Analytics & Digital Marketing Tips

Transform Your Business Goals Into a Powerful Analytics Strategy

Analytics

Transform Your Business Goals Into a Powerful Analytics Strategy

In this deep dive blog post, Senior Analytics Strategist, Brad Millett explains why you need an analytics tracking strategy, where to start, and the steps for developing one. When you’re done reading this article you’ll have a solid foundation to begin transforming your business goals into a powerful analytics strategy and be empowered to lead your organization to find answers to your meaningful business questions.

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November 5, 2018    2 Comments

Tableau Python Forecasting: Increase Your Accuracy!

Data Visualization

Tableau Python Forecasting: Increase Your Accuracy!

Your wish is Tableau’s command! Finally, Python has been added to Tableau’s space, making it easy to solve any data related problem. In this post, Data Scientist, Jack Dwyer shows you, step by step, how to increase your forecasting accuracy in Tableau using TabPy.

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October 10, 2018    0 Comments

Mobile App Analytics Tracking Using Firebase and GTM: Track Engagement and eCommerce

Analytics

Mobile App Analytics Tracking Using Firebase and GTM: Track Engagement and eCommerce

Mobile App Analytics has quickly become just as important as web analytics with app store downloads currently reaching over 100 billion and more ecommerce sales than ever before are now taking place on apps. Analytics data within your mobile app can provide important insights to understand the customer journey across platforms, optimize user experience and make better business decisions. Check out this crash course on how easy it is to leverage Firebase and Google Tag Manager to gain the invaluable insights you desire to optimize your apps and meet your organization’s goals.

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September 11, 2018    10 Comments

Tag Management System Comparison: Know Your Options!

Tag Management

Tag Management System Comparison: Know Your Options!

It is important to know your options when it comes to selecting the optimal tag management system (TMS) for your organization’s unique needs. Read this valuable post by TJ, to accelerate your TMS vendor comparison/selection process and alleviate some common challenges. Learn about key differences in TMS terminology, and see our perspective on the strengths and weaknesses of Tealium iQ, Google Tag Manager, and Adobe launch.

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August 31, 2018    0 Comments

GDPR: Do I Really Need Consent for Google Analytics Tracking

Google Analytics

GDPR: Do I Really Need Consent for Google Analytics Tracking

The GDPR went into effect on May 25th, 2018 and protects EU citizen privacy. Now that we are past the deadline, you may be asking yourself if you really need to gain consent for Google Analytics tracking? After all, if you provide an opt-in consent for Google Analytics, you’ll quickly be missing a lot of data on your visitors. VP of Analytics, Joe Christopher, provides valuable insight on whether or not it’s necessary for organizations to have consent for Google Analytics tracking.

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August 3, 2018    4 Comments

Adobe Summit EMEA 2018 Recap

Adobe Analytics

Adobe Summit EMEA 2018 Recap

Joshua Barratt, Senior Analytics Implementation Consultant, provides a summary of the sessions, potential, exciting Data Warehouse developments, and shares the top Adobe Analytics takeaways from the 2018 Adobe Summit EMEA.

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July 10, 2018    0 Comments

Persuasive Storytelling with Data Visualization

Data Visualization

Persuasive Storytelling with Data Visualization

Once upon a time Tableau came out with a Story feature that completely changed the way we look at data visualization. Follow along with Nick Mannon, Director of Data Solutions, as he explains the importance of storytelling, and specifically when and how to tell an effective story in your data visualizations.

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May 29, 2018    1 Comment

Are You Using the Right Ecommerce A/B Testing KPI?

Conversion Testing

Are You Using the Right Ecommerce A/B Testing KPI?

For the past several years ecommerce and other organizations have invested more resources into running A/B/n tests on their websites. If you are conducting tests on your website, it is imperative to understand how test performance is being measured in order to ensure the right business decisions are being made. In this post, you’ll learn about the 3 KPIs that are commonly used to optimize revenue performance and discover why Revenue Per Visitor is the best ecommerce KPI to rely on when making business decisions.

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May 18, 2018    0 Comments

Adobe Summit 2018: Tips from an Adobe Analytics Rockstar

Analytics, Adobe Analytics

Adobe Summit 2018: Tips from an Adobe Analytics Rockstar

Halee Kotara, Senior Analytics Consultant, represented Blast Analytics & Marketing in the 2018 Adobe Summit’s annual Analytics Rock Star competition. If you were unable to attend this spectacular session, Halee shares her valuable Adobe Analytics tips from real use cases. There are some excellent tactical analysis workspace ideas you can start using immediately.

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May 9, 2018    0 Comments

Bringing Data Governance To Digital Analytics

Analytics

Bringing Data Governance To Digital Analytics

Looks can be deceiving when it comes to data governance. But we’ve got your back! In this blog post, Ryan Chase unveils how you can break down data governance into simple bite size steps that are attainable, rather than overwhelming. You’ll learn the benefits of data governance and how to begin the process of building value for governance. Ryan will also answer some of the most common questions regarding data governance to get you headed in the right direction.

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April 30, 2018    0 Comments

Adobe Summit 2018 Highlights

Adobe Analytics

Adobe Summit 2018 Highlights

Brad Millet, Senior Analytics Strategist, provides a quick recap of the top Adobe Analytics takeaways from the 2018 Adobe Summit sessions. In case you were unable to attend, Brad shares the “Best Of” Summit plus a few honorable mentions.

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April 21, 2018    0 Comments

Implementing ETL Process Steps (to Import Google Analytics into Data Warehouse)

Google Analytics, Data Management

Implementing ETL Process Steps (to Import Google Analytics into Data Warehouse)

In the second installment of this ETL process blog post series, Nick Mannon will share a detailed ETL example using Google Analytics data. Specifically, he will show you how to create the data model, the database, develop the ETL, and test/implement. Ultimately, giving you the ability to setup a data warehouse that best fits your needs and data.

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April 7, 2018    5 Comments

2018 Women In Analytics Conference Recap

Analytics

2018 Women In Analytics Conference Recap

Mai Alowaish attended the Women in Analytics 2018 conference and was inspired to make her mark by this years speakers. In this post, she shares her experience with us, outlining how each session helped her revisit, refine, and define her career path.

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April 3, 2018    0 Comments

Defining ETL Process Steps (to import Google Analytics into Data Warehouse)

Google Analytics, Data Management

Defining ETL Process Steps (to import Google Analytics into Data Warehouse)

ETL stands for Extract, Transform and Load, but what does that really mean? In part one of this two part series, Nick Mannon uses Google Analytics as the data source, and he provides a simple explanation of the strategy behind an ETL process, teaching you how to create an ETL infrastructure and define ETL Data Requirements. These two steps are essential in successfully transforming, enhancing, and cleaning your data. Keep an eye out for part two next week where he dives into ETL implementation!

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March 27, 2018    0 Comments

Supermetrics for Google Analytics Elevates Your Analysis

Google Analytics

Supermetrics for Google Analytics Elevates Your Analysis

It’s a bird…It’s a plane…It’s Supermetrics! If you haven’t used Supermetrics before, you’ll want to after reading this blog post. Lara Fisher, Senior Analytics Strategist, teaches you five great ways how you can use Supermetrics for Google Analytics to elevate your analysis.

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March 15, 2018    1 Comment

Women In Analytics Excellence at RampUp 2018

Analytics

Women In Analytics Excellence at RampUp 2018

Along with other team members, Kayden Kelly attended RampUp 2018 and was mightily impressed by some of the inspiring and well-prepared speakers. As he sat down to summarize his experience, it dawned on him that all the best speakers had been women — and that today is International Women’s Day! We couldn’t pass up another chance to celebrate our love for diversity in the industry.

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March 8, 2018    1 Comment

Caution: Your RPV Statistical Significance Test Calculator is Misleading

Conversion Testing

Caution: Your RPV Statistical Significance Test Calculator is Misleading

Statistical significance calculations are critical, and using the right testing calculator is imperative to ensure your business is making the right decisions. There is a real danger in trying to assume that revenue behaves like other standard metrics. Especially if you are an online retailer that uses RPV as your primary testing KPI. In this post, you’ll learn the difference in testing calculator methodologies and find out why non-parametric testing is a must when testing revenue metrics.

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March 1, 2018    0 Comments

5 Actionable Steps to GDPR Compliance with Google Analytics

Analytics, Google Analytics

5 Actionable Steps to GDPR Compliance with Google Analytics

If your organization uses Google Analytics and is struggling to understand and become GDPR compliant, then this blog post is for you! Joe Christopher provides valuable tips on how you can achieve GDPR compliance when using Google Analytics.

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February 16, 2018    94 Comments

Avoid Penalties and Build Trust by Becoming GDPR Compliant

Analytics, Data Management

Avoid Penalties and Build Trust by Becoming GDPR Compliant

What is GDPR and why does it matter? The deadline is coming fast (May 25, 2018) and most are not prepared and are at risk of huge penalties and brand damage. If it isn’t a top priority to become GDPR compliant, it should be. Odds are that you are overwhelmed like many are, and if you are looking for a simple explanation of GDPR that you can finally wrap your head around…you’ve come to the right place!

Turn GDPR from a threat into an opportunity for your brand to stand out and build trust with your audience (customers).

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February 9, 2018    7 Comments

Repair Your Data in Google Analytics 360 with Query Time Processing

Google Analytics

Repair Your Data in Google Analytics 360 with Query Time Processing

Have no fear! Query Time Processing to the data rescue is here! Google Analytics saves the day again, by providing you with a way to repair and enrich your data. Paul Lear, one of our analytics consultants, shows you how to transform your data, step-by-step using Google Analytics 360 Query Time Custom Data Import.

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February 1, 2018    0 Comments

 

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