an analytics tracking strategy, where to start, and the steps for developing one. When you’re done reading this article you’ll have a solid foundation to begin transforming your business goals into a powerful analytics strategy and be empowered to lead your organization to find answers to your meaningful business questions.

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November 5, 2018    2 Comments

Tableau Python Forecasting: Increase Your Accuracy!

Data Visualization

Tableau Python Forecasting: Increase Your Accuracy!

Your wish is Tableau’s command! Finally, Python has been added to Tableau’s space, making it easy to solve any data related problem. In this post, Data Scientist, Jack Dwyer shows you, step by step, how to increase your forecasting accuracy in Tableau using TabPy.

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October 10, 2018    0 Comments

Mobile App Analytics Tracking Using Firebase and GTM: Track Engagement and eCommerce

Analytics

Mobile App Analytics Tracking Using Firebase and GTM: Track Engagement and eCommerce

Mobile App Analytics has quickly become just as important as web analytics with app store downloads currently reaching over 100 billion and more ecommerce sales than ever before are now taking place on apps. Analytics data within your mobile app can provide important insights to understand the customer journey across platforms, optimize user experience and make better business decisions. Check out this crash course on how easy it is to leverage Firebase and Google Tag Manager to gain the invaluable insights you desire to optimize your apps and meet your organization’s goals.

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September 11, 2018    20 Comments

Tag Management System Comparison: Know Your Options!

Tag Management

Tag Management System Comparison: Know Your Options!

It is important to know your options when it comes to selecting the optimal tag management system (TMS) for your organization’s unique needs. Read this valuable post by TJ, to accelerate your TMS vendor comparison/selection process and alleviate some common challenges. Learn about key differences in TMS terminology, and see our perspective on the strengths and weaknesses of Tealium iQ, Google Tag Manager, and Adobe launch.

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August 31, 2018    1 Comment

GDPR: Do I Really Need Consent for Google Analytics Tracking

Google Analytics

GDPR: Do I Really Need Consent for Google Analytics Tracking

The GDPR went into effect on May 25th, 2018 and protects EU citizen privacy. Now that we are past the deadline, you may be asking yourself if you really need to gain consent for Google Analytics tracking? After all, if you provide an opt-in consent for Google Analytics, you’ll quickly be missing a lot of data on your visitors. VP of Analytics, Joe Christopher, provides valuable insight on whether or not it’s necessary for organizations to have consent for Google Analytics tracking.

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August 3, 2018    7 Comments

Adobe Summit EMEA 2018 Recap

Adobe Analytics

Adobe Summit EMEA 2018 Recap

Joshua Barratt, Senior Analytics Implementation Consultant, provides a summary of the sessions, potential, exciting Data Warehouse developments, and shares the top Adobe Analytics takeaways from the 2018 Adobe Summit EMEA.

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July 10, 2018    0 Comments

Persuasive Storytelling with Data Visualization

Data Visualization

Persuasive Storytelling with Data Visualization

Once upon a time Tableau came out with a Story feature that completely changed the way we look at data visualization. Follow along with Nick Mannon, Director of Data Solutions, as he explains the importance of storytelling, and specifically when and how to tell an effective story in your data visualizations.

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May 29, 2018    1 Comment

Are You Using the Right Ecommerce A/B Testing KPI?

Conversion Testing

Are You Using the Right Ecommerce A/B Testing KPI?

For the past several years ecommerce and other organizations have invested more resources into running A/B/n tests on their websites. If you are conducting tests on your website, it is imperative to understand how test performance is being measured in order to ensure the right business decisions are being made. In this post, you’ll learn about the 3 KPIs that are commonly used to optimize revenue performance and discover why Revenue Per Visitor is the best ecommerce KPI to rely on when making business decisions.

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May 18, 2018    0 Comments

Adobe Summit 2018: Tips from an Adobe Analytics Rockstar

Analytics, Adobe Analytics

Adobe Summit 2018: Tips from an Adobe Analytics Rockstar

Halee Kotara, Senior Analytics Consultant, represented Blast Analytics & Marketing in the 2018 Adobe Summit’s annual Analytics Rock Star competition. If you were unable to attend this spectacular session, Halee shares her valuable Adobe Analytics tips from real use cases. There are some excellent tactical analysis workspace ideas you can start using immediately.

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May 9, 2018    0 Comments

Bringing Data Governance To Digital Analytics

Analytics

Bringing Data Governance To Digital Analytics

Looks can be deceiving when it comes to data governance. But we’ve got your back! In this blog post, Ryan Chase unveils how you can break down data governance into simple bite size steps that are attainable, rather than overwhelming. You’ll learn the benefits of data governance and how to begin the process of building value for governance. Ryan will also answer some of the most common questions regarding data governance to get you headed in the right direction.

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April 30, 2018    1 Comment

Adobe Summit 2018 Highlights

Adobe Analytics

Adobe Summit 2018 Highlights

Brad Millet, Senior Analytics Strategist, provides a quick recap of the top Adobe Analytics takeaways from the 2018 Adobe Summit sessions. In case you were unable to attend, Brad shares the “Best Of” Summit plus a few honorable mentions.

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April 21, 2018    0 Comments

Implementing ETL Process Steps (to Import Google Analytics into Data Warehouse)

Google Analytics, Data Management

Implementing ETL Process Steps (to Import Google Analytics into Data Warehouse)

In the second installment of this ETL process blog post series, Nick Mannon will share a detailed ETL example using Google Analytics data. Specifically, he will show you how to create the data model, the database, develop the ETL, and test/implement. Ultimately, giving you the ability to setup a data warehouse that best fits your needs and data.

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April 7, 2018    7 Comments

2018 Women In Analytics Conference Recap

Analytics

2018 Women In Analytics Conference Recap

Mai Alowaish attended the Women in Analytics 2018 conference and was inspired to make her mark by this years speakers. In this post, she shares her experience with us, outlining how each session helped her revisit, refine, and define her career path.

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April 3, 2018    0 Comments

 

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