Analytics & Marketing Insights

How to Calculate Statistical Significance for Session-Based Metrics in A/B Tests

Conversion Testing

How to Calculate Statistical Significance for Session-Based Metrics in A/B Tests

Most times an A/B testing strategy focuses on impacting the bottom-line or KPIs for a business. However, there will be times where other metrics will be of importance and it’s critical to have a strategy in place to ensure these A/B testing KPIs are accurately tracked, and that the correct statistical significance analysis is being used to evaluate and optimize customer experience performance. In this blog post, Director of Optimization, Roopa Carpenter, describes what steps need to be taken to resolve these issues, provides an example client use case, and introduces the new and improved Blast Statistical Significance Calculator.

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August 6, 2019    0 Comments

How to Make the Business Case for Analytics

Analytics

How to Make the Business Case for Analytics

Learn how to make the business case for increased analytics investment within your organization. After you read this post, you will have a roadmap for how to frame the business case, how to communicate the value and Return on Analytics Investment (ROAI) of your project, and how to get new ideas funded and executed in a way that ultimately contributes to the overall goals of your organization.

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July 26, 2019    0 Comments

Why You Need a Data Layer for Web Analytics Implementation Success

Analytics

Why You Need a Data Layer for Web Analytics Implementation Success

Jason, our Director of Analytics Implementation, explores the value of implementing a data layer and what benefits it can bring to your organization. Learn how integrating a data layer increases the reliability of your data and decreases the level of effort to maintain and modify your web analytics implementation in the future.

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July 10, 2019    0 Comments

5 Data-Driven Content Marketing Takeaways from 2019 Contently Summit

Digital Marketing

5 Data-Driven Content Marketing Takeaways from 2019 Contently Summit

The 2019 Contently Summit was creatively set with a “university” theme, where attendees were inspired to earn a “Masters of Content,” and become “Masters of Content.” Discover five high-level data-driven content marketing takeaways gleaned by Director of Marketing Strategy, Joe Wuelfing and get (re)inspired to apply these tips to your organization.

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May 31, 2019    0 Comments

Switch to Adobe Analytics Server-Side to Improve Data Quality and Site Performance

Adobe Analytics

Switch to Adobe Analytics Server-Side to Improve Data Quality and Site Performance

Senior Analytics Implementation Consultant, TJ Webster, dives into the world of Adobe Analytics Server-Side and helps you decide if implementing server-side is best for your organization. Learn how to deploy Adobe Analytics server side, plus, understand the pros and cons of going server-side.

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May 21, 2019    0 Comments

Women in Analytics 2019: Empowering Women, One Conference at a Time

Analytics

Women in Analytics 2019: Empowering Women, One Conference at a Time

A lot can change in a year! Analytics Consultant, Mai Alowaish attends the Women in Analytics 2019 Conference not only as an attendee, but as a speaker. Read how she is inspiring others and giving back to women within the analytics community.

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May 7, 2019    1 Comment

Adobe Summit 2019 Takeaways

Adobe Analytics

Adobe Summit 2019 Takeaways

Join several of our Adobe Analytics consulting experts in this discussion about Adobe Summit 2019. Learn about the top sessions, the biggest takeaways, and what’s on the horizon for the Adobe Experience Cloud.

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April 23, 2019    0 Comments

Adobe Summit 2019: 3 Pro Tips to Make Confident Decisions

Adobe Analytics

Adobe Summit 2019: 3 Pro Tips to Make Confident Decisions

Blast Senior Analytics Strategist, Brad Millett presented at the 2019 Adobe Summit in Las Vegas. If you were unable to attend his popular session, “Making Confident Decisions Quickly: Analysis Workspace Tips and Tricks,” then you missed out on some valuable Adobe Analytics dashboard tips. Learn how to elevate your decision making with the Top 3 Pro Tips shared in this article, and even watch the session recording for more insights.

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April 16, 2019    0 Comments

Top 8 Digital Analytics Industry Trends 2019

Analytics

Top 8 Digital Analytics Industry Trends 2019

The digital analytics industry continues to grow and change. Through our work with a multitude of clients in various industries, we’ve taken a look at the analytics trends that are currently top-of-mind for many in 2019.

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April 6, 2019    0 Comments

Reunited and It Feels So Good: Combining Web and App Data in a Google Analytics 360 Roll-Up

Google Analytics

Reunited and It Feels So Good: Combining Web and App Data in a Google Analytics 360 Roll-Up

Roll-Up properties in Google Analytics 360 were supposed to be the magical feature that would finally provide a way to combine web and app data. However, when reading Google’s blog posts, documentation, and examples, they always seem to show Roll-Ups that only contain web data. When rolling up web and app data, you’ll find that although the data is technically in the same Roll-Up property, not all the data is aligned in such a way that you can view it or analyze it in a simple or aggregated way. Thankfully, Senior Analytics Consultant, Halee shares her tips and tricks on how to combine your web and app data so you can unlock the full power of your GA Roll-Up data.

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March 7, 2019    0 Comments

Debug Your Firebase + GTM App Analytics Implementation with Google Analytics Batch Decoder

Google Analytics

Debug Your Firebase + GTM App Analytics Implementation with Google Analytics Batch Decoder

Now that you know how to leverage your Firebase and Google Tag Manager data to gain valuable insights, it’s time to validate your implementation! Validation is an important step in every GTM Firebase implementation to ensure that tracking is capturing the right data. Analytics Consultant, Mai Alowaish, teaches you how to quickly and accurately debug your Google Tag Management to best optimize your mobile app specific Google Analytics implementation.

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February 11, 2019    0 Comments

What Is the Difference Between a DMP and CDP, and Do I Need One?

Data Management

What Is the Difference Between a DMP and CDP, and Do I Need One?

More and more organizations are investing in Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) to help capture, correlate, and manage their customer data. In this blog post, Director of Analytics Strategy, Aimee Bos, provides clarity and helps you decide which platform is best suited for your organization’s needs. Understand the differences and similarities between DMPs and CDPs to help you prioritize and select the platform(s) for your organization.

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January 30, 2019    1 Comment

10 Tips to Foster a Data-Driven Culture

Analytics

10 Tips to Foster a Data-Driven Culture

A data-driven organization is one that fosters a strong commitment to leveraging data for insights that lead to actions. While there are many components of becoming a data-driven organization, the most critical component is that of developing a Data-Driven Culture. Your culture, after all, is what constantly reinforces and maintains your organization’s ability to use data to make better decisions and increase competitive advantage.

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January 21, 2019    0 Comments

Increase Enterprise Data Quality with ObservePoint’s Tag Governance Solution

Data Management

Increase Enterprise Data Quality with ObservePoint’s Tag Governance Solution

What is tag governance? Why should it be an essential part of your overall data governance strategy? Analytics Consultant, Chris Hewlett, will dive into the top features that ObservePoint’s solution has to offer and explain how it adds value to the data quality monitoring process. Every year, the amount of data that’s created, collected, and analyzed increases exponentially. Companies deploy more and more tracking technologies on their websites in the form of tags. Without a tool like ObservePoint to govern these tags, the data collected can become overwhelming and, in some cases, harmful to your business. Specifically, organizations without effective tag governance systems run the risk of losing time-sensitive data, violating data privacy regulations, and making bad decisions based on bad data.

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January 14, 2019    0 Comments

Code of Ethics for Data Analysts: 8 Guidelines

Analytics

Code of Ethics for Data Analysts: 8 Guidelines

Data analysts face new and greater challenges every day. This year has brought into focus a critical issue that impacts everyone from the Chief Data Officer to the analytics intern: ethics. There’s a raising concern of ethical issues in data analysis and how data is shared. Though organizations like the Digital Analytics Association lay out a code of ethics, there has been little to keep analysts, companies and leaders in check. Lara Fisher, Senior Analytics Strategist, discusses why having a code of ethics is fundamental for organizations, and more importantly, individual data analysts.

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December 26, 2018    0 Comments

Tableau Conference 2018: Top 10 Takeaways

Data Visualization

Tableau Conference 2018: Top 10 Takeaways

Nick Mannon, Director of Data Solutions, attended this year’s Tableau Conference in New Orleans. Hear what the top 10 takeaways are, such as toggle zone visibility, export to PowerPoint, and automatic phone layouts. Plus a few runner ups that are just as exciting! Get the inside scoop on what happened in the “Big Easy” and what’s in store for future Tableau features.

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December 3, 2018    2 Comments

Maintenance Required: Audit Your Adobe Analytics Solution

Analytics, Adobe Analytics

Maintenance Required: Audit Your Adobe Analytics Solution

Just like a new car, when your company first invested in Adobe Analytics, the implementation project would have kicked off with a lot of excitement, resources and business sponsorship. As time passed, attention and resources often shift to other projects. As your analysts begin handling the day-to-day reporting requests, efforts tend to stall when it comes to keeping with some of the everyday basics like best practices and maintenance. That’s why periodically conducting an Adobe Analytics Audit is critical. Hear the top reasons for conducting an audit, learn more about the process, and see examples of the benefits clients have realized.

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November 26, 2018    0 Comments

Transform Your Business Goals Into a Powerful Analytics Strategy

Analytics

Transform Your Business Goals Into a Powerful Analytics Strategy

In this deep dive blog post, Senior Analytics Strategist, Brad Millett explains why you need an analytics tracking strategy, where to start, and the steps for developing one. When you’re done reading this article you’ll have a solid foundation to begin transforming your business goals into a powerful analytics strategy and be empowered to lead your organization to find answers to your meaningful business questions.

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November 5, 2018    2 Comments

Tableau Python Forecasting: Increase Your Accuracy!

Data Visualization

Tableau Python Forecasting: Increase Your Accuracy!

Your wish is Tableau’s command! Finally, Python has been added to Tableau’s space, making it easy to solve any data related problem. In this post, Data Scientist, Jack Dwyer shows you, step by step, how to increase your forecasting accuracy in Tableau using TabPy.

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October 10, 2018    3 Comments

Mobile App Analytics Tracking Using Firebase and GTM: Track Engagement and eCommerce

Analytics

Mobile App Analytics Tracking Using Firebase and GTM: Track Engagement and eCommerce

Mobile App Analytics has quickly become just as important as web analytics with app store downloads currently reaching over 100 billion and more ecommerce sales than ever before are now taking place on apps. Analytics data within your mobile app can provide important insights to understand the customer journey across platforms, optimize user experience and make better business decisions. Check out this crash course on how easy it is to leverage Firebase and Google Tag Manager to gain the invaluable insights you desire to optimize your apps and meet your organization’s goals.

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September 11, 2018    39 Comments

 

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